Join NCC Media as they dissect the future of TV advertising.
Hear from NCC Media President and CEO, Nicolle Pangis, as she kicks off the Advanced Advertising Summit.
3:35PM: THE CONSUMER-DRIVEN MEDIA EXPERIENCE
At a time when consumers are exerting ever-increasing control over their media experiences, marketers need to adjust to an environment where their key audiences can simply choose not to engage. In this session, we’ll discuss smarter strategies for connecting with consumers against a backdrop of unparalleled audience choice and autonomy.
Partner & CEO North America, The & Partnership
Reporter, Advertising Age
President , Comcast Advertising
President, MODI Media
EVP & GM, NCC Media
4:05PM: BUILDING THE FRICTIONLESS TV MEDIA BUYING EXPERIENCE
Even with the explosion of data-driven offerings, there are many parts of the TV business that remain heavily manual. Join us for a discussion of the technologies and platforms that are streamlining and improving the ability of media owners and brands to transact more effectively than ever before.
Senior Vice President of Product Management, Viacom
Executive Editor, AdExchanger
SVP, Supply, NCC Media
Senior Vice President, Product Leadership, Nielsen
Senior Vice President, Portfolio Research, Turner
4:45PM: PROGRAMMATIC TV: THEORY VERSUS PRACTICE
Programmatic TV is one of the fastest growing areas of the media ecosystem. But with a blizzard of offerings in the space it can be tricky for marketers to find the right solution; or even to adequately evaluate competing platforms, all of which have their own definitions and metrics. Join a group of media, tech and agency execs for a discussion of the space, from today’s state-of-the-art to the capabilities of tomorrow.
Chief Strategy Officer, Video Amp
Co-Founder & CEO, DataXu
SVP Business Operations, NCC Media
5:20PM: SMART DATA VERSUS BIG DATA: TAMING THE FIRE HOSE
With the ad world awash in a sea of data there would seem to be no excuse for poorly targeted, needlessly aggressive ads. Yet even with all this information at marketers’ fingertips there are still way too many bad ads out there. In this panel we’ll examine how brands and agencies can make sense of the data deluge, separating the smart data from the big data and driving improved outcomes.
Chief Analytics Officer, Horizon Media
Chief Data Officer, NCC MEDIA
SVP, Global Demand Operations, SpotX
Head of Marketing Intelligence, m/Six
Co-Founder and President, 605