Events: New York 2018 | Calendar / Advertising Week

9:00 ^AM

Experience economy Breaking Through The Noise: Straightforward News and the 2018 Mid-Term Elections

The Walt Disney Company Stage

In today’s unpredictable and charged environment, real & balanced news has never been more critical to consumers.
ABC News president James Goldston and ABC’s powerhouse politics team discuss what people want from news & our straightforward take.
With Election Night around the corner, what do we know about the mood of the electorate? In a sea of misinformation as people increasingly get their news from social channels, how will consumers find the facts in one of the most consequential mid-terms in American history?

Dan Abrams Chief Legal Analyst, ABC News

James Goldston President, ABC News

Abby Huntsman The View Co-host , ABC News

David Muir Anchor & Managing Editor, World News Tonight and Co-anchor 20/20, ABC News

Tara Palmeri White House Correspondent , ABC News

George Stephanopoulos Chief Anchor ABC News, Good Morning American Anchor, and Anchor of This Week with George Stephanopoulos, ABC News

Dan Abrams

James Goldston

10:00 ^AM

Verticals Retail The New Retail Game

Foursquare Stage

How do you win in the new game of retail? It’s about relevance, personalization, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new age of retail.

Lydia Belanger Associate Editor, Entrepreneur.com

Jeff Fagel SVP, Head of Marketing, Epsilon and Conversant

Suz Lampert Vice President, Ad Sales East, GasBuddy

Dallas Lawrence Chief Communications and Brand Officer, OpenX

Rachel Sonenshine VP of National Advertising Partnerships, Cardlytics

Lydia Belanger

Jeff Fagel

10:30 ^AM

By The Numbers Addressability Advancing the Advanced TV Conversation with Samsung Ads

Microsoft Stage

TV is experiencing its most radical shift since the advent of cable. While the landscape has never been more fragmented, the possibilities have never been so promising. In the face of all these changes, advertisers are tasked to re-think the fundamentals of their TV strategy. Has TV become a digital line item? Is there enough scale and data for audience-based buys? How does OTT and Connected TV fit into the marketing mix? And perhaps most importantly, is it worth the time and effort?

Gabriella Mirabelli CEO , Anatomy

Tom Kuhn VP, Marketing, PGA Tour

Jenny Lang SVP, Managing Partner, Integrated Investment, Universal McCann

Michael Scott Head of Sales for the East Coast, Samsung Ads

Jules Strachman Senior Marketing Partner Manager

Gabriella Mirabelli

Tom Kuhn

11:00 ^AM

Entertainers Experience Economy Experience as Currency

The Walt Disney Company Stage

If your brand is not playing in live experience you are doing something wrong. It has been proven that modern day consumers value experiences over products - these are critical components of brand engagement offering education and interaction with products. Events must be immersive, innovative and strategic based on your marketing goals. These live experiences result in a brand affinity - a loyalty from customers that they reflect on fondly. Experiences are the currency of this generation and this panel will show you how to get rich.

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Ed Horne President, Endeavor Global Marketing

Raymond Leon Roker Vice President of AEG Studios, AEG

Karina Montgomery SVP, Strategic Solutions, Pandora

Wanda Young SVP Marketing and Consumer Engagement, ESPN

Richard Shea

Ed Horne

11:30 ^AM

Perception vs. Reality Perception vs Reality: The Internet is Free

Captify Speakeasy Stage

The quality of digital content and consumers’ expectations are reaching a crossroads as publishers strive for site monetization while maintaining the integrity of their editorial content. Consumers demand high-quality, but accustomed to content on demand in today’s digital age, are not always willing, or aware of the need, to engage in a value exchange with publishers.

This panel will explore how publishers can help consumers understand the need for a value exchange and new and innovative ways for publishers to monetize content.

Scott Bender Global Head, Publisher Strategy & Business Development, Prohaska Consulting

Ben Phelung Director of Publisher Partnerships, Captify

Dave Pond GM of Programmatic and Display, Vox Media

Scott Bender

Ben Phelung

12:00 ^PM

Verticals Retail Customer Journey: From Consideration to Advocacy

Foursquare Stage

Personalization, online reviews and ratings from experts and consumers, multi-channel engagements, roadblocks, brand advocacy, privacy, multiple touch points -- a ton of terms, a ton of concerns – but what’s really happening? The customer journey is changing for good with the lion's share of consideration happening on digital platforms. We’ll give you a totally current analysis and assessment of the impact of the new customer journey on categories such as automotive and skincare. We will tell you what factors play a role for considerers and what makes them into advocates of your brand.

MavenMagnet, a multinational big data research company, through analysis of thousands of consumer conversations, has the ability to provide the nuance and texture of qualitative research and project them on a validated, projectable scale. This panel will take the findings and insights and provide assessment of the impact on their categories and marketing strategy.

Cleve Langton Board Member, MAVENMAGNET

Stephanie Anderson CMO & Strategy Officer, AI Media Group

Jordan Grossman Executive Vice President, Advertising Sales , GasBuddy

Cleve Langton

Stephanie Anderson

12:15 ^PM

Tech Stars Artificial Intelligence & Marketing Applying AI

IBM Watson Marketing Stage

AI as a category of intelligence demonstrated by machines is a vast space. And... the ways you can apply AI is roughly 7 billion times that vastness multiplied by the capabilities of human imagination. This panel looks at the application of AI for enterprise by companies that do that successfully right now and they will extrapolate what that could mean as the space evolves.

Vince Lynch CEO, IV.AI

Ophir Tanz CEO, GumGum

Katie Weber Vice President of Client Partnerships, Quartz

Vince Lynch

Ophir Tanz

12:30 ^PM

Story Crafters Storytelling Data Inspired Storytelling - How Brands Are Using Data and Artificial Intelligence to Enhance Their Storytelling

Twitter Stage

Boston Consulting Group estimates that marketers will spend more than $25 billion on branded digital video content in 2019. As impactful digital shifts to video, agencies, media executives, and marketers recognize that crafting compelling narratives requires both deft creative skills as well as real-time audience insights. Industry executives will discuss how data can be used to inspire new storytelling strategies to engage target audiences.

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Michael Avon Founder & CEO, ICX Media

Laura Lang Founder and Managing Director, Narragansett Ventures

Aaron Lubin Producer/Partner, MRG Productions

Jim Mollica SVP, Global Digital, Under Armour

Erin "Mack" McKelvey

Michael Avon

1:00 ^PM

Verticals Retail Turning inspiration into action

Foursquare Stage

We live in a highly visual world, where it's oftentimes easier to visualize your style via an image than it is to describe it with words. That concept of visual discovery is even more relevant when it comes to personal style.

In this seminar, hear Bill Watkins from Pinterest and Shannon Versaggi from Lowe's discuss how visual search technology is reshaping the consumer decision journey in the home renovation and design space, while also making brands reimagine the online and in-store experience.

Bill Watkins US Head of Partnerships, Pinterest

Shannon Versaggi Vice President of Targeted Marketing, Lowe's

Bill Watkins

Shannon Versaggi

1:15 ^PM

Tech Stars Artificial Intelligence & Marketing Engineering Your Advantage: Custom Models and the Power of AI

IBM Watson Marketing Stage

Smart marketers understand that to unlock the true value of digital, they need to bring data, analytics, and talent to their media. Such a strategy can unlock insights and actions to continually move brands closer to their desired business outcomes while improving the user experience.
So, what happens when you move to outcomes? And where does AI come into play?

How can AI move marketers closer to the outcomes that matter, and how sophisticated to does a marketer really need to be, to leverage AI?

Lauren Johnson Senior advertising Reporter, Business Insider

Kathleen Comer VP, Client Services, The Trade Desk

Abraham Greenstein Director of Data Science, Appnexus

Diaz Nesamoney Founder, President & CEO, Jivox

Matt Sweeney CEO, North America, Xaxis

Lauren Johnson

Kathleen Comer

1:30 ^PM

By The Numbers Addressability Ready, Set, TV!

Microsoft Stage

TV viewing is growing exponentially and the capabilities for advertisers and marketers are extremely attractive. People are no longer thinking about the screens, but about the people watching those screens. Given that there are unprecedented choices blending content and device your organization must find a way to stand out. How do you hit the target in a booming content/tech-driven landscape, and deliver results for brands along the way? This panel will help you navigate these questions.

Kelly Abcarian Senior Vice President, Product Leadership, Nielsen

Tal Chalozin CTO & Co-Founder, Innovid

Tom Donohue SVP, Chief Operating Officer, New York Interconnect (NYI)

Walt Horstman President, TiVo

Steve Mandala President Advertising Sales & Marketing, Univision

Kelly Abcarian

Tal Chalozin

2:00 ^PM

Entertainers Experience Economy Playing With Money: What You Need to Know About Esports Sponsorships

The Walt Disney Company Stage

As more and more non-endemic sponsors pour money into esports, brands are demanding similar metrics to their traditional sports sponsorships measurement. Brands want one consistent methodology that can be applied across their entire sponsorship portfolio to better evaluate their esports investments. This session expands on new advancements in computer vision and how it’s helping sponsors better evaluate their sponsorship initiatives in the esports arena and beyond.

Chris Morris

Ann Hand Chairman & CEO, Super League Gaming

Chris DeAppolonio Vice President of Global Partnerships, Triggerfish

Chris Dowell Chief Product Officer, FanAI Inc.

Brian Kim General Manager, GumGum Sports

Brad Sive Chief Revenue Officer, Solomid Corporation

Chris Morris

Ann Hand

2:00 ^PM

Verticals Retail Brick-and-Mortar is Alive and Well

Foursquare Stage

In the age of Amazon, drop-shipping, and smartphones, online shopping is now more convenient than ever and ecommerce continues to show signs of massive growth. That said, it is a common misconception that physical brick-and-mortar stores are in danger of disappearing. Despite the torrent of press, 90% of all commerce still happens in-store according the U.S. Census Bureau. In other words, more than 9 in 10 purchases are rung up in-person at POS stations attended by real people holding real products.

This panel will take a deep dive into the future of brick-and-mortar retail by discussing the windfalls and pitfalls that physical store locations can face in our digital world and will cover everything from location and customer experience to why retailers should embrace both and online and offline strategy. As the American Mall goes the way of the Dodo, what can retailers and marketers do to make sure that they survive and thrive?

Eric Hadley Chief Marketing Officer, GroundTruth

Whitney Fishman Zember Managing Partner, Innovation & Consumer Technology, Wavemaker

Tariq Hassan EVP, Chief Marketing Officer, Petco

Christina Lu General Manager, Uni Marketing Center, Alibaba Group Marketing

Eric Hadley

Whitney Fishman Zember

2:30 ^PM

By The Numbers Addressability Win Big in the Connected Living Room

Microsoft Stage

The living room is changing with a huge increase in connected TV (CTV) devices and experiences – currently 56% of the U.S. population is a connected TV user and that’s expected to grow through 2020. Over the course of the next several years, TV will become increasingly digital, with CTV media platforms leading the charge.

As the number of consumers watching premium, long-form video content on a TV screen increases, there are a wide range of possibilities for advertisers and marketers to connect in new and increasingly interactive formats. CTV advertising is reaching its full potential as a way for marketers to reach consumers at scale and with digital precision, in premium TV-like environments.

Learn from video experts, platforms and brands on how best to navigate the new living room -- from sound quality, to storyline, call to action, measurement and analysis – and trying to design ads for the big screen. Data collection and analysis will be critical to ensuring marketers are leveraging the power of CTV advertising effectively to drive customer engagement and ROI.

Ed Davis EVP & Chief Product Officer Advertising Products, Fox Networks Group

Tal Chalozin CTO & Co-Founder, Innovid

Seth Walters VP, Demand, Roku

Garrett Winkler Media Director, Connected TV Lead, Modi

Ed Davis

3:00 ^PM

Entertainers Experience Economy Delivering For Fans

The Walt Disney Company Stage

In today's culture we see fans of Marvel, cult-following Netflix shows, and artist groupies, but there is no greater fan following than in the world of sport. And as watching the game shifts away from the living room sofa, what's the best way to reach these avid followers? The key is to authentically reach fans and deliver custom experiences both live and in their pocket. These experts will talk audience data, quality content, and the best practices to harness the power of fans.

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Geoff Reiss VP & GM, Yahoo Sports

David Roter Head of Global Revenue and Partnerships , The Players’ Tribune

Rich Routman President & CRO, Minute Media

Gayle Troberman CMO, iHeartMedia

Geoff Reiss

3:30 ^PM

By The Numbers Advanced Advertising: Now, New, Next

Microsoft Stage

Join NCC Media as they dissect the future of TV advertising.

OPENING REMARKS
Hear from NCC Media President and CEO, Nicolle Pangis, as she kicks off the Advanced Advertising Summit.

Nicolle Pangis CEO, Ampersand

3:35PM: THE CONSUMER-DRIVEN MEDIA EXPERIENCE
At a time when consumers are exerting ever-increasing control over their media experiences, marketers need to adjust to an environment where their key audiences can simply choose not to engage. In this session, we’ll discuss smarter strategies for connecting with consumers against a backdrop of unparalleled audience choice and autonomy.

Andrew Bailey Partner & CEO North America, The & Partnership

Jeanine Poggi Reporter, Advertising Age

Marcien Jenckes President , Comcast Advertising

Marissa Jiminez President, MODI Media

Andrew Ward EVP & GM, NCC Media

4:05PM: BUILDING THE FRICTIONLESS TV MEDIA BUYING EXPERIENCE
Even with the explosion of data-driven offerings, there are many parts of the TV business that remain heavily manual. Join us for a discussion of the technologies and platforms that are streamlining and improving the ability of media owners and brands to transact more effectively than ever before.

Gabe Bevilacqua Senior Vice President of Product Management, Viacom

Zach Rodgers Executive Editor, AdExchanger

Andy Addis SVP, Supply, NCC Media

Kelly Abcarian Senior Vice President, Product Leadership, Nielsen

Beth Rockwood Senior Vice President, Portfolio Research, Turner

4:45PM: PROGRAMMATIC TV: THEORY VERSUS PRACTICE
Programmatic TV is one of the fastest growing areas of the media ecosystem. But with a blizzard of offerings in the space it can be tricky for marketers to find the right solution; or even to adequately evaluate competing platforms, all of which have their own definitions and metrics. Join a group of media, tech and agency execs for a discussion of the space, from today’s state-of-the-art to the capabilities of tomorrow.

Jay Prasad Chief Strategy Officer, Video Amp

Mike Baker Co-Founder & CEO, DataXu

Nick Garramone SVP Business Operations, NCC Media

Paul Dolan CEO, Varick

5:20PM: SMART DATA VERSUS BIG DATA: TAMING THE FIRE HOSE
With the ad world awash in a sea of data there would seem to be no excuse for poorly targeted, needlessly aggressive ads. Yet even with all this information at marketers’ fingertips there are still way too many bad ads out there. In this panel we’ll examine how brands and agencies can make sense of the data deluge, separating the smart data from the big data and driving improved outcomes.

Rick Watrall Chief Analytics Officer, Horizon Media

Bob Ivins Chief Data Officer, NCC MEDIA

Kelly McMahon SVP, Global Demand Operations, SpotX

Corina Constantin Head of Marketing Intelligence, m/Six

Ben Tatta Co-Founder and President, 605

Nicolle Pangis

Andrew Bailey

3:30 ^PM

Ad Shapers Creative Leadership Data Driven Creative

Realtor.com Stage

Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. Chief Digital Officers are working hand in hand with Chief Creative Officers bridging the gap between creativity and data. This panel of CDOs and CCOs will explain how to send the right message to your target audience and how to get there.

Kyle O’Brien Creative Works Editor, The Drum

Jennifer Brett Head of Americas Insights for Marketing Solutions , LinkedIn

Richard Guest Global Digital Officer and Executive Vice President, Global Business Director, DDB Group

Gunnard Johnson Head of Measurement Science and Insights, Pinterest

Kyle O’Brien

Jennifer Brett

5:00 ^PM

Verticals Retail The Power of Retail Driven Insights

Foursquare Stage

In the age of accountable marketing learn how Google and Target Media Network partnered with brands to test a proprietary media measurement solution that allows brands to close the loop on in-store and online sales for their broader media investments outside of retail sites. This crystal clear attribution model will give brands a new way to understand guest shopping behavior. These actionable insights from guest level sales data are ultimately transforming customer, marketing, and even product decisions.

Quentin George Co-Founder & Principal, UNBOUND

Sean Downey VP, Media Platforms, Google

Kevin Flagg Sr. Director Shopper Marketing & Media , Unilever

Brent Rosso VP, Digital Media, Target

Quentin George

Sean Downey

9:15 ^AM

Tech Stars AdTech Innovations in (Digital) Out-of-Home

IBM Watson Marketing Stage

From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.

Barry Frey CEO, DPAA

Greg Glenday CEO, Adspace

Ron Camhi Managing Partner Los Angeles Office and Chair, Advertising & Digital Media Industry Group, Michelman & Robinson

Molly Schultz VP, Group Partner, Digital Investment & Innovation , UM

Sean McCaffrey President & CEO, GSTV

Barry Frey

Greg Glenday

9:30 ^AM

By The Numbers Trust & Transparency The New Rules of Data

Microsoft Stage

Privacy and transparency are the buzzwords of 2018 in the aftermath of GDPR. The standards within this sphere have been elevated and marketers must now adjust to adhere to these rules. How can you maintain ROI while respecting new legislations? This panel will explain the repercussions and outcomes to come.

Dana Hayes CEO, ShareThis

Glen Ames Chief Product Officer, Captify

Claudio Flores Thomas Associate VP , LEXIA Insights & Solutions

Thomas Pasquet CEO, USA, Ogury

Tracy YoungLincoln EVP, Data, Technology & Intelligence, Moxie & MRY

Dana Hayes

Glen Ames

10:15 ^AM

Tech Stars AdTech Trust Your Customers: Channel KPIs Are Meaningless. Customer KPIs Are the Future.

IBM Watson Marketing Stage

When you have bad data—or don’t trust data—the result is often wasted ad spend. That’s why clients need greater visibility into measurement and accurate insight into campaign performance. Channel KPIs traditionally provided clients perspective to make their decisions, but that time has passed. Today, clients must focus on KPIs that align results to customer experience. This session will address how clients can use customer KPIs to obtain accurate measurement and attribution, and fuel future decisioning.

Rob Cosentino SVP Strategic Consulting, Epsilon and Conversant

Lauren Fisher Principal Analyst, eMarketer

Catrina Logan Boisson Marketing and Customer Experience SME, Watson Customer Engagement

Orchid Richardson Vice President and Managing Director, Data Center of Excellence, IAB

Lee Boykoff SVP, Digital , A+E Networks

Rob Cosentino

Lauren Fisher

10:30 ^AM

By The Numbers Trust & Transparency Changes Ahead: Future-Proof your Enterprise

Microsoft Stage

Technology has caught up with our imaginations, creating data with every swipe, search and download. Our industry now faces a critical inflection point - either ensure all this new data is used ethically to enhance customer experiences and improve marketing capabilities, or risk a number of unfortunate outcomes. The only way to future-proof your data strategy and your organization is by operationalizing data ethics - deliberating between what you can technically do with data and what you should do with data.

Sheila Colclasure Chief Privacy Officer, LiveRamp

Brad Weltman VP of Public Policy, IAB

Sheila Colclasure

Brad Weltman

11:00 ^AM

Entertainers GenZ Understanding The Journey Of Digital Fluency Across Generations

The Walt Disney Company Stage

There is no “one size fits all” when it comes to consumers being digitally savvy. What's their order of digital adoption? Which generations are more interactively driven? How do direct-to-consumer brands play a role in this process? Hulu’s Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Following, a panel of industry experts will discuss creating engaging products designed for the new direct brand economy

Mike Shields Advertising Editor, Business Insider

Ari Avishay Director, Entertainment Marketing, Lyft

Julie DeTraglia VP and Head Of Research, Hulu

Mike Shields

Ari Avishay

11:00 ^AM

Perception vs. Reality Perception vs Reality: All clicks are created equally

Captify Speakeasy Stage

Brands are not considering the right metrics for their media campaigns, which is leading to decisions that are not optimizing spend to the full effect. How can we shift mindsets away from these traditional metrics toward more meaningful indications of engagement and getting a better picture of a campaign’s impact on purchase behavior and overall movement toward a brand’s business objectives?

Jeff Nicholson Chief Media Officer, VaynerMedia

Matt Prohaska CEO & Principal, Prohaska Consulting

Anand Siddiqui VP of Insights, Captify

Jeff Nicholson

Matt Prohaska

11:30 ^AM

By The Numbers The Trust Series Trust & Transparency Upgrading the Ad Experience: How Quality Standards Are Raising the Bar in Digital

Microsoft Stage

Uniform, clear and reliable quality standards have emerged in digital advertising to guide every player in identifying partners worthy of investment and trust. This panel session will discuss the industry-wide standards taking shape today and their initial impact, other quality initiatives on the horizon, and how brands and publishers can lean on these standards to choose quality.

Jason Fairchild Chief Revenue Officer, OpenX

Jana Meron VP Programmatic & Data Strategy, Business Insider

Mike Zaneis President and CEO, Trustworthy Accountability Group

Sara Fischer Reporter, Axios

Erica Schmidt Global CEO, Cadreon

Jason Fairchild

Jana Meron

12:00 ^PM

Machine Learning: How it Can be Used to Make Human Creativity Better

Foursquare Stage

The average view duration for an in-feed social video ad is less than 3 seconds. Every moment matters so the stakes are high for every frame. How do you know which frames are working and which are not? In this jargon-free presentation, you will learn from leaders at Amazon, IHG and VidMob how machine learning can supercharge your creative intelligence and help you make video ads that deliver the results you care most about. You will learn what all the fuss is about around AI and what it can do for your brand… right now.

Alex Collmer Founder/CEO, VidMob

Dmitri Tchikatilov Head of Worldwide Business Development for Advertising, Amazon Web Services

Michael Menis Senior Vice President, Global Marketing Services , IHG

Alex Collmer

Dmitri Tchikatilov

12:30 ^PM

By The Numbers Trust & Transparency Getting Personal: Balancing Data, Trust and Innovation

Microsoft Stage

In the age of the connected consumer, delivering personalized messages has become essential to creating brand moments that resonate. From the momentum of addressable TV to the evolution of digital advertising, the shift to the personal has put a spotlight on data—and the foundational role of trust and transparency. Join Nielsen’s Megan Clarken and Peter Bradbury, along with other leading industry voices, for a discussion on navigating the way forward and balancing transparency and innovation in data-driven advertising.

Peter Bradbury EVP, National Media Client Services, Nielsen

Megan Clarken President, Watch , Nielsen

Jed Dederick VP Business Development, The Trade Desk

Michele Donati SVP & Managing Director, WHERE Group, Horizon Media

Brad Smallwood VP, Marketing Science, Facebook

Thomas Ziangas Senior Vice President of Research & Insights, AMC Networks Inc.

Peter Bradbury

Megan Clarken

1:00 ^PM

GenZ ESPN’s College Football: Where Big Games, Storytelling and Brands Thrive All Season

The Walt Disney Company Stage

College Football is a perfect example of why live events and storytelling are so important to fans and brands. Join us as top ESPN personalities Tom Rinaldi and Laura Rutledge host a lively discussion about the drama, storylines and surprises this season (and maybe a few predictions). You’ll also hear from Samsung’s Andrea Grasty providing a leading marketer’s perspective while Rob Temple gives an inside look on the partnership playbook.

Andrea Grasty Senior Manager, Media, Samsung

Laura Rutledge Reporter , ESPN & SEC Network

Tom Rinaldi Correspondent, ESPN

Rob Temple Senior Vice President, Sports Marketing, ESPN

Andrea Grasty

Laura Rutledge

1:30 ^PM

By The Numbers Trust & Transparency Programmatic's TRUST Factor

Microsoft Stage

An insider’s view on how 35 premium publishers are taking the reigns in restoring trust, transparency and safety to programmatic advertising

David Kohl President & CEO, TrustX

Matt Barnes Sr. Director, Platform Programmatic Sales & Strategy, ESPN

Nicole Lesko VP Digital Ad Product & Ops, Meredith Corporation

Mackenzie Smith Sr. Director, Product Strategy, IPONWEB

Sharmilan Rayer VP, Audience and Programmatic Platforms, NBCUniversal

David Kohl

Matt Barnes

2:00 ^PM

Verticals Is AI Having An Identity Crisis?

Foursquare Stage

Artificial Intelligence has been a buzzword in the industry for some time now. There is endless potential behind AI, but the opportunities at hand seem to be limited. Within the industry and ecosystem there is sketpeticism of how this technology truly works. This panel of experts get real about the current state of AI, its offerings and what the future looks like.

Vince Lynch CEO, IV.AI

Stephanie Anderson CMO & Strategy Officer, AI Media Group

Matthew Groner SVP Product Management and Business Intelligence, AdTheorent

Evan Simeone SVP, Product Management, PubMatic

Rob Wilk Vice President, Head of North America Search Sales, Microsoft

2:15 ^PM

Tech Stars AdTech Future of TV Advertising

IBM Watson Marketing Stage

Driven by advertiser demand for greater accountability and precision, the TV industry's march towards automation is intensifying. Without it, viewers will continue to migrate away from traditional television in favor of mediums that can deliver advertising with relevant messaging and intelligent frequency. Join us as we discuss how the possibilities of advanced TV, efficiency of automation, and power of data is enabling a modern and bright future for TV advertising.

Todd Gordon Director, Adobe Advertising Cloud TV, Adobe

David Cohen President, North America, Magna

Peter Naylor SVP & Head of Advertising Sales, Hulu

Martin Blich Managing Partner, Director of Implementation, MediaCom

Jeanine Poggi Media Reporter, Advertising Age

Todd Gordon

David Cohen

2:30 ^PM

By The Numbers Trust & Transparency Two Aspects of Data Integrity: Accuracy and Ethics

Microsoft Stage

On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.

Scott McDonald, Ph.D. President & CEO, ARF

Pete Doe CRO, clypd

Abhilasha (Abby) Mehta, Ph.D. Senior Vice President, Marketing Insights & Media Analytics Executive, Bank of America

Michael Schoen VP, Marketing Services, Neustar, Inc.

John Stewart VP of Measurement, Survata

Scott McDonald, Ph.D.

Pete Doe

3:00 ^PM

Verticals Automation 2020

Foursquare Stage

Despite the complexity of the digital supply chain, automation continues to influence process of buying and selling. As this process evolves, quality data, brand safety and delivering on the user experience are essential to keep top of mind. What does this look like in a year’s time? And how can businesses small and large benefit and optimize growth through automation?

Lydia Belanger Associate Editor, Entrepreneur.com

Mike Bevans VP of Global Solutions and Marketing, Xaxis

Chris Guenther SVP, Global Head of Programmatic, News Corp

Jackie Lamping VP, Marketing, Sojern

Geoff McQueen CEO & Co-Founder, Accelo

Mike Bevans

3:15 ^PM

Tech Stars AdTech How Uber Disrupted the Traditional Media Buying Model

IBM Watson Marketing Stage

Transitioning from an agency-led media buying model to taking partial or full control of campaigns can be daunting. However, it is not an all or nothing scenario when brands, agencies and tech partners move outside the traditional media-buying model. Uber has successfully taken programmatic in-house while also investing in technology, data talent, and an agency relationship. Come hear how Uber achieved innovative measurement around incrementality and explore the different operating models for brands to in-house technology.

Anna Grodecka-Grad SVP, Global Head of Professional Services, MediaMath

Bennett Rosenblatt Programmatic Display Lead, Uber

Anna Grodecka-Grad

Bennett Rosenblatt

3:30 ^PM

By The Numbers Trust & Transparency GDPR: Where Do We Go Now?

Microsoft Stage

Digital Content Next will lead marketers and publishers in a discussion on the latest news and info the industry needs to know now. Months past the the regulation deadline, what have we learned, are we compliant? DCN CEO Jason Kint will lead a conversation meant to further educate the marketplace, detail deeper implications with privacy issues, and solve for gaining back (or continuing) consumer trust.

Jason Kint CEO, Digital Content Next

Brendan Eich Co-Founder and CEO, Brave Software

Terry Shriver SVP Brand Manager, Bank of America

Vikram Somaya SVP, Global Data Officer , ESPN

Kendell Timmers VP of Advertising Analytics, New York Times

Jason Kint

Brendan Eich

4:15 ^PM

Tech Stars AdTech Where Supply Meets Demand: Unifying the Ad Tech Ecosystem

IBM Watson Marketing Stage

Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex yet so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them

Jay Seideman VP, Advertiser Platforms, Oath

Seth Goren Senior Vice President, Media Strategy & Analytics, Discovery

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Karyn Johnson President, Precision Publicis Media

Jason White Senior Vice President & GM of Global Programmatic Revenue & Partnerships, CBS Interactive

Jay Seideman

Seth Goren

4:30 ^PM

By The Numbers Trust & Transparency Closer to the Customer

Microsoft Stage

Pressure on privacy and the use of data requires businesses to rethink how they provide meaningful messaging to their current and potential customers. Consumers still expect relevancy and immediacy in a digital first world.
From Mid-town Manhattan to the Midwest, Cary Tilds will present key insights and lessons learned on her journey getting closer to the automotive customer.

Cary Tilds SVP, Digital Strategy, FordDirect

Cary Tilds

4:30 ^PM

Story Crafters Video & Content The Money’s in the Living Room: The Future of Advertising is in OTT

Twitter Stage

TV isn’t dead. Consumers are watching more TV than ever before, and they’re watching it in the living room. But they are cutting the cord in record numbers, in favor of direct-to-consumer services that provide more choice and flexibility. For advertisers, this means more ways to connect with on-demand, on the go audiences through a medium that bridges the best of TV and digital. In this panel, experts will discuss how they’re leveraging data to reach audiences in the living room, and defining and measuring the success.

Sahil Patel Senior Reporter, Digiday

Megan Clarken President, Watch , Nielsen

Jared Cluff CMO, Blue Apron

Jeremy Helfand VP, Head of Advertising Platforms, Hulu

Sahil Patel

5:30 ^PM

By The Numbers Measurement So much data. But where are the insights?

Microsoft Stage

It’s unlikely, right? Marketers have access to more information than ever before, yet it’s questionable just how much intelligence is being gained. Eye-opening, business-changing insights are still few and far between, just as they were in the days when the industry ran on smart people going with their guts. Now that everyone has their fill of data, it’s not the volume that matters but what a brand can see in it that counts.

Join lifelong data-junkie, innovator, and founder of the Stagwell Group Mark Penn and other industry leaders for a conversation on how businesses can use their data better to get the right insights, the right targeting and achieve their most pressing objectives.

Mark Penn President and Managing Partner, Stagwell Group

Jae Goodman Chief Executive Officer , Observatory Marketing

Micky Onvural CEO, Bonobos

Mark Penn

Jae Goodman

9:00 ^AM

Tech Stars Supercharge Your Marketing Data

The Walt Disney Company Stage

Join us to hear from top brands and agencies who are using Google Cloud and its powerful machine learning to unlock the best insights from their data and supercharge their marketing.

Miguel Angel Campo-Rembado Senior Vice President, Data Science & Analytics, 20th Century Fox Film

Michelle Kraemer Global Strategy Lead, Google Cloud, Google

Esfand Pourmand Senior Vice President of Revenue, Hearst Newspapers

Miguel Angel Campo-Rembado

Michelle Kraemer

9:00 ^AM

Verticals Straight to the Source. How Technology Made Us Closer to the Customer

Foursquare Stage

In a world where we believe tech isolates people from one another and puts more distance between consumers and brands, marketers like Norwegian Cruise Line, Lilly and others employ powerful empathy techniques to drive brand intimacy. Join OMD and this amazing group of brand leaders to learn more about how they’ve built their business by embracing the signals of change.

Abigail Posner Head of Strategy at the Brand Unit, Google

Kristen Colonna Chief Strategy Officer, OMD

Lina Shields Senior Director of Consumer Marketing , Lilly

Meg Lee Chief Marketing Officer, Norwegian Cruise Line

Abigail Posner

Kristen Colonna

9:30 ^AM

By The Numbers People Based Marketing Human Marketing

Microsoft Stage

We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.

Brian Braiker Editor, Ad Age

Alistair Goodman General Manager, Emodo

Gayle Fuguitt Chief of Customer Insight and Innovation, Foursquare

Dan Levi CMO, Clear Channel

Karen Schmidt VP, Head of B2B Field Marketing, Oath

Brian Braiker

Alistair Goodman

10:00 ^AM

Gaming & Mixed Reality Exploring New Realities: Using Emerging Technologies to Enhance a Brand’s Story

The Walt Disney Company Stage

As augmented reality, virtual reality, mixed reality and extended reality grow ever more prevalent, find out how brands can tap into these technologies to tell stories and engage consumers in visceral experiences. Experts from three of the leading-edge companies working in this space will guide users through these unique and evolving platforms and discuss how brands can leverage these tools.

Matt Miller President & CEO, AICP

Angus Kneale Chief Creative Officer, , The Mill NY

Mike Woods Director of Immersive Content, ECD , m ssng p eces

Pete Jones Lead Creative Producer, AR/VR, Framestore

Allison Wood CEO, Camera IQ

Matt Miller

Angus Kneale

10:30 ^AM

By The Numbers People Based Marketing The Changing Face of Data & Advertising

Microsoft Stage

Consumers are generating more demand signals than ever before. But without the right technology and expertise, brands, agencies and their partners may not be prepared to recognize and ingest the right signals, using them effectively to inform and optimize their advertising efforts. Join us and our panel to hear more about what's next in data-driven marketing and the working model of the future.

Joanna O'Connell VP - Principal Analyst, Forrester Research

Dennis Self President & GM, Acxiom

Atul Dalmia SVP, Global Commercial & Merchant Analytics, American Express

Melinda Welsh Chief Marketing Officer & Head of Consumer Lending, Chase Auto at JPMorgan Chase & Co.

Saejin Park Director, Global Data Monetization, General Motors

Joanna O'Connell

Dennis Self

11:15 ^AM

Tech Stars Mar Tech Engaging & Converting the Audiences You Never Knew Existed

IBM Watson Marketing Stage

Before brands connect with consumers, marketers need confidence that they’ve got their REAL audience and they know exactly what makes them tick.

It’s no mean feat. In the digital age where information is available on demand, consumers are increasingly fickle and constantly searching for things that matter to them, in the moments they care. By listening to these signals of intent, by ‘thinking outside of the demographic box’ and by being less distracted by their ‘perceived’ audiences, the reality of their true audience could be staring them right in the face.

Expect the unexpected as Captify’s CEO & co-founder, Dominic Joseph along with a leading brand discuss how real-time dynamic data is the gateway to their audience truth. This session is built for brand marketers and media planners challenged with creating their ultimate audience white space in competitive markets.

Matt Prohaska CEO & Principal, Prohaska Consulting

Emma Armstrong Managing Director – New York , iCrossing

Jed Dederick VP Business Development, The Trade Desk

Dominic Joseph CEO & Co-founder, Captify

Laurel Rossi CMO, OMD, Co Founder Creative Spirit

Emma Armstrong

11:30 ^AM

By The Numbers People Based Marketing For Love and Profit: How Brands Can Have It All

Microsoft Stage

Where do content and commerce intersect? How do great ads become great content across every platform? Consumers expect more from brands, and the tools available to marketers - data, ad innovation, technology - are more powerful than ever. What’s holding advertisers back from driving brand love and their bottom line? In this session, successful brands will share what they’re doing to achieve both through smarter data and better storytelling.

Jeff Lucas Head of Americas Sales, Oath

Ivy Brown VP, Brand Marketing & Advertising , TIAA

Erika Decker Global Head of Brand Relevance, Uber

Andrea Cardamone EVP, Managing Director, Palisades Media Group NYC

Jeff Lucas

Ivy Brown

12:15 ^PM

Tech Stars Mar Tech How Wayfair Conquered AdTech and MarTech Convergence

IBM Watson Marketing Stage

Wayfair’s marketing data science team built a CRM from scratch, designed to be capable of fluidly integrating advertising and marketing technologies. Rather than rely on siloed data and the classical constraints of different channels, they compare all data against each other are able to focus on what really matters - lifetime value and long term relationships. Nick Dujnic of LiveIntent and Jess Jacobs of Wayfair can outline how they opened up opportunities for greater targeting, personalization and customer satisfaction.

Jessica Jacobs Director of Marketing, Wayfair

Nick Dujnic VP Marketing, LiveIntent

Jessica Jacobs

Nick Dujnic

12:30 ^PM

Ad Shapers Bridging the Online Offline Gap

Realtor.com Stage

As a marketer, you have your data housed in many different silos – locations as well as multiple formats. From campaign performance data, site analytics, CRM, and loyalty programs you capture a huge volume of insights into customers and prospects.

But how much of that data is really actionable?

Tracie Kambies US Retail & Consumer Products Alliance Leader Global & US Analytics Alliance Leader, Deloitte

Todd Paris Managing Director-Advertising and Publisher SME, Deloitte Digital

Stephen Yap Director, Americas Media Platforms, Google

Marissa Freeman Chief Brand Officer, Hewlett Packard Enterprise

Tracie Kambies

Todd Paris

12:30 ^PM

By The Numbers People Based Marketing No Case of Mistaken Identity: Knowing Your Customers Is The Key To Your Success

Microsoft Stage

Among the buzziest industry trends in 2018, the concept of identity has emerged as a strategic imperative among marketers and technology vendors. The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration and execution. As such, it is becoming increasingly important for brands and marketers planning to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience.

Bruce Biegel Senior Managing Director, Winterberry Group LLC

Aimee Irwin Vice President of Strategy, Experian

Bruce Biegel

Aimee Irwin

1:15 ^PM

Tech Stars Mar Tech Where Adtech meets Martech

IBM Watson Marketing Stage

Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.

Sona Mirakian-Pehlivanian VP Operations, New York Interconnect

Damian Garbaccio Executive Vice President, Nielsen

Andy Sriubas Chief Commerical Officer, OUTFRONT Media

Chandra Stevens Global Director, Cross Industry Marketing Solutions, Microsoft

Sona Mirakian-Pehlivanian

Damian Garbaccio

2:30 ^PM

By The Numbers People Based Marketing Connecting the dots: How to make sense of the complete mobile user journey

Microsoft Stage

With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many tools on offer, the range is baffling. Which should you invest your faith (and budget) in? Which metrics really matter?

In this session, hear from leading marketers from on how they connect the dots to produce world class marketing strategies, powered by mobile data.

Evan Rutchik US General Manager, Ogury

Chandra Jawalaprasad VP, Digital, Dentsu Aegis Network

Gregory Johns EVP, Chief Digital Officer, Canvas Worldwide

Travis Johnson President, Commerce, Dentsu Aegis Network

Jessica White Global Head of Audiences, Initiative

Evan Rutchik

Chandra Jawalaprasad

3:00 ^PM

Verticals FinTech Crack the Finserv Brand Equation

Foursquare Stage

The Finserv sector is being buffeted by a Fintech revolution. According to McKinsey, 60% of global bank profits are at risk as non-bank challengers target origination and sales. But as the first wave of disruption subsides, it’s clear the winners are not just the ‘first to market’ but the ‘first to brand’.

Incumbents have a legacy brand edge. According to ‘The World Fintech Report’, produced by Capgemini and LinkedIn shows incumbent brands have a 13% trust advantage. But as challengers seek to unbundle customer relationships, how defensible is this position?

We bring together a head-to-head debate to look at how both incumbents and challenger brands are responding to this through their marketing.

Jill Schlesinger Business Analyst, CBS News

Elyssa Gray Vice President, Brand, Betterment

Keith Gormley VP Social Media, Prudential Financial

Rajeev Subramanyam Head, B2B Digital Payments, Global Commercial Payments , American Express

Chris Villarreal Vice President, Integrated Marketing Communications, Consumer Lending, Goldman Sachs

Mike Wong Director, Marketing Solutions, LinkedIn

Jill Schlesinger

Elyssa Gray

3:30 ^PM

By The Numbers People Based Marketing The Marketing Society presents Busting Myths with Data

Microsoft Stage

In a world where there is a power hose of data and insights, how has that allowed marketers to be brave and challenge conventions to drive business growth? Have data and insights enabled marketers to take creative risks, bust pre-conceived myths and lead change?

Gemma Greaves Chief Executive, The Marketing Society

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Manjiry Tamhane Global CEO, Gain Theory

Jason Chebib VP Consumer Planning, Diageo

Suzanne Cole Executive Vice President, Media, Universal Pictures

Gemma Greaves

Kristi Argyilan

4:00 ^PM

Verticals Consumer Marketing Signals... But Make it Fashion!

Foursquare Stage

Today’s marketers have more information and data points than ever. Antonia Swan, Senior Vice President of Paid Media at VaynerMedia with special guests from the fashion retail space, will discuss the importance of balancing industry standard measurement practices with what ultimately matters -- driving black and white sales growth across brick and mortar locations as well as e-commerce. We’ll dive deep into which marketing signals in the world are affecting the way that we’re adapting and innovate marketing strategies to stay relevant.

Kerry Flynn Marketing Reporter, Digiday

Viola Hutten Sr. Director of Global Brand Strategy, Brooks Brothers

Igee Okafor Digital Content Creator

Ashley Schapiro Head of International Marketing , American Eagle & Aerie

Antonia Swan Senior Vice President, Paid Media, VaynerMedia

Kerry Flynn

Viola Hutten

4:15 ^PM

Tech Stars Mar Tech Intelligent Search

IBM Watson Marketing Stage

Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that search behavior are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behavior.

Geoff Ramsey Chief Content Officer, eMarketer

Vikram Bhaskaran Head of Market Development, Pinterest

Dominic Joseph CEO & Co-founder, Captify

Christi Olson Head of Evangelism, Bing, Microsoft

Ted Prince Senior Vice President, Analytics Solutions, Neustar

Geoff Ramsey

Vikram Bhaskaran

4:30 ^PM

By The Numbers People Based Marketing Leave Room for Risk

Microsoft Stage

Taking risks can be hard, especially for brands that strive to make every marketing dollar count. And in a world where every dollar is precious, are marketers supposed to focus on short-term sales or building a brand? But even in times where budgets are tight, organizations can all benefit from opening up to new ideas, whether it’s a new way to reach buyers, media channel or campaign measurement approach.

In this session, join two leaders at Kraft Heinz as they reveal how a data-driven approach that has allowed the brand to be both cost-effective open to taking risks. Backed by chronicle of their time working with big brands including Kraft Mac and Cheese, Oscar Mayer hot dogs and the iconic Heinz ketchup, they will disclose actionable advice on how to really test, learn and reap the rewards. Because now more than ever, effective marketing takes its a pinch of creativity, curiosity and a healthy does of courage.

Catherine Roe Sr. Direct Client Partnerships, Oracle Data Cloud

Magen Hanrahan VP of Media and Marketing Services, Kraft Heinz Company

Michelle St. Jacques Head of U.S. Brand and R&D, The Kraft Heinz Company

Catherine Roe

Magen Hanrahan

5:30 ^PM

By The Numbers People Based Marketing Why Identity is the Single Biggest Thing Marketers Should Care About in 2019

Microsoft Stage

To deliver on advertising’s promise of content, experiences, and discounts that delight, brands must navigate a growing number of devices to reach the customer. With gated identity graphs, regional differences and misaligned expectations it’s all too easy to go astray. It is only with the advent of an open, enterprise-class identity solution, that we will be poised to connect across all touchpoints and put the consumer first. A universal ID will deliver better ad experiences and drive results for marketers.

Ellie Windle VP, Global Business Development, MediaMath

Michele McCray-Howard Director, Media Partner Solutions, Macy's, Inc.

Molly Parr Senior Director, Data Platform Product Management, Disney Direct to Consumer & International

Wendy Verschoor Product Manager, Akamai Technologies

Ellie Windle

Michele McCray-Howard

9:15 ^AM

Tech Stars AI: From Trebek to Transformational

IBM Watson Marketing Stage

From its triumphant debut on Jeopardy! to its transformational impact on business, Watson has a winning record when it comes to making better decisions. Join us for an interactive session that will put your AI knowledge to the test. Explore how IBM Watson Advertising can help marketers leverage AI to change the game.

Carrie Seifer Vice President and Chief Revenue Officer, IBM Watson Advertising

Randi Stipes Global Head of Consumer and Ad Sales Marketing, IBM Watson Advertising

Carrie Seifer

Randi Stipes

9:30 ^AM

The Next Chapter for Today’s Storytellers

Target Media Network Stage @ IMAX

Discover how companies like 20th Century Fox are shifting their marketing strategies to build more compelling stories and campaigns that drive growth.

Julie Rieger Pres., Chief Data Scientist & Head of Media, 20th Century Fox Film

Tara Walpert Levy Vice President, Agency & Media Solutions, Google

Julie Rieger

Tara Walpert Levy

10:00 ^AM

The Biggest Stories in Business

The Walt Disney Company Stage

From climate change to data privacy, Silicon Valley to Washington, what goes on in business has never been more consequential to communities, families and individuals. The New York Times has been increasing its business and tech coverage, hiring more reporters and expanding coverage areas to help people better understand how the actions of the corporations that run the world impact their lives.

Andrew Ross Sorkin Columnist, DealBook Founder & Editor-at-Large, The New York Times

David Gelles Reporter, Business, The New York Times

Kate Kelly Reporter, Business, The New York Times

Kevin Roose Columnist, Business Day, The New York Times Magazine

Sebastian Tomich Global Head of Advertising and Marketing Solutions, The New York Times

Andrew Ross Sorkin

David Gelles

10:15 ^AM

Tech Stars Blockchain Blockchain and Advertising: How the Revolution Begins

IBM Watson Marketing Stage

Everyone is talking about blockchain, but most marketers are still struggling to grasp exactly how it's going to change how they do business going forward. That's understandable. This is complicated stuff. But already, we're seeing major brands dipping their toes into blockchain, and the applications of this technology are only going to expand going forward. In this session, Brian Wong, founder and CEO of Kiip, will give attendees both the short- and long-term view on blockchain applications in marketing.

Brian Wong CEO/Founder, Kiip

Laurel Van Tassel Director, Programmatic Marketing, Anheuser-Busch InBev

Brian Wong

Laurel Van Tassel

10:30 ^AM

By The Numbers Measurement Incrementality: The Key To Unlocking Marketing Effectiveness

Microsoft Stage

As consumer behavior continuously evolves and the media landscape is increasingly fragmented, understanding effectiveness has become the highest priority for marketers. The key to unlocking the secrets of effectiveness is measurement. This panel of leading measurement experts will explore how they have embraced a culture of learning and through the use of incrementality measurement unlocked growth across their businesses.

Brad Smallwood VP, Marketing Science, Facebook

Tony Flanery-Rye Sr. Director of Growth Analytics, ebay

Matthew Gerrie Sr. Director of Marketing Science & Communications, Booking.com

Alok Gupta Director of Data Science & Head of Marketing Science, Lyft

Allison Schiff Senior Editor, AdExchanger

Brad Smallwood

Tony Flanery-Rye

11:00 ^AM

By The Numbers Increasing Advertising Value Through Relevance

The Walt Disney Company Stage

Mike Welch, Senior Vice President of Corporate Strategy & Business Development for Xandr, AT&T’s newly christened advertising business, will speak with Chris Vollmer, PwC’s Global E&M Advisory Leader. Together, they'll discuss how market dynamics around video convergence, personalization & connectivity are compelling media companies, agencies & marketers to create more relevant & engaging advertising. They'll address how Xandr expects to shape the evolution of the addressable ad market to the benefit of users & brands.

Mike Welch SVP, Corporate Strategy and Business Development, Xandr

Christopher Vollmer Global Entertainment and Media Advisory Leader, PwC

Mike Welch

Christopher Vollmer

11:15 ^AM

Tech Stars Blockchain Why Marketers Should be Thinking About Blockchain Now  

IBM Watson Marketing Stage

Issues of transparency and trust continue to surface in programmatic advertising. Blockchain is poised to address discrepancies between stakeholders bidding, winning, and serving impressions in milliseconds. Marketers see the promise of blockchain in terms of the opportunity to quality-control inventory and weed out bad actors. Come hear how blockchain is being deployed by marketers, and could herald a digital disruption at the impression level, as well as better visibility on how each marketing dollar is spent.

Erich Wasserman Co-Founder & Head of Strategic Business Development, MediaMath

Chad Andrews Global Solutions Leader for Advertising and Blockchain, IBM

Isaac Lidsky Founder/CEO , Underscore CLT

Erich Wasserman

Chad Andrews

11:30 ^AM

By The Numbers Harnessing Data To Unleash Creativity In Media

Microsoft Stage

Media companies are all trying to figure out what the seismic shifts happening in media and culture creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data – for everything from content creation, personalized content experiences, OTT viewing features and more. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.

Jesse Redniss EVP, Data Strategy, & Product Innovation, Turner

Robin Garfield Senior Vice President of Research and Scheduling, CNN

Puja Vohra EVP Marketing and Digital, truTV

Katy Mollica Vice President, Corporate Partnerships, Turner Sports

Jesse Redniss

Robin Garfield

12:00 ^PM

Perception vs. Reality Perception vs Reality: Voice Search is a One command wonder

Captify Speakeasy Stage

In the past 2 years, Voice Search has seen explosive growth but recently plateaued. The current user experience is limiting as consumers only get one resource in response to their search, causing voice searches to become commands rather than inquiries for information they are interested in.

The current model has carried voice to this point, but if it does not evolve then it will never hit the potential that is expected. This panel will take a look at what's next in the voice revolution.

Abbie Byrom Director, Global Partner Marketing, Samsung SmartThings

Lauren Johnson Senior advertising Reporter, Business Insider

Dominic Joseph CEO & Co-founder, Captify

Abbie Byrom

12:00 ^PM

Media & Entertainment The Art of Branded Entertainment

Foursquare Stage

As more people unplug, marketers need to get more creative than ever. Intrusive commercial breaks are quickly losing their power. Join this panel of experts for an illuminating exploration of the evolving terrain of branded entertainment.

PJ Pereira Creative Chairman, Co-Founder, Pereira O'Dell

Monica Chun President, PMK•BNC

Gabor Harrach Content Marketing Consultant, Global Brands, Agencies

Pelle Sjoenell Worldwide Chief Creative Officer, Bartle Bogle Hegarty (BBH)

PJ Pereira

Monica Chun

1:15 ^PM

Tech Stars Blockchain The Ascent of Crypto - Blockchain Demystified

IBM Watson Marketing Stage

Blockchain, Bitcoin, Distributed Ledger, what does it all mean? And more importantly, why does it matter to consumers? This keynote will be your crash course to everything blockchain, by one of the most prolific VCs in the space today. Bill Tai has been a VC for over two decades, and took dozens of companies public. An early adopter of blockchain, Bill backed top projects including BitFury, one of the biggest Bitcoin mining company in the world, and co-founded the Necker Island Blockchain Summit with Sir Richard Branson.

Bill Tai Venture Capitalist

Bill Tai

1:15 ^PM

Reaching the Unreachable: Connecting with Young Consumers in the age of Peak TV

Target Media Network Stage @ IMAX

In today’s media landscape, there is more choice and flexibility for millennials and Gen Z-ers. They are watching TV in new ways, on many screens, time shifting and place shifting in favor of convenience. And they are flocking to entertainment brands like VICE and Hulu that are redefining the entertainment and news experience and tapping into -- and even shaping -- culture.

Isobel Yeung Correspondent and Producer, VICE on HBO and VICE News Tonight on HBO

Kelly Campbell Chief Marketing Officer, Hulu

Nancy Dubuc Chief Executive Officer, VICE Media

Isobel Yeung

Kelly Campbell

1:30 ^PM

By The Numbers Measurement Digital Disruption & The Impact of Quality Data

Microsoft Stage

Today scale is a given but, in an era of digital disruption – from the way consumers select and make online purchase decisions, to the data being used to target buyers – accuracy and quality matter. The call for quality data is sweeping the fast-changing world of programmatic, as marketers are starting to focus less on quantity and more on quality data. Explore key challenges, opportunities, and the impact of accuracy on ROI.

Ryan Rolf VP, Data Solutions, Lotame

Andy Monfried Founder & CEO, Lotame

Wynne Leung Kim Head of Audience Strategy & Data Platform, IBM

Erin Yasgar Founder , Silver Lake Digital

Dean Shapero Manager, Data Business Development, Hearst Magazines Digital Media

Ryan Rolf

Andy Monfried

2:00 ^PM

By The Numbers Marketers in Conversation: How to Get More Value from Your Data

The Walt Disney Company Stage

Customers expect brands to “know me better, help me faster, delight me everywhere.” For brands to meet this high bar, they need to deliver personalized experiences across channels, in real-time. That means marketers must find and activate the best insights their data contains. In this panel session, you’ll hear from leading marketers who use cloud technology to bring their data together under one roof and get more value from it.

Michelle Kraemer Global Strategy Lead, Google Cloud, Google

Jesse Laskaris Head of Data & Marketing Technology, Samsung Electronics America

Ken McDonald General Manager, Teams Line of Business, TeamSnap

Robert McLaughlin Head of Digital Decisioning & Analytics, Sky UK

Darren Zap Sr. Digital Marketing Manager, Office Depot

Jesse Laskaris

2:15 ^PM

Tech Stars Blockchain Decentralized Advertising - Getting 1-on-1 with 100M Consumers on Blockchain

IBM Watson Marketing Stage

“If you are not paying for it, you are the product.” Consumers are fed up with how centralized publishers are handling their personal data, and tens of millions are migrating to decentralized platforms on the blockchain. What is decentralized advertising and why is it 600x more effective than traditional ad buys? Hear from the experts. In this session, Lin Dai, co-founder and CEO of TAPnetwork.io will showcase real world examples of major brands using blockchain to build 1-on-1 campaigns and relationships with consumers.

Lin Dai Co-Founder & CEO, TAPNetwork.io

Jordan French At Large, TheStreet.com & Executive Editor, BlockTelegraph

Lin Dai

Jordan French

2:30 ^PM

By The Numbers Measurement Future Tellers

Microsoft Stage

The insights and opportunities of data targeting and specification have allowed for brands and marketers to predict their consumers behaviors and interests. The insights and effectiveness of data optimization has become the core focus of organizations. From the starting point of a defined goal of ROI, brands are able to engage with consumers at each touchpoint on their path to purchase, with the intention of transactional results. This panel of “future tellers” will speak to the power they hold, the responsibilities and actions required of this power and what advances are to come.

Laura Petrecca Writer, Editor, Content Consultant

Randall Beard Group President, Advertisers, Cardlytics

Aimee Irwin Vice President of Strategy, Experian

Rohini Sen Data Sciences Client Lead, Wavemaker

Laura Petrecca

Randall Beard

3:00 ^PM

Culture Summit Future of Media Unlock the Power of AI: Connect All of Your Media

Culture Stage

The convergence of paid, owned and earned media has long been the holy grail for marketers. But adtech/martech stacks that don't talk to each other and the lack of artificial intelligence that can truly turn data into actionable insights is keeping this vision from becoming reality. The path forward is powered by AI that connects brands, consumers and all the stakeholders in between in a way that is enterprise-class, open, secure and smart. Hear how AI can connect all your media to make more marketing that people love.

Ravi Shah Product Strategy Director, Watson Marketing and Watson Commerce, IBM

Chris Victory VP, Strategic Partnerships & BD, MediaMath

Ravi Shah

Chris Victory

3:15 ^PM

Tech Stars Blockchain Blockchain and The Future of Advertising

IBM Watson Marketing Stage

While cryptocurrency has been stealing the spotlight, it is really the underlying blockchain technology and “smart contracts” that have the most transformative potential for enterprises. From payments to supplychain, Fortune 50 brands are quietly deploying pilots and investing in the future. Join Bonin Bough, award-winning marketer & co-host of CNBC’s Cleveland Hustle, in this roundtable with key players from major agencies leading the charge of blockchain innovation and see when brands will be ready to invest billions

Babs Rangaiah Executive Partner, Global Marketing iX , IBM

Bonin Bough Chief Growth Officer, Bonin Ventures

Matt Minoff Chief Digital Officer, Meredith Corporation

Tim Ringel CEO, Reprise, IPG

Jonathan Steuer CRO, Omnicom Media Group

Babs Rangaiah

Bonin Bough

3:30 ^PM

Story Crafters Content Marketing Creating Content at the Speed of Culture

Twitter Stage

Content is king. Matched with the power of data, brands are able to use content to connect with consumers by leveraging social movements in real-time. This requires an evolution from campaigns to an “always-on” content marketing approach that keeps work fresh and relevant. For this evolution to occur and spur meaningful, memorable consumer interactions, brands must acquire a new set of data-driven skills, collaboration methods and techniques to produce creative material that addresses cultural movements as they occur.

Alan Schulman Chief Creative Officer, Advertising, Marketing & Commerce at Deloitte Digital US, Deloitte Digital

John Campbell Senior Vice President, Global Media, National Geographic Partners, Fox Networks Group

Alan Schulman

John Campbell

3:30 ^PM

Ad Shapers Brand Innovation The Evolution of the CMO

Realtor.com Stage

The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?

Alexandra Bruell Reporter, Wall Street Journal

Aditi Javeri Gokhale CMO, Northwestern Mutual

Stephen Freitas Chief Marketing Officer, Outdoor Advertising Association of America

Ty Shay Chief Marketing Officer, Norton Consumer Business

Dara Treseder Chief Marketing Officer, GE Ventures

Alexandra Bruell

Aditi Javeri Gokhale

3:45 ^PM

Culture Summit Global Media in Transformation

Culture Stage

The World Federation of Advertisers (WFA) hosts a group of global client leaders to address some of the biggest threats to a sustainable advertising ecosystem.
Speakers include Benjamin Jankowski, Group Head Global Media, Mastercard, Rob Dreblow, Global Head of Marketing Services, WFA. More to follow soon.

Robert Dreblow Global Head of Marketing Services, World Federation of Advertisers

Ben Jankowski Senior Vice President, Global Media, MasterCard

Spencer Lee Commercial Director, AirAsia

Beatrice Lindvall Global Head of Media, Danone

Robert Dreblow

Ben Jankowski

4:00 ^PM

True Brand Value: Connecting with Consumers through Values-Based TV Campaigns

The Walt Disney Company Stage

This wide-ranging conversation between two industry thought leaders, Nick Drake, EVP of Marketing & Experience for T-Mobile, and Joe Marchese, President of Advertising Revenue for Fox Networks Group, will focus on how to create meaningful connections with consumers through value and purpose-driven campaigns on broadcast television. With Home Runs for Hurricane Recovery and other real-life examples of pioneering new ad formats, this conversation will look at the impact of ads aligned with purpose, how they’re returning value to brands, and how brand storytelling on television is evolving for the better.

Jeanine Poggi Media Reporter, Advertising Age

Nick Drake Executive Vice President, Marketing & Experience, T-Mobile

Joe Marchese President of Advertising Revenue, Fox Networks Group

Jeanine Poggi

Nick Drake

4:15 ^PM

Tech Stars Blockchain Ad Tech Disrupted: Accountability and Transparency with Blockchain

IBM Watson Marketing Stage

IAB Tech Lab recently revealed its Blockchain Working Group’s program to demonstrate the application and value of blockchain
technology for digital advertising. Ad Ledger is a nonprofit research and development consortium charged with implementing global technical standards and solutions for the blockchain advertising industries. Hear from the Ad Tech companies at the forefront
of these initiatives, and learn how blockchain will bring transparency and accountability back to the industry, and ultimately reshape advertising. What You'll Learn from This Session... How is blockchain going to advance media transparency and accountability?
Meet the Ad Tech companies at the forefront of blockchain powered ad solutions. From reducing click fraud to immutable customer identity, what's possible with blockchain ad tech?

Luke Mulks Director of Business Development, Brave

Lynne Johnson Senior Editor, AdMonsters

Adam Helfgott CEO, MadHive

Jared Christopherson CRO, TAPNetwork.io

Richard Bush President/Co-Chair, NYIAX/IAB Blockchain Working Group

Luke Mulks

Lynne Johnson

4:30 ^PM

By The Numbers Location, Location, Location

Microsoft Stage

It’s all about location right? Data location that is. The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audience. Where is the line in the sand? When does this opportunity become creepy? How do consumers feel about Big Brother? This panel will explore location data, best practices, and the feedback from consumers and brands alike.

Barry Frey CEO, DPAA

Eric Hadley Chief Marketing Officer, GroundTruth

James Price Chief Product Officer, OUTFRONT Media

Alisa Stern Head of Programmatic Partnerships, Place Exchange

5:15 ^PM

Tech Stars Blockchain Ad-Tech in Disguise: What the Blockchain Really Means for Advertising

IBM Watson Marketing Stage

AdTech has a big transparency problem. Advertising in general has many problems. Social media, while still the cool kid at the party, is beginning to look like a belligerent teenager. We’re an industry that has quickly awoken from a digital dream and all is not well with the world. But it’s ok, because Blockchain.

The promise, potential and general hype around the Blockchain suggests that we will be saved, mostly from ourselves, as it will eliminate transparency issues, data discrepancies and solve the biggest issue of our time, knowing which half of our advertising dollars you are flushing down the toilet.

Sound familiar? The Internet, mobile, social and everything that has existed up until this point have failed to deliver on similar promises and so why will the Blockchain be different?

In this session we will explore the merits of the Blockchain, it’s potential impact and effect on ad-tech, but we will also challenge the idea that it is a silver bullet solution, either today or in the long term.

Danielle Sabrina Founder, Tribe Builder Media

Toby Daniels Executive Director, Social Media Week

Alanna Gombert CEO, Digital Asset Trade Association

Danielle Sabrina

Toby Daniels

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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