In this session...

From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.

What You'll Learn from This Session...

  1. How brands can be smarter about their Digital Out-of-Home strategy, using it to connect with the right consumers
  2. How using location data can enhance a DOOH campaign
  3. How DOOH can be bought programmatically

Presented with


Barry Frey CEO DPAA
Greg Glenday CEO Adspace
Ron Camhi Managing Partner Los Angeles Office and Chair, Advertising & Digital Media Industry Group Michelman & Robinson
Molly Schultz VP, Group Partner, Digital Investment & Innovation UM
Sean McCaffrey President & CEO GSTV

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Mobile   Data   Entrepreneurship 

Track  AdTech