Events: New York 2018 | Calendar / Advertising Week

Highlights Calendar Speakers Partners Guide

Target Stage

Thu ● 9:30 ^AM

The Next Chapter for Today’s Storytellers

Thu ● 10:45 ^AM

Brand America 2.0

Thu ● 1:00 ^PM

15x15: 2005

Thu ● 1:15 ^PM

Reaching the Unreachable: Connecting with Young Consumers in the age of Peak TV

Thu ● 2:15 ^PM

15x15: 2010

Thu ● 2:30 ^PM

How Snapchat Brings Fans The Sports Moments That Matter

Thu ● 5:00 ^PM

The Power of an Open-Source Movement: How An Idea Sparked Real Change led by a Coalition of the Willing

Culture Stage

Culture Summit

Thu ● 9:00 ^AM

Native Disruptors, Changing the Culture of Advertising

Thu ● 9:15 ^AM

The State of Native Advertising: Brand and Publisher Perspectives

Thu ● 10:00 ^AM

Native is Shaping the Media Plan

Thu ● 10:45 ^AM

Branded Content: The Advertiser Perspective

Thu ● 10:45 ^AM

The Future of AI-Powered Brand Integrations in OTT

Thu ● 12:30 ^PM

How Digital Out-of-Home Becomes Truly Programmatic

Thu ● 12:50 ^PM

Brand Love, Brand Loyalty & The Pursuit of Purpose

Thu ● 1:30 ^PM

CRO Allstars

Thu ● 2:15 ^PM

Joint Ventures: How to Live—and Thrive!—in a Fragmented World

Thu ● 3:00 ^PM

Unlock the Power of AI: Connect All of Your Media

Thu ● 3:45 ^PM

Global Media in Transformation

Thu ● 4:25 ^PM

One On One With Sinclair

Thu ● 4:45 ^PM

Inside The Washington Post’s monetization strategy

Twitter Stage

Story Crafters Content Marketing

Thu ● 9:30 ^AM

The Missing Link Between Search & Social: Pinterest

Thu ● 10:30 ^AM

Wendy’s Brings the Sass to Social

Thu ● 11:30 ^AM

The power of #BlackTwitter voices in Hollywood

Thu ● 12:20 ^PM

Discover Talk: Achieving Nirvana

Thu ● 12:30 ^PM

The Social Evolution

Thu ● 1:30 ^PM

Storytelling Without Boundaries: XR for Creative Media

Thu ● 2:30 ^PM

Cohesive Cross Platform

Thu ● 3:30 ^PM

Creating Content at the Speed of Culture

Thu ● 4:20 ^PM

Discover Talk: Don’t Make Your Audience Come To You

Thu ● 4:30 ^PM

Quality vs. Quantity

Thu ● 5:30 ^PM

Rewriting the Script on Branded Film

Univision Stage

Impact Makers Civic Engagement

Thu ● 9:00 ^AM

What Does HR Have To Do With It?

Thu ● 10:00 ^AM

The Empathy Gap

Thu ● 11:00 ^AM

The Marketing Society's Elephant in the Room

Thu ● 12:00 ^PM

Sustainability: Turning Corporate Values into Business Value

Thu ● 12:50 ^PM

Discover Talk: Social Champions/Global Brands/AdvertisingAgencies are syncing up to harness a powerful UNDP Global Marketing Initiative to help save endangered animals as they sell products!

Thu ● 1:00 ^PM

How Cause Marketing Just Rocked Cannes: The Palau Pledge

Thu ● 1:50 ^PM

Discover Talk: Brands & Social Impact

Thu ● 2:00 ^PM

Corporate Philanthropy and Employee Engagement 2.0

Thu ● 3:00 ^PM

No Excuses

Thu ● 4:00 ^PM

Opportunity For Everyone

Thu ● 5:00 ^PM

How Creativity Can Shape Communities

IBM Stage

Tech Stars Blockchain

Thu ● 9:15 ^AM

AI: From Trebek to Transformational

Thu ● 10:15 ^AM

Blockchain and Advertising: How the Revolution Begins

Thu ● 11:15 ^AM

Why Marketers Should be Thinking About Blockchain Now  

Thu ● 1:15 ^PM

The Ascent of Crypto - Blockchain Demystified

Thu ● 2:15 ^PM

Decentralized Advertising - Getting 1-on-1 with 100M Consumers on Blockchain

Thu ● 3:15 ^PM

Blockchain and The Future of Advertising

Thu ● 4:15 ^PM

Ad Tech Disrupted: Accountability and Transparency with Blockchain

Thu ● 5:15 ^PM

Ad-Tech in Disguise: What the Blockchain Really Means for Advertising

Walt Disney Company Stage

By The Numbers

Entertainers

Thu ● 9:00 ^AM

“I’m Only Going to Say This Once” – Live with Lee Clow

Thu ● 10:00 ^AM

The Biggest Stories in Business

Thu ● 11:00 ^AM

Increasing Advertising Value Through Relevance

Thu ● 12:00 ^PM

Go beyond your creative blocks - Let ideas flow to you!

Thu ● 1:00 ^PM

Mexicans in New York

Thu ● 2:00 ^PM

Marketers in Conversation: How to Get More Value from Your Data

Thu ● 3:00 ^PM

The Future of Creative Leadership: Modular Teams Curated by Storytelling & Design

Thu ● 4:00 ^PM

True Brand Value: Connecting with Consumers through Values-Based TV Campaigns

Thu ● 4:40 ^PM

Marketing in the Trump Era

Realtor.com Stage

Ad Shapers Brand Innovation

Thu ● 9:30 ^AM

Building Direct Relationships in the Age of Disruption

Thu ● 10:30 ^AM

Shaping a New Image of Aging

Thu ● 11:30 ^AM

The Value of Activating Brave

Thu ● 12:20 ^PM

Discover Talk: Step Beyond Reality: Redefining the Future of Entertainment with Location Based Experiences

Thu ● 12:30 ^PM

Direct to Consumer Allstars

Thu ● 1:30 ^PM

Marketing to Men Amidst A Movement

Thu ● 2:30 ^PM

Driving inspiration with Pinterest

Thu ● 3:30 ^PM

The Evolution of the CMO

Thu ● 4:30 ^PM

The Power of the Disruptive Brand

Foursquare

Entertainers Media & Entertainment

Thu ● 9:00 ^AM

The New Frontier of Media: Delivering on Digital

Thu ● 10:00 ^AM

The Future of Advanced Media Buying: Simplifying and Unifying the Industry

Thu ● 11:00 ^AM

Go Where Your Fans Are: Bringing TV to Real Life

Thu ● 12:00 ^PM

The Art of Branded Entertainment

Thu ● 1:00 ^PM

The Alchemy of Performance: An Inside Look at the Director/Actor Relationship

Thu ● 2:00 ^PM

Question Your Answers: Lessons from The Atlantic and HBO

Thu ● 3:00 ^PM

Shared Moments in the Age of Proximity: What Brands Can Learn From The Power of Music Experiences

Thu ● 4:00 ^PM

Decoding the Music Experience

Microsoft Stage

By The Numbers Measurement

Thu ● 9:30 ^AM

Show me the Money: Proving ROI has never been easier

Thu ● 10:30 ^AM

Incrementality: The Key To Unlocking Marketing Effectiveness

Thu ● 11:30 ^AM

Harnessing Data To Unleash Creativity In Media

Thu ● 12:30 ^PM

Inclusive Culture Optimizes Business and Life: How inclusivity drives real innovation

Thu ● 1:30 ^PM

Digital Disruption & The Impact of Quality Data

Thu ● 2:30 ^PM

Future Tellers

Thu ● 3:30 ^PM

Recipe For Success: Using Data To Drive Innovation

Thu ● 4:30 ^PM

Location, Location, Location

Workshop Stage

Thu ● 9:00 ^AM

Optimize for Mobile Eyes

Thu ● 10:00 ^AM

The Mobile Imperative: What You Need To Know To Improve Your Mobile Ad Strategy

Thu ● 11:00 ^AM

Privacy + Transparency + Performance = Trust: The New Success Formula Post-GDPR

Thu ● 12:00 ^PM

Harnessing the Power of Creativity to Inspire a Better World

Thu ● 1:00 ^PM

Bridge the gap between TV and digital using Marketing Intelligence

Thu ● 2:00 ^PM

Ad Fatigue, Improving Viewer User Experience and Next Gen Video Advertising

Thu ● 3:00 ^PM

The Female Economy

Thu ● 4:00 ^PM

Crossing Screens and Breaking Boundaries.

Thu ● 5:00 ^PM

Winning the Heart of the New CMO

NewGen Stage

NewGen

Thu ● 9:20 ^AM

Customer Journey Mapping

Thu ● 12:20 ^PM

How I Get It Done

Thu ● 1:20 ^PM

Conversational Commerce: The Future Of Messaging

Thu ● 2:20 ^PM

Monetise Your Message

Thu ● 3:20 ^PM

Diversity of Thought: Brains

Thu ● 4:20 ^PM

Diversity of Thought: Culture

Thu ● 5:20 ^PM

Diveristy of Thought: Society

Networking Events

Connectors

Thu ● 8:00 ^AM

Hulu Thought Leadership Breakfast: Age Of The Empowered Consumer

Thu ● 4:30 ^PM

Disruptive Diversity, and How Inclusion Wins, featuring “Kinky Boots”

Thu ● 5:30 ^PM

AWNewYork Deloitte Digital Connects Networking Cocktails

Thu ● 7:00 ^PM

Founders Club Dinner presented by IBM Watson Marketing

Thu ● 7:30 ^PM

Wrap Party

SVA Theater

Perception vs. Reality

Thu ● 9:00 ^AM

Advertising Futures

Thu ● 10:00 ^AM

Perception vs Reality: The truth about Sci-fi

Thu ● 12:00 ^PM

Perception vs Reality: Voice Search is a One command wonder

Thu ● 2:00 ^PM

Perception vs Reality: So, you think you know your audience