Events: New York 2018 | Calendar / Advertising Week

8:00 ^AM

Connectors Samsung Ads Thought Leadership Breakfast: How Consumers are Really Watching TV

David Rubenstein Atrium @ Lincoln Center

Samsung Ads Leadership Breakfast: How Consumers Are Really Watching TV … What this Means for Marketers

Consumers are designing their own ideal media mixes as they seamlessly shift between cable TV, OTT, streaming video on their mobile devices, accessing social media and other types of content from their smart TVs, and more. While the industry may view the issue as “linear vs. OTT,” it’s not that simple.

Super & Platinum Delegates + By Invitation Only

Cathy Oh Head of Marketing and Analytics, Samsung Ads

Cara Lewis SVP, US Head of Investment, Carat Media

Garrett Winkler Media Director, Connected TV Lead, Modi

Michael Scott Head of Sales for the East Coast, Samsung Ads

Cathy Oh

Cara Lewis

8:00 ^AM

Connectors The Girls’ Lounge @ Advertising Week

Sugar Factory

The Girl’s Lounge, powered by The Female Quotient, is the largest communities of women in business who believe in the power of equality in the workplace. Collaborating and connecting on a global scale, they’re activating change within conferences, companies, and college campuses. Please join us in The Girls’ Lounge @ Advertising Week on October 1 and 2!

9:00 ^AM

Entertainers GenZ Gen Z: Decoding the Digital Generation

The Walt Disney Company Stage

Gen Z is more complex than an “it’s complicated” relationship status on Facebook. In this can’t-miss session,
you’ll hear all about debunked myths marketers operate under when it comes to catching some Zs. And you’ll discover the fine-grain habits, preferences, needs and challenges of Gen Zers from A-list expert, Alex Gallagher, CMO of UNiDAYS, the world’s leading Student Affinity Network. Whether you’re an agency, brand or CEO, you’ll leave this presentation with the tools and insights you need to craft the right Gen Z strategy to make a lasting impact with an audience who is already becoming more influential than millennials and wields $143 billion in spending power.

Alex Gallagher Chief Marketing Officer, UNiDAYS

Alex Gallagher

9:00 ^AM

Impact Makers Empowerment The Opportunity of Intersectionality in the Pursuit of Equity

Univision Stage

Intersectionality is both a lens for recognizing oppression in the world and a tool for eradicating it. It’s not a new concept, but it has emerged in recent mainstream conversations thanks to the impact of the Women’s March, March for Our Lives, TIME’S UP movement and other high-profile events.
Today, millennials are pushing the boundaries of movements to ensure the multiple dimensions of their identity are represented. In this session, women will discuss the importance of intersectionality in activism and the workplace as well as share successes and failures, all in the spirit of pushing real change for women, all women.

Susie Nam Chief Operating Officer, Droga5

Michelle Almeida Account Executive, Anomaly

Pratiksha Kamath Director, Universal McCann

Gloria Lin Coordinator, Diversity & Inclusion, 4A's

Nicole Narvaez Senior Art Director , Ogilvy

Susie Nam

Michelle Almeida

9:00 ^AM

100% Completion: Connect With Influencers & Communities At Scale

AWLearn Workshop Stage

You have probably heard various tips on how to get streamers to discover your product or content and enjoy it, as well as how to use Twitch to build interest. What are creators looking for from you? And what has Twitch created to ensure brands have the tools to reach creators and their viewers. Join Zohaib Ali, Head of Product for Ads, as he walks through how to build relationships with influencers as well as various features Twitch offers to help brands connect with creators and their communities.

This session will go into detail on what the tools are, how is brand safety being considered, and what can brands expect for the future.

Zohaib Ali Head of Ad Products, Twitch

Anthony Danzi SVP of Sales, Twitch

Zohaib Ali

Anthony Danzi

9:00 ^AM

Verticals Advertising Won’t Work Without Engagement

Foursquare Stage

An ad served to a disengaged person is a waste of time and inventory. Don't make that mistake. Instead, meet the new breed of publishers built to deliver winning outcomes for brands with the power of a highly engaged audience. Steve Bagdasarian, GM of Publishers Clearing House Media, moderates a panel of leading publishers to discuss how engagement guides their approach to content, user experience, and monetization from the ground up. The panel will offer brands insight into the emerging best practices for harnessing and measuring engaged audiences to cut down on waste and supercharge campaign performance.

Steve Bagdasarian General Manager, Publishers Clearing House

Lydia Daly SVP, Social Media and Branded Content Strategy, Viacom

Julia Engel Founder & CEO, Gal Meets Glam

Andrew Saunders Head of Global Brand Strategy, Tastemade

Geoff Schiller Chief Revenue Officer, PopSugar

Kevin Stetter COO, Gallery Media Group

Steve Bagdasarian

Lydia Daly

9:00 ^AM

Culture Summit The Future of Audio The State of Audio Listening & Advertising

Culture Stage

With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. To kick off The Power of Audio Summit at Advertising Week, NPR CMO Meg Goldthwaite sits down with Tom Webster (Edison Research) and Anna Bager (IAB) to discuss the latest developments in consumer behavior around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.

Meg Goldthwaite CMO, NPR

Anna Bager EVP of Industry Initiatives, IAB

Julia Chen Davidson Head of Partner Marketing, Google Home

Tom Webster SVP, Edison Research

Meg Goldthwaite

Anna Bager

9:00 ^AM

AdTech Adtech Track Introduction

IBM Watson Marketing Stage

Get ready for a full day of programming with the Adtech Track presented by Adobe.

Christine Beury Director of Global Campaign Marketing, Advertising Cloud, Adobe

Christine Beury

9:15 ^AM

Tech Stars AdTech Innovations in (Digital) Out-of-Home

IBM Watson Marketing Stage

From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.

Barry Frey CEO, DPAA

Greg Glenday CEO, Adspace

Ron Camhi Managing Partner Los Angeles Office and Chair, Advertising & Digital Media Industry Group, Michelman & Robinson

Molly Schultz VP, Group Partner, Digital Investment & Innovation , UM

Sean McCaffrey President & CEO, GSTV

Barry Frey

Greg Glenday

9:20 ^AM

NewGen Creating for the Greater Good: A Lesson In Collaboration

NewGen Stage

Advertising agencies. The people behind-the-scenes working to sell us things.

But what happens when these storytellers come together to fight for the greater good? What if we told you in the last year, these agencies have helped millions of people get the information they need to sign up for affordable healthcare? Or gave hundreds of students across the U.S. a voice and platform to speak out against issues like climate change, gun reform and equality?

Hear how creativity can come together to service the greater good.

Susan Canavari Chief Brand Officer, JP Morgan Chase

Gerry Graf Founder/Chief Creative Officer, Barton F. Graf

Henry Marshall Student, Harvard University

John Marshall Chief Strategy and Growth Officer, Lippincott

Susan Canavari

Gerry Graf

9:30 ^AM

Story Crafters Video & Content What Can You Really Say in Six Seconds...?

Twitter Stage

The fixation with six-second video is permeating the digital media ecosystem, leaving brand marketers, agencies, publishers and content creators alike vulnerable to the bandwagon of the industry’s newest shiny toy on the shelf. While overcoming users’ short attention spans is essential for marketers to succeed, is the six-second video the answer? Join leaders in video advertising to discuss this latest trend, share tips to deliver brand engagement, and uncover what drives real success.

Tanya Dua Senior Advertising Reporter, Business Insider

Rachel Bien SVP, Strategy, Blue 449 USA

Stacy Minero Head of Content Creation, Twitter

Adam Singolda Founder and CEO, Taboola

Kaitlin McGirl Creative Strategy Lead, Snap

Tanya Dua

Rachel Bien

9:30 ^AM

Ad Shapers Agency-Client Relationships Dynamic Duos

Realtor.com Stage

The agency and client relationship is one of the most critical ingredients to creating great work that drives business results.
We will hear from client and agency Dynamic Duos who will share “behind the scenes” secrets about what it really takes to build strong partnerships. What are their principles of leadership? How do they create high performing teams? How do they resolve conflict? How do they measure success? Join us to learn from stories of their personal triumphs...and failures!!

Alicia Tillman CMO, SAP

Andrea Sullivan Chief Client Officer, VaynerMedia

Fazir Ali VP, Head of Product and Customer Experience, TaxAct

Stephen Clements Chief Creative Officer, YMedia Labs

Carter Murray Worldwide CEO, FCB

Eric Reynolds Senior Vice President – Chief Marketing Officer, The Clorox Company

Alicia Tillman

Andrea Sullivan

9:30 ^AM

By The Numbers Trust & Transparency The New Rules of Data

Microsoft Stage

Privacy and transparency are the buzzwords of 2018 in the aftermath of GDPR. The standards within this sphere have been elevated and marketers must now adjust to adhere to these rules. How can you maintain ROI while respecting new legislations? This panel will explain the repercussions and outcomes to come.

Dana Hayes CEO, ShareThis

Glen Ames Chief Product Officer, Captify

Claudio Flores Thomas Associate VP , LEXIA Insights & Solutions

Thomas Pasquet CEO, USA, Ogury

Tracy YoungLincoln EVP, Data, Technology & Intelligence, Moxie & MRY

Dana Hayes

Glen Ames

9:40 ^AM

Culture Summit The Future of Audio Is Your Brand Ready for a Sonic Revolution?

Culture Stage

With the accelerated growth of smart speakers, voice activation, and podcasts, how will your brand engage an audience in this audio-first era? In this session, hear about audio technology innovation, and results from the latest data science studies that encourage a 1:1 connection and broader audio strategy. Gain best practices on how to connect with your audiences in this paradigm shift to audio. Learn different strategies of how the most impactful way to connect is to be heard, not seen in this evolving, multifaceted world.

Claire Fanning VP Ad Innovation Strategy, Pandora Media Inc.

Claire Fanning

9:50 ^AM

GenZ Discover Talk: Gen Z & The Future Of Marketing

The Walt Disney Company Stage

In one year, Gen Z will surpass Millennials, making up an estimated 32 percent of the global population. This seismic generational shift is already impacting the ways in which companies market to this new generation raised in the digital age. Gen Z expert Jonah Stillman, who served as a consultant to the NFL’s Minnesota Vikings last year to help them better understand and connect with this generation, brings his own perspective to the stage and will discuss some of the traits common among Gen Z that companies need to know to succeed in this new era.

Jonah Stillman Entrepreneur

Jonah Stillman

10:00 ^AM

Impact Makers Empowerment Imperfect, Vulnerable & Being Real: Leadership Redefined

Univision Stage

We’re living in the age of transparency which has seeped far beyond contract negotiations and open pricing, to boardrooms meetings and hallway conversations. The #MeToo movement and the responding “Time’s Up” campaign have no doubt made great strides in the field of gender parity, but are we also witnessing the emergence of a change in how leaders show up?

Rachel Feintzeig Reporter, Wall Street Journal

Bill Hoogterp Founder, CEO & Coach

Adrienne R. Lofton Global Brand Builder | Strategist | Creator (Former SVP, Global Brand Management Under Armour)

Sharon O’Sullivan Chief Revenue Officer, OZY Media

Sheri Roder EVP, Chief of WHY, Horizon Media

Rachel Feintzeig

Bill Hoogterp

10:00 ^AM

Entertainers GenZ That's Lit: Marketing to GenZ

The Walt Disney Company Stage

Gen-Z is the most outspoken generation – forcing brands and corporations to reassess their values and marketing initiatives. Storytelling takes on another form, shaping cultural narratives and enabling individuals to take a stance and join the dialect. This panel of experts will address how to speak to this audience, how to produce stories for them and attract them to your brand message.

Katie Deighton Senior Reporter ‑ Creative, The Drum

Dean Chandler SVP of Brand Partnerships, Vatsana Technologies

Jesus Chavez Chief Executive Officer, Vertical Networks

Liz McDonnell VP of Content, UNiDAYS

India Wooldridge SVP, Director, McCann Truth Central

Katie Deighton

Dean Chandler

10:00 ^AM

Verticals Democratizing Digital: How it’s a win for both SMBs and Digital

Foursquare Stage

Digital has never before been so accessible. More platform and vendor options are available and marketers are getting increasingly empowered with knowledge and guidance on how to make the most of their investments. The democratization of digital has broken down barriers for small businesses. And because sophisticated SMB marketers know digital is not only where their customers are but where their competition is, they are embracing it like never before.

Most companies are SMBs. In fact, 99% of companies in the US have fewer than 200 employees. Small businesses play a critical role in our economy. More than half of job creation is created by small businesses. When digital tools are more accessible and inexpensive for SMBs democratization serves as a larger mission of improving the world’s access to economic opportunity.

As small businesses aim to grow they are increasingly investing in digital. LinkedIn has conducted extensive research to discover the characteristics that might transform a SMB’s growth trajectory. LinkedIn’s research has had a deep influence on how it is reshaping its advertising platform to be more attractive to SMBs, specifically pivoting towards an empowered customer business model.

Heidi Andersen Head of LinkedIn’s Global Online Sales, LinkedIn

Jeremy Greenberg CEO, Flyte Fitness

Jill Griffin COO, Functional Nutrition Alliance & Business & Marketing Strategist, Jill Griffin Ventures, LLC

Matt Smith CMO, TripActions

Heidi Andersen

Jeremy Greenberg

10:00 ^AM

Driving Paid and Owned Media Convergence Through Watson Marketing

AWLearn Workshop Stage

Join this session to learn how IBM's full suite of offerings allow you to bring AdTech and MarTech together. In this session, you will learn about the components of technology stack that are required to deliver great experiences for your customers.

Sunil Nicholas SME Watson Marketing Sales, IBM

Sunil Nicholas

10:05 ^AM

AdTech Discover Talk: Brand Building: It’s Not a Skyscraper Anymore

IBM Watson Marketing Stage

Fundamentally, marketing hasn’t changed. We’re still trying to get consumers to pay attention, care about our brands and products, and buy from us. But the world around us has utterly transformed.Texts, posts, pins, snaps, stories, streams. Binge-watching on more channels than we can count. We have less of our consumers’ time, and that time is increasingly elusive. Still, they expect you to know them: what they like, what they have, what they want, how they shop, what they stand for. We’ll discuss a new path forward.

Jeff Fagel SVP, Head of Marketing, Epsilon and Conversant

Jeff Fagel

10:15 ^AM

Tech Stars AdTech Trust Your Customers: Channel KPIs Are Meaningless. Customer KPIs Are the Future.

IBM Watson Marketing Stage

When you have bad data—or don’t trust data—the result is often wasted ad spend. That’s why clients need greater visibility into measurement and accurate insight into campaign performance. Channel KPIs traditionally provided clients perspective to make their decisions, but that time has passed. Today, clients must focus on KPIs that align results to customer experience. This session will address how clients can use customer KPIs to obtain accurate measurement and attribution, and fuel future decisioning.

Rob Cosentino SVP Strategic Consulting, Epsilon and Conversant

Lauren Fisher Principal Analyst, eMarketer

Catrina Logan Boisson Marketing and Customer Experience SME, Watson Customer Engagement

Orchid Richardson Vice President and Managing Director, Data Center of Excellence, IAB

Lee Boykoff SVP, Digital , A+E Networks

Rob Cosentino

Lauren Fisher

10:15 ^AM

Culture Summit The Future of Audio How Major Digital Players Are Driving Podcasting to Scale

Culture Stage

Podcasts are more popular than ever before. How will the entry of major digital audio platforms like Google, Pandora and Spotify affect the way this medium continues to scale? Top platforms gather to discuss how the podcast distribution ecosystem is diversifying and what that means for the future of the medium.

Bryan Moffett COO, National Public Media

Erik Diehn CEO, Stitcher

Lizzie Widhelm SVP of Ad Innovation, Pandora

Bryan Moffett

Erik Diehn

10:20 ^AM

NewGen THE REBOUND: Recovering From Failure

NewGen Stage

It’s a fact of working life—sometimes the most thoughtful and organized feats don’t always go according to plan. When it comes to marketing campaigns with so many moving parts and the fickle world of social media, this can be especially true. How you emerge from missteps can massively influence future success and opportunity. This panel will have a frank discussion about attitudes around failure and how to pivot when you sense things are going awry, with practical advice for those at any stage of their career.

H.B. Duran Reporter, AList

Monica Halpert CMO, Sundance Institute

Vimla Gupta CMO, Equinox

Gene Foca CMO, Getty Images

Dara Treseder Chief Marketing Officer, GE Ventures

H.B. Duran

Monica Halpert

10:20 ^AM

Agency-Client Relationships Discover Talk: 6 Things Marketers Need to Know About Home Buyers ( Psst, it's all about Millennials)

Realtor.com Stage

Realtor.com has up to 65 MM unique users per month! Join us to learn everything you need to know about the housing economy, and targeting home buyers with your next campaign in under 10 minutes.

Anthony Perry Vice President of Media Sales, Move, Inc.

Anthony Perry

10:30 ^AM

Story Crafters Video & Content If Attention is the Currency for Advertising, What does it take to get More?

Twitter Stage

What are we really paying for with advertising budgets, if not for a brief moment of consumers' time?
A brief research highlight on the state of consumer attention followed by a panel discussion among senior executives from brand advertising, creative agency and publishing organizations for best practices in capturing and retaining consumer attention in an increasingly fragmented and noisy media environment.

Seraj Bharwani Chief Strategy Officer, AcuityAds

Robin Fitzgerald Chief Creative Officer, BBDO Atlanta

Anna Papadopoulos Vice President, Media and Sponsorships, Prudential

Dennis Yuscavitch Vice President, Product Marketing, Global, Outbrain

Seraj Bharwani

Robin Fitzgerald

10:30 ^AM

Ad Shapers Agency-Client Relationships Seth Godin: This Is Marketing

Realtor.com Stage

In this engaging talk and master class interaction, Seth will help you see that marketing is fundamentally different now, and we get a chance to market with people, not at them, that we can obsess about the smallest viable audience, and most of all, in his words, "we can do work that matters for people who care." Not to be missed...

Paul Bellantone President and CEO, Promotional Products Association International (PPAI)

Seth Godin Author, Entrepreneur and Marketer,

Paul Bellantone

Seth Godin

10:30 ^AM

By The Numbers Trust & Transparency Changes Ahead: Future-Proof your Enterprise

Microsoft Stage

Technology has caught up with our imaginations, creating data with every swipe, search and download. Our industry now faces a critical inflection point - either ensure all this new data is used ethically to enhance customer experiences and improve marketing capabilities, or risk a number of unfortunate outcomes. The only way to future-proof your data strategy and your organization is by operationalizing data ethics - deliberating between what you can technically do with data and what you should do with data.

Sheila Colclasure Chief Privacy Officer, LiveRamp

Brad Weltman VP of Public Policy, IAB

Sheila Colclasure

Brad Weltman

10:30 ^AM

Perception vs. Reality Perception vs Reality: The Truth about Rom Coms

Captify Speakeasy Stage

Coming soon.

Alex Guacci Director, Group Strategy - North America, Captify

Alex Guacci

10:30 ^AM

15x15: 2012

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Monique Nelson Chair, UWG

Monique Nelson

10:45 ^AM

Building a Brand in a Mobile-First World

Target Media Network Stage @ IMAX

The rules of brand marketing have changed. Traditional advertising formulas anchored around TV have declining ROI, while mobile screens are dominating consumers’ time. But how do you make your mark in this fragmented and ever-evolving landscape? Join Gigi Stone Woods, award-winning national TV host and news anchor as she leads a riveting conversation with the marketing moguls who are successfully harnessing the disruption to benefit their brands: Nick Drake, EVP Marketing & Experience, T-Mobile and Harry Kargman, Founder & CEO, Kargo.

Gigi Stone Woods News Anchor

Peter DeLuca SVP Brand Communications, T-Mobile

Harry Kargman Founder & CEO, Kargo

Adam Saper Managing Partner & CFO, Eataly

Pam Wasserstein CEO, New York Media

Gigi Stone Woods

Peter DeLuca

10:50 ^AM

Culture Summit The Future of Audio The Audio Revolution: Dare to Listen

Culture Stage

The audio revolution is having an impact across platforms, devices, and content and, as a result, audio is gaining more weight in marketing strategies. Marketers are now asking all the same questions that they did with digital in the early 2000s: How do I strategize for it? Who are the influencers? How to I track it? How to I measure it?

Join an in-depth conversation with select C-suite executives who are breaking the sound barrier.

Tracy Keim Vice President, Consumer Marketing & Brand, 23andMe

Gayle Troberman CMO, iHeartMedia

Tracy Keim

Gayle Troberman

11:00 ^AM

Entertainers GenZ Understanding The Journey Of Digital Fluency Across Generations

The Walt Disney Company Stage

There is no “one size fits all” when it comes to consumers being digitally savvy. What's their order of digital adoption? Which generations are more interactively driven? How do direct-to-consumer brands play a role in this process? Hulu’s Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Following, a panel of industry experts will discuss creating engaging products designed for the new direct brand economy

Mike Shields Advertising Editor, Business Insider

Ari Avishay Director, Entertainment Marketing, Lyft

Julie DeTraglia VP and Head Of Research, Hulu

Mike Shields

Ari Avishay

11:00 ^AM

Reinventing the Brief for the AI Era

AWLearn Workshop Stage

Airbnb. LinkedIn. Lyft. These are all great examples of multisided platforms that connect a buy side with a sell side. Despite disruption across the industry, the simple brief that connects buy- and sell-side stakeholders has escaped transformation. So how are marketers and agencies better connecting with publishers on a “smarter brief”? Come listen to industry executives discuss some of today’s cutting-edge tools and techniques that are helping both sides engage the right audiences and drive better business outcomes.

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

Maryam Banikarim Former CMO, Hyatt Hotels Corporation

Scott Hendrickson Senior Vice President of Sales, News Corp

Matt Tepper Chief Strategy Officer, Wunderman

Rachel Tipograph Founder & CEO, MikMak

Steven Wolfe Pereira

Maryam Banikarim

11:00 ^AM

Ad Shapers Storytelling Born on Mobile

Foursquare Stage

New technologies unique to the smartphone are changing the way brands tell stories. From vertical stories, to messaging, to AR and VR, this evolving technology is changing how brands connect and engage with today’s consumers. Join Nada Stirratt, Facebook’s VP Global Marketing Solutions, North America, as she sits down with top marketers to discuss this evolution of modern storytelling, and the new creative strategies they’re successfully deploying to drive impact and results with today’s mobile-first consumers.

Nada Stirratt VP Global Marketing Solutions, North America, Facebook

Kate Huyett Chief Marketing Officer, Bombas

Laura Joukovski Chief Media Officer, TechStyle

Nada Stirratt

Kate Huyett

11:00 ^AM

Impact Makers Empowerment Gender Equality Measurement - Watch #SeeHer Drive Kellogg’s Sales

Univision Stage

Women are influencers for both messages produced and the buying power they command. IRI, the ANA and Kellogg’s have teamed up for the #SeeHer initiative to provide sales measurement for TV campaigns and show the purchase impact and return on ad spend for CPG advertisers. IRI’s data assessment, together with gender equality measurement (GEM™) ad and program scores, measure the sales impact of higher GEM scores.

Jennifer Pelino SVP, Omni-Channel Media, IRI

Christie Crouch Director of Marketing - Special K, Kellogg Company

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Jennifer Pelino

Christie Crouch

11:00 ^AM

Perception vs. Reality Perception vs Reality: All clicks are created equally

Captify Speakeasy Stage

Brands are not considering the right metrics for their media campaigns, which is leading to decisions that are not optimizing spend to the full effect. How can we shift mindsets away from these traditional metrics toward more meaningful indications of engagement and getting a better picture of a campaign’s impact on purchase behavior and overall movement toward a brand’s business objectives?

Jeff Nicholson Chief Media Officer, VaynerMedia

Matt Prohaska CEO & Principal, Prohaska Consulting

Anand Siddiqui VP of Insights, Captify

Jeff Nicholson

Matt Prohaska

11:05 ^AM

AdTech Discover Talk: The Whitewalkers Are Upon Us – Driving Trust and Interoperability in RTB

IBM Watson Marketing Stage

As the programmatic ecosystem continues to consolidate smaller businesses need to stop bickering and cooperate or face extinction. Auction games in RTB need to end and a common ID needs to scale. These two changes can elevate programmatic to the next level. The only question is how do we get there?

Jon Mansell SVP, Marketplace Innovation, Magna Global

Jon Mansell

11:15 ^AM

Tech Stars AdTech Is Migration to the Trading Desk A No Brainer? The Pros and Cons…

IBM Watson Marketing Stage

In recent years, there has been a mass migration of media dollars to trading desks as advertising agencies expand their offering and brands bring media execution in-house. The move to trading desks is largely a cost-efficiency move on the part of brands who also seek greater volume and convenience. However, brands and advertisers are often times sacrificing performance, accuracy and overall advertising effectiveness with this move. And advertisers are now demanding improved control and transparency as they review and reset contracts and business models to achieve desired objectives. At the same time, agency trading desks still dominate programmatic, but many struggle with innovation and differentiation from other agencies. This has left the advertising industry with some critical unanswered questions about the long-term value of trading desks and how to best use them, which will be addressed in this panel.

Jay Webster SVP, Product and Engineering, Valassis Digital

Kyle Lebet Senior Customer Connections Manager, Coca-Cola

Lauren Fisher Principal Analyst, eMarketer

Michael Venables Executive Director, Hearts & Science

Shenan Reed President, Chief Client Officer, Publicis Groupe

Jay Webster

Kyle Lebet

11:20 ^AM

NewGen Inclusive Culture Optimizes Business and Life: How inclusivity drives real innovation

NewGen Stage

Learn about the transformative power of inclusive culture that can transcend the transactional and drive unprecedented innovation. From an industry award winning employee resource group initiative just started one year ago, to another Microsoft ERG that has been in place for 25 years- we’ll share how curiosity, inclusivity, and authenticity from the inside out, can optimize business and optimize life.

CP McBee Director, Sales, Microsoft

Cesar Ruiz Regional Vice President, Sales, Microsoft

CP McBee

Cesar Ruiz

11:20 ^AM

Agency-Client Relationships Discover Talk: From Shaq to Kardashians: The Evolution of Celebrity marketing

Realtor.com Stage

In this talk, we explore the evolution of celebrity power and business. Celebrities have always had value to marketers if properly used. We’ll discuss the evolution and power of the celebrity brand and how to maximize that power in today’s world.

Leonard Armato CEO, Siltanen & Partners

Leonard Armato

11:25 ^AM

Culture Summit The Future of Audio Audio Messaging & How to do it Right

Culture Stage

Inundated with a constant stream of media throughout the day, consumers are identifying with a more authentic message from brands and content that connects on an emotional level. Discover the strategies and execution that make audio advertising effective and the research behind them.

Gina Garrubbo President and CEO, National Public Media

Liz Anderson Sr. Manager Corporate Communications, Capital One

Patrick Givens VP, VaynerSmart, VaynerMedia

Brad Kelly Managing Director, Nielsen Audio

Pranav Yadav CEO, Neuro-Insight, US Inc.

Gina Garrubbo

Liz Anderson

11:30 ^AM

Story Crafters Video & Content Broadcasting to break through: brands in the driver's seat

Twitter Stage

Video consumption is on the rise and remains the most powerful way engage consumers. So it’s no surprise that brands are taking the reins in concepting, developing and distributing it themselves. What makes feed-first video that stands out in the crowd? By tapping into, or creating, cultural moments, and nurturing real time conversation, brands can make direct connections with audiences who want to see what’s happening AND increase relevance among consumers.

JP Maheu VP of US Client Services, Twitter

Spencer Gordon Sr. Director of Digital, Anheuser-Busch

Pam Park Media Manager, Toyota Motor North America

Kathleen Braine Senior Marketing Manager, Samsung

JP Maheu

Spencer Gordon

11:30 ^AM

Ad Shapers Agency-Client Relationships Celebrity Endorsements

Realtor.com Stage

Artist & Brand Management is a connector between celebrity talent and brands at the highest levels. The panel will share the value of authenticity between celebrity talent and the brands they work with and what goes on behind the scenes in a Commercial Agency. Adrian Grenier and his agent, Lori Sale, partner and Co-Founder of Artist and Brand Management will share their personal stories of how they got to where they are today. They will explore the reasons behind why partnering your business with celebrity talent can be extremely beneficial for your company

Adrian Grenier Actor, Filmmaker, Entrepreneur and Philanthropist

Lori Sale Partner and Co-Founder, Artist and Brand Management

Andrew Strickman Head of Brand, Chief Creative, Realtor.com

Adrian Grenier

Lori Sale

11:30 ^AM

By The Numbers The Trust Series Trust & Transparency Upgrading the Ad Experience: How Quality Standards Are Raising the Bar in Digital

Microsoft Stage

Uniform, clear and reliable quality standards have emerged in digital advertising to guide every player in identifying partners worthy of investment and trust. This panel session will discuss the industry-wide standards taking shape today and their initial impact, other quality initiatives on the horizon, and how brands and publishers can lean on these standards to choose quality.

Jason Fairchild Chief Revenue Officer, OpenX

Jana Meron VP Programmatic & Data Strategy, Business Insider

Mike Zaneis President and CEO, Trustworthy Accountability Group

Sara Fischer Reporter, Axios

Erica Schmidt Global CEO, Cadreon

Jason Fairchild

Jana Meron

11:50 ^AM

GenZ Discover Talk: The Aestheticization of Nostalgia in Memetic Culture

The Walt Disney Company Stage

Kermit. Arthur. Spongebob. We think in GIF keywords. We react in images. We gather round the group chat to soothe ourselves with memes. And we bring these familiar faces from our childhood, ascribing to them a new set of values, characteristics, and meaning. In this session, we'll dig into how and why we aestheticize nostalgia through the memes we share. Learn how to read memes as the playbook for insights into your target audience.

Valerie De La Rosa Vice President, Innovation, Trend Innovation Lab

Valerie De La Rosa

12:00 ^PM

Impact Makers Empowerment Making the Case for Infusing Diversity in Design

Univision Stage

Brands have a responsibility to be inclusive in not only their marketing but also in their design elements. We all know it’s much easier to target a general demographic with a broader reach, but successful brands design for today’s consumer and are mindful of diversity and inclusion. They recognize that the modern definition of diversity and inclusion means much more than just race or gender; it encompasses age, sexual orientation, mothers, those with disabilities, and so much

I-Hsien Sherwood Associate Creativity Editor, Ad Age

William Brown Master Designer for Innovation and Product Development, Hallmark Cards Inc.

Wesley Crosby Principal – Interior Design Director, POPULOUS

Suba Nadarajah Director of Design, VML

I-Hsien Sherwood

William Brown

12:00 ^PM

Entertainers GenZ Memeology 101: The New Language of Cultural Ideas

The Walt Disney Company Stage

What are memes – and what do they reflect about culture, in terms of how we communicate and co-create? In this session, learn the rules of the road from the meme masters at Reddit and creativity experts at Grey. Learn how brands must be increasingly flexible and take cues from the meme space to inform content beyond their original marketing plans. Get inspired by a meme culture predicated on transparency and authenticity to advance your brands.

Joe Federer Brand Strategy, Reddit

Kenny Gold Director, Social Media, Grey

Katherine O'Brien Creative Director, Grey

Joe Federer

Kenny Gold

12:00 ^PM

Life on the Sell-Side: How Publishers are Tackling the Media Quality Challenge

AWLearn Workshop Stage

Advertisers are demanding greater media quality. They want inventory that’s viewable, fraud-free, and brand-safe. Learn how publishers are tackling media quality challenges from the supply side to ensure that their advertisers get the safest and highest quality inventory. We’ll use fresh data from our latest media quality report to contextualize the conversation and explore how publishers can play a key role in addressing industry-wide media quality challenges.

Maria Pousa Chief Marketing Officer, Integral Ad Science

George Castrissiades Vice President, Media Operations, VICE

Maria Pousa

George Castrissiades

12:00 ^PM

CEO Connectors

Target Media Network Stage @ IMAX

Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. The group will dive in to how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis.

Kirk McDonald Chief Marketing Officer, Xandr

Bobbi Brown Founder, Bobbi Brown Cosmetics

Kate MacNevin Global President, MRM//McCann

Kirk McDonald

Bobbi Brown

12:00 ^PM

Culture Summit The Future of Audio Driving The Future of Voice Activation

Culture Stage

The arrival of smart speakers created a radical shift in the way we utilize technology, dramatically influencing listening habits among consumers and music fans. Now that voice activation is here to stay, it’s critical for marketers to elevate the way they engage consumers, and pioneer meaningful ways to be heard. Join industry experts as we explore the future of consumer engagement through this rapidly growing technology.

Barak Moffitt EVP Content Strategy and Operations, Universal Music Group

Elliot Breece Product Manager at YouTube, Google

Jason Jercinovic Global Head of Innovation, Havas

Stephanie Schultz VP and Head of Emerging Strategic Partnerships, American Express

Barak Moffitt

Elliot Breece

12:00 ^PM

Machine Learning: How it Can be Used to Make Human Creativity Better

Foursquare Stage

The average view duration for an in-feed social video ad is less than 3 seconds. Every moment matters so the stakes are high for every frame. How do you know which frames are working and which are not? In this jargon-free presentation, you will learn from leaders at Amazon, IHG and VidMob how machine learning can supercharge your creative intelligence and help you make video ads that deliver the results you care most about. You will learn what all the fuss is about around AI and what it can do for your brand… right now.

Alex Collmer Founder/CEO, VidMob

Dmitri Tchikatilov Head of Worldwide Business Development for Advertising, Amazon Web Services

Michael Menis Senior Vice President, Global Marketing Services , IHG

Alex Collmer

Dmitri Tchikatilov

12:15 ^PM

Tech Stars AdTech Unlocking the Potential of Programmatic Video

IBM Watson Marketing Stage

As consumers seek greater interaction and engagement with content, video has proven an invaluable strategic component for both publishers and marketers. While programmatic is estimated to account for 85% of US digital ad spend by next year, questions about quality, brand safety and technological capabilities remain strong for programmatic video. Learn how players across the digital supply chain are accessing the full potential of programmatic video by unlocking new revenue streams and employing innovative strategies.

Jeffrey Hirsch CMO & Head of Publisher Development, US, PubMatic

Evan Krauss SVP of Global Sales, Ranker

Jenn Chen CRO, Connatix

Jeffrey Hirsch

Evan Krauss

12:20 ^PM

Exposing Continued Biases in AI Systems and Exploring Paths to Inclusion

NewGen Stage

This panel will explore both negative and positive impacts of Artificial Intelligence as it relates to D&I. In a time where there’s emphasis on Inclusion, as well as advances in AI, the opportunity (or downfall) lies in this convergence. It is up to us to co-create an optimistic future vs. perpetuating the biases that already exist in our systems. Our panelists will discuss while the unintended consequences of machine learning is amplifying bias, there’s opportunity to make extraordinary gains in D&I.

Kendra Clarke VP of Data Science and Product Development, sparks and honey

Amirah Cisse Culture Strategist, sparks and honey

Charlton McIlwain Associate Professor of Media, Culture, and Communication, NYU

Joseph Oh President & CEO, FCB West

John Rich VP, FutureX Labs , Moxie

Pavani Yalla Creative Director, Second Story, SapientRazorfish

Kendra Clarke

Amirah Cisse

12:30 ^PM

Story Crafters Video & Content VIDEO: Omnichannel Strategy in a Fragmented World

Twitter Stage

From six-second vertical to pre-roll, from live to docu-social, video is not just growing, its evolving. Video has become the center of digital experiences for consumers. As viewers readily move between screens and platforms, how does a marketer become a meaningful part of that journey – not just another voice among the noise? This panel will explore how marketers can build video ad strategies that start with a user-centric approach and how to work with vendors across the video supply chain to measure their true impact?

Mike Bevans VP of Global Solutions and Marketing, Xaxis

James McNamara SVP, Client Strategy,, Nielsen

Kathleen Comer VP, Client Services, The Trade Desk

Stephanie Lackey Associate Media Director, MediaCom

Seth Walters VP, Demand, Roku

Mike Bevans

James McNamara

12:30 ^PM

By The Numbers Trust & Transparency Getting Personal: Balancing Data, Trust and Innovation

Microsoft Stage

In the age of the connected consumer, delivering personalized messages has become essential to creating brand moments that resonate. From the momentum of addressable TV to the evolution of digital advertising, the shift to the personal has put a spotlight on data—and the foundational role of trust and transparency. Join Nielsen’s Megan Clarken and Peter Bradbury, along with other leading industry voices, for a discussion on navigating the way forward and balancing transparency and innovation in data-driven advertising.

Peter Bradbury EVP, National Media Client Services, Nielsen

Megan Clarken President, Watch , Nielsen

Jed Dederick VP Business Development, The Trade Desk

Michele Donati SVP & Managing Director, WHERE Group, Horizon Media

Brad Smallwood VP, Marketing Science, Facebook

Thomas Ziangas Senior Vice President of Research & Insights, AMC Networks Inc.

Peter Bradbury

Megan Clarken

12:30 ^PM

Ad Shapers Agency-Client Relationships How Vandalism Will Save Advertising

Realtor.com Stage

For over 30 years, Jeff Goodby has headed up one of the most widely versatile creative shops around. He somehow traces his success back to vandalism in his childhood. See how, and find out why he believes the future of advertising depends upon a sense of fun, a heritage of treehouses, and why being naughty will be a critical part of your so-called career.

Jeff Goodby Co-Chairman & Partner, Goodby, Silverstein & Partners

Jeff Goodby

1:00 ^PM

Impact Makers Empowerment Tech Not Tiaras: How Our Industry is Building Tomorrow’s STEM Workforce (And how you can help)

Univision Stage

When we asked Gen Z girls about their associations with STEM-related jobs, they said they weren’t cool, diverse, or smart…and just “not for them.” So how do we break stereotypes and fix our gender-imbalanced pipeline? Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. Come learn how you can help play a role.

Michelle Hillman Chief Campaign Development Officer, The Ad Council

Linda Boff CMO, GE

Kathleen Hall Corporate VP, Brand, Advertising and Research, Microsoft

Sean Bryan Co-Chief Creative Officer, McCann New York

Ann Rubin VP, Corporate Marketing, IBM

Michelle Hillman

Linda Boff

1:00 ^PM

The Big Shift: Planning for Incremental Reach with CTV and OTT for Brands

AWLearn Workshop Stage

Step behind the curtain of programmatic supply-side planning for connected TV and OTT and learn how to plan for unique reach in a fragmented cross-screen streaming world. As budgets are divided across multiple executions, how can media buyers and planners ensure that they will get the most bang for their buck when it comes to video? Join SpotX, Coca-Cola, Universal McCann, and The Trade Desk to learn how to collaborate with the key players in the planning process to achieve maximum results.

Cassidy Diamond VP, Brand Partnerships, SpotX

Chris Hawk Connections Investment Performance, Coca-Cola North America

Bennett Crumbling TV Strategy & BD Lead, The Trade Desk

Alex Andreyev VP, Partner, Programmatic, UM Worldwide

Cassidy Diamond

Chris Hawk

1:00 ^PM

Culture Summit Commerce Marketing Summit eBay Commerce Marketing Summit

Culture Stage

Where, when and how we shop has changed and - as a result - marketers must adapt to the new reality of commerce. Join us as we host a half-day of learning, discussion, and expert guidance on how to leverage commerce marketing to win in an ever-changing retail landscape.

1:00 PM OPENING REMARKS

Bridget Davies VP of Advertising, eBay North America, eBay

1:05 PM WHERE CONTENT MEETS COMMERCE
This panel discussion will dissect challenges in making the transformation to deliver a fully contextualized, multi-channel customer experience, that delivers consistent, relevant and engaging content to drive purchases.

Bridget Davies VP of Advertising, eBay North America, eBay

Frank Weil Chief Customer Officer, KWI

Jacinthe Vannier-Moreau Marketplaces Manager, Dyson

1:40 PM GETTING PERSONAL: A CUSTOMER EXPERIENCE
Discover the keys to personalization of the shopper journey. How can we use better data to provide greater experience?

Mark Boyd Co-Founder, Gravity Road

Sam Crosby Product Manager, eBay

Lauren D. Williams Vertical Marketing Director, Pandora

2:10 PM KEY TRENDS SHAPING THE FUTURE OF ECOMMERCE
Hear from brands and retailers mastering the 2018 trends who will uncover insights into what’s next for ecommerce marketing.

Bridget Davies VP of Advertising, eBay North America, eBay

Catherine Davis CMCO, Feeding America

Dave Meeker Chief Innovation Officer, Isobar

Yory Wurmser Principal Analyst, eMarketer

2:55 PM CLOSING REMARKS

Bridget Davies VP of Advertising, eBay North America, eBay

Bridget Davies

1:00 ^PM

Verticals Wired Disruptors

Foursquare Stage

This panel of disruptors will address how organizations stay ahead of rapid evolution and putting an end to the old age strategies.

Maya Draisin VP, Marketing, Wired

Julie Fleischer VP Product Marketing - Marketing Solutions, Neustar

Jeremy Hlavacek Head of Revenue, IBM Watson Advertising

Marinn Jackson Head of Premium Sales Strategy, Oath

Dawn Winchester Chief Digital Officer, Publicis North America

Maya Draisin

Julie Fleischer

1:00 ^PM

GenZ ESPN’s College Football: Where Big Games, Storytelling and Brands Thrive All Season

The Walt Disney Company Stage

College Football is a perfect example of why live events and storytelling are so important to fans and brands. Join us as top ESPN personalities Tom Rinaldi and Laura Rutledge host a lively discussion about the drama, storylines and surprises this season (and maybe a few predictions). You’ll also hear from Samsung’s Andrea Grasty providing a leading marketer’s perspective while Rob Temple gives an inside look on the partnership playbook.

Andrea Grasty Senior Manager, Media, Samsung

Laura Rutledge Reporter , ESPN & SEC Network

Tom Rinaldi Correspondent, ESPN

Rob Temple Senior Vice President, Sports Marketing, ESPN

Andrea Grasty

Laura Rutledge

1:00 ^PM

15x15: 2013

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Nick Brien CEO, America, Dentsu Aegis Network

Nick Brien

1:05 ^PM

AdTech Discover Talk: A New Context for Omnichannel Marketing

IBM Watson Marketing Stage

This session will explore how out-of-home is poised to finally join the omnichannel universe, creating new opportunities for brands to reach audiences across various screen types and sizes.

Dave Etherington Chief Strategy Officer, Place Exchange

Dave Etherington

1:15 ^PM

Tech Stars AdTech Mobile In-App Advertising: A Whole New World

IBM Watson Marketing Stage

Trying to reach Millennials and young Gen X-ers through television advertising? Good luck with that. Nearly half of all consumers age 22-45 can't be reached via traditional TV advertising. For them, mobile isn't just another screen, it's THE screen. And on mobile, it's all about apps. It's really a whole new world.

Anne Frisbie SVP of Global Programmatic & North America, InMobi

Rebecca Zulch Senior Manager, Integrated Investment – Programmatic, Universal McCann NYC

Anne Frisbie

Rebecca Zulch

1:15 ^PM

The Crowd Sings Back: The Best Ideas Shaping Culture Are Shaped by Culture

Target Media Network Stage @ IMAX

Technology has democratized creativity. We all use new creative tools to produce and post content that expresses and shapes our cultures. For brands to survive, they need to adapt their creativity to recognize that audiences make, shape and curate content at their discretion, not the brand’s direction. This panel will answer why it’s imperative for brands to react to this new era by credibly contributing to these conversations, and how the best ideas that are now shaping culture are themselves being shaped by culture.

Mark D'Arcy Chief Creative Officer, Facebook

Colleen DeCourcy President, Wieden+Kennedy

David Droga Founder & Creative Chairman, Droga5

Craig Brommers Chief Marketing Officer, GAP

Mark D'Arcy

Colleen DeCourcy

1:20 ^PM

NewGen How to Stop Time: Design Principles for Immersive Storytelling

NewGen Stage

Overwhelmed by endless streams of passive content, sophisticated audiences are demanding deeper, more powerful experiences. Innovative technologies enable and inspire new forms of stories, but immersion is not a property of technology it is a result of a great experience. Michael Monello, one of the original creators of The Blair Witch Project and Founder of Campfire shares secrets from over 15 years on the frontline of emerging technology and storytelling.

Mike Monello Co-Founder; CCO, Campfire at Mill+

Mike Monello

1:30 ^PM

Story Crafters Video & Content How Leading CPG Brands Are Pushing the Boundaries of Digital Video

Twitter Stage

Consumers are very different in their wants, needs and tastes, but the constraints of traditional TV advertising have often required marketers to attempt to make one ad relevant to the masses. When it comes to video marketing strategy in this current age, companies and consumers alike can benefit from dynamic, personalized messages delivered to very specific audience segments, as well as embracing opportunities for connected TV (CTV) video.

Beth-Ann Eason President, Innovid

Ron Amram Manager Global Marketing - Media Global Commerce, Heineken

Nadine Karp McHugh SVP, Omni Media, L’Oréal USA

Lisa Mathison Sr. Director of Media, Conagra Brands

Beth-Ann Eason

Ron Amram

1:30 ^PM

Ad Shapers Agency-Client Relationships The Fuel for Successful Business Relationships: Feelings

Realtor.com Stage

There are many dazzling tech tools at B2B marketers’ disposal, but success is less about these vehicles and more about the message that’s delivered.

While there are many rational elements involved in a business relationship, feelings ultimately drive B2B decisions.

To better understand what feelings, at what moments, create success, the Financial Times and leading global B2B creative agency gyro polled hundreds of global FT readers.

John Harmeling CMO, Grant Thornton

Christoph Becker CEO & CCO, GYRO

Laura Milsted Global Advertising Director, B2B and Insight, Financial Times

Michel Tuan Pham Professor of Marketing, Columbia University Business School

Susan Borst VP, Mobile, Interactive Advertising Bureau

John Harmeling

Christoph Becker

1:30 ^PM

By The Numbers Trust & Transparency Programmatic's TRUST Factor

Microsoft Stage

An insider’s view on how 35 premium publishers are taking the reigns in restoring trust, transparency and safety to programmatic advertising

David Kohl President & CEO, TrustX

Matt Barnes Sr. Director, Platform Programmatic Sales & Strategy, ESPN

Nicole Lesko VP Digital Ad Product & Ops, Meredith Corporation

Mackenzie Smith Sr. Director, Product Strategy, IPONWEB

Sharmilan Rayer VP, Audience and Programmatic Platforms, NBCUniversal

David Kohl

Matt Barnes

2:00 ^PM

Impact Makers Empowerment Transforming Miss America

Univision Stage

See the view from backstage.

Meredith Kopit Levien EVP, Chief Operating Officer, The New York Times

Nia Franklin Miss America 2019

Regina Hopper CEO, Miss America Organization

Leslie Sims Chief Creative Officer , Y&R New York

Meredith Kopit Levien

Nia Franklin

2:00 ^PM

Data Impact Summit The Data Impact Summit

AWLearn Workshop Stage

We now have the technology to create such vast stores of data. The biggest challenge is how businesses will use it in an efficient, customer centric way that drives the right business outcomes. This summit will join together programmers, distributors, marketers and data companies to discuss how they are tapping into data to transform their approach to targeting, measurement and management of effective advertising campaigns.

2:00 PM SUMMIT WELCOME

David Kline EVP, Charter & President, Spectrum Reach

Ben Tatta Co-Founder and President, 605

2:00 PM PROGRAMMING PROMOTERS
The proliferation of great content on television has made the competition for viewers and finding the right audience for shows exceptionally important. And, with programming decisions becoming even more complicated as networks compete for advertising dollars, the stakes have never been higher. How can new types of data help programmers make informed decisions? How do they measure success? What can they do to help position their programming with viewers and advertisers alike? And as TV consumption shifts across screen, how can big-data help inform their approach?

This discussion with network executives will focus on leveraging data to strengthen programming, informing their marketing and promotion and driving ad sales efforts.

Justin Lebbon Publisher of Videonet and Director, Future TV Advertising Forum and the Connected TV World Summit

Larry Allen Vice President of Ad Innovation and Programmatic Solutions, Turner Ad Sales

Deena Beach Vice President, Marketing Strategy, Freeform

David Ernst Vice President, Advanced Television & Data Analytics, A&E Television

Steve Silvestri VP, Advanced Advertising, Discovery Communications

Julian Zilberbrand EVP of Audience Science, Viacom

2:45 PM THE MARKETERS ROUNDTABLE
Gone are the days when marketing plans were solely based on gut feelings or intuition. Data-driven marketing has become table stakes and in integral aspect of the planning process, from identifying customer segments to campaign measurement and attribution. Agency and brand marketers will join 605’s Ben Tatta for a discussion on best practices for leveraging data to optimize media planning.

Ben Tatta Co-Founder and President, 605

Damian Garbaccio Executive Vice President, Nielsen

Deborah Hyun Head Of Cross-Channel Media, Uber

Matt Seiler President, Brand Solutions, Dentsu Aegis Network

3:25 PM THE STATE OF TELEVISION ADVERTISING
Consumer habits are shifting to embrace viewing content across multiple platforms, but television advertising is still the most powerful marketing channel to reach and engage people. Advertisers and brands have accepted that they need to adapt and find new ways to increase audience engagement and better pinpoint sales attribution. 605’s Kristin Dolan and Charter’s David Kline will discuss the state of television advertising and what is necessary to enable better television measurement.

Kristin Dolan Founder & Chief Executive Officer, 605

David Kline EVP, Charter & President, Spectrum Reach

David Kline

Ben Tatta

2:00 ^PM

Verticals Is AI Having An Identity Crisis?

Foursquare Stage

Artificial Intelligence has been a buzzword in the industry for some time now. There is endless potential behind AI, but the opportunities at hand seem to be limited. Within the industry and ecosystem there is sketpeticism of how this technology truly works. This panel of experts get real about the current state of AI, its offerings and what the future looks like.

Vince Lynch CEO, IV.AI

Stephanie Anderson CMO & Strategy Officer, AI Media Group

Matthew Groner SVP Product Management and Business Intelligence, AdTheorent

Evan Simeone SVP, Product Management, PubMatic

Rob Wilk Vice President, Head of North America Search Sales, Microsoft

Vince Lynch

Stephanie Anderson

2:00 ^PM

Perception vs. Reality Perception vs Reality: GDPR is not my problem

Captify Speakeasy Stage

The lead up to the GDPR deadline caused a lot of last-minute craziness for many publishers and advertisers. For a longtime, the perception was that US businesses would not be impacted by the new regulation, but it quickly became apparent that reality tells a different story. So where are we now as an industry, several months past May 25, and what do advertisers, publishers and consumers need to know to prepare for the pending legislation from California and other states that are sure to follow?

Glen Ames Chief Product Officer, Captify

Matt Prohaska CEO & Principal, Prohaska Consulting

2:15 ^PM

Tech Stars AdTech Future of TV Advertising

IBM Watson Marketing Stage

Driven by advertiser demand for greater accountability and precision, the TV industry's march towards automation is intensifying. Without it, viewers will continue to migrate away from traditional television in favor of mediums that can deliver advertising with relevant messaging and intelligent frequency. Join us as we discuss how the possibilities of advanced TV, efficiency of automation, and power of data is enabling a modern and bright future for TV advertising.

Todd Gordon Director, Adobe Advertising Cloud TV, Adobe

David Cohen President, North America, Magna

Peter Naylor SVP & Head of Advertising Sales, Hulu

Martin Blich Managing Partner, Director of Implementation, MediaCom

Jeanine Poggi Media Reporter, Advertising Age

Todd Gordon

David Cohen

2:15 ^PM

15x15: 2018

Target Media Network Stage @ IMAX

In celebration of AW’s 15th year and the incredible growth and changes the industry has gone through along the way, 15 selected true thought leaders will take the stage for 15 minutes each. Hear them look back at the moments that shifted the core of our business, and share their perspective on where we’re headed.

Matt Scheckner Global CEO, Stillwell Partners & Advertising Week

Nicolle Pangis CEO, Ampersand

Matt Scheckner

Nicolle Pangis

2:20 ^PM

NewGen NextGen: Conversation With Series

NewGen Stage

Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.

Jonathan Kriner Director, Marketing, TVision Insights

Prabha Cheemalapati VP, Marketing, Danone, NA

Jonathan Kriner

Prabha Cheemalapati

2:30 ^PM

Story Crafters The Trust Series Video & Content Paddling Upstream: Charting the Course to Success in Automating CTV Ads

Twitter Stage

While the automation of advertising via OTT and CTV may still be in the early stages, these viewing channels hold the potential to revolutionize the way the ad industry thinks about TV ad budgets. Consumers’ growing preference for flexible viewing has led to a significant move away from traditional TV programming, and will ultimately result in a massive shift in how brands think about spending their ad dollars. This panel will discuss the current state of CTV and what's to come in the next 12 months.

Bill Simmons CTO and Co-Founder, DataXu

Jodie McAfee SVP, Inscape at Vizio

Jason White Senior Vice President & GM of Global Programmatic Revenue & Partnerships, CBS Interactive

Rae Paoletta Senior Editor, TV and Video, AdExchanger

Roy Firestone Head of VIdeo, OpenX

Bill Simmons

Jodie McAfee

2:30 ^PM

By The Numbers Trust & Transparency Two Aspects of Data Integrity: Accuracy and Ethics

Microsoft Stage

On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.

Scott McDonald, Ph.D. President & CEO, ARF

Pete Doe CRO, clypd

Abhilasha (Abby) Mehta, Ph.D. Senior Vice President, Marketing Insights & Media Analytics Executive, Bank of America

Michael Schoen VP, Marketing Services, Neustar, Inc.

John Stewart VP of Measurement, Survata

Scott McDonald, Ph.D.

Pete Doe

2:30 ^PM

Ad Shapers Agency-Client Relationships Same Planet, Different Worlds

Realtor.com Stage

It’s no secret that brands need to play in culture to remain relevant and connect with consumers. But in today’s world, politics, political movements and tribal passions have become embedded within the culture, it’s a part of consumers’ lives – infiltrating all aspects of media. Increasingly, brands won’t win by avoiding “dreaded” political topics as they have in the past. In an age of institutional distrust, brands must stand for something.

Lindsay Stein U.S. Editor, Campaign

Luke Atkinson VP, Smirnoff Global Content & Communications | Director of Brand Purpose, Diageo, Diageo

Angela Steele Chief Strategy Officer, Carat US

Rob Walker Global Director, Creative Solutions, Spotify

Lindsay Stein

Luke Atkinson

2:30 ^PM

Refinery29 UnStyled LIVE Podcast Recording with Bethenny Frankel, Entrepreneur, Philanthropist and Author

Target Media Network Stage @ IMAX

UnStyled is a weekly podcast hosted by Refinery29's Global Editor-in-Chief & Co-founder, Christene Barberich, that explores the funny, inspiring, sometimes heartbreaking tales of life, work, and love—as told through the things that we wear. Join Christene for a live podcast recording with entrepreneur, philanthropist and author, Bethenny Frankel as they discuss what it takes to be a real-life disruptor; achieve power through purpose; and redefine success on YOUR terms by breaking barriers in business and in life. Currently in its third season, UnStyled is sponsored by Aerie. Note: this session will be filmed by Bravo for a future episode of "The Real Housewives of New York City."

Bethenny Frankel Entrepreneur, Philanthropist and Author

Christene Barberich Editor-in-Chief & Co-founder, Refinery29

Bethenny Frankel

Christene Barberich

2:50 ^PM

Empowerment Discover Talk: Is there life after NYC?

Univision Stage

If you had asked Laura Fegley that question three years ago, the answer would’ve been a hard “no” (with an eye roll). A 20-year veteran of New York and agencies like BBH, JWT and Cliff Freeman, her entire career and adult life had been based on the idea that the center of the universe was on the coasts. But a job offer in Minneapolis that she couldn’t say no to challenged all that. Laura will report back after two years away from New York: what’s better, what’s different and how moving away from the coasts might be the boldest thing you can do.

Laura Fegley Executive Creative Director, Colle McVoy

Laura Fegley

3:00 ^PM

Entertainers GenZ Transforming Workplace Culture for the "Now" Generation

The Walt Disney Company Stage

Gen Z is Setting New Demands for the Future of Work. It’s Time We Listen. As each have built brands with millennials and Gen Z’s at the forefront, hear from Rebecca Minkoff, Anna Blue (Girl Up), Dee Poku (WIE Network) and Jennifer DaSilva (Berlin Cameron) discuss and examine the best ways to inspire tomorrow’s leaders to push the envelopes of business and innovation, fundamentally uprooting the current workplace demands from millennials and Gen Zs in the process.

Jennifer DaSilva President, Berlin Cameron

Anna Blue Co-Executive Director, Girl Up

Rebecca Minkoff Designer , Rebecca Minkoff

Dee Poku Founder, The Other Festival

Jennifer DaSilva

Anna Blue

3:00 ^PM

Verticals Automation 2020

Foursquare Stage

Despite the complexity of the digital supply chain, automation continues to influence process of buying and selling. As this process evolves, quality data, brand safety and delivering on the user experience are essential to keep top of mind. What does this look like in a year’s time? And how can businesses small and large benefit and optimize growth through automation?

Lydia Belanger Associate Editor, Entrepreneur.com

Mike Bevans VP of Global Solutions and Marketing, Xaxis

Chris Guenther SVP, Global Head of Programmatic, News Corp

Jackie Lamping VP, Marketing, Sojern

Geoff McQueen CEO & Co-Founder, Accelo

Lydia Belanger

3:00 ^PM

Impact Makers Empowerment Who Run The World?

Univision Stage

Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.

Kathleen Diamantakis Managing Dir, Strategy T Brand, The New York Times

Susan Credle Global Chief Creative Officer, FCB

Martha Debayle Media Personality, President, MMK GROUP

Jia Hyun VP, Americas Enterprise, Marketing Solutions, LinkedIn

Jo Lambert VP and GM, Finance and Tech, Oath

Monique Nelson Chair & CEO, UWG

Kathleen Diamantakis

Susan Credle

3:05 ^PM

AdTech Discover Talk: Cross-channel Optimization: Bringing the Online...Offline

IBM Watson Marketing Stage

Attribution is more than just a post-campaign report on “how we did.” In this eye-opening and futuristic talk, Clear Channel Outdoor’s Jeremy Flynn will reveal how the Outdoor renaissance is opening new pathways for leading brands to sync their online audiences with offline behaviors, helping advertisers tailor their messaging among new and existing customers and further delivering on consumer desires.

Jeremy Flynn Vice President, Data Products and Strategy, Clear Channel Outdoor

Jeremy Flynn

3:15 ^PM

Tech Stars AdTech How Uber Disrupted the Traditional Media Buying Model

IBM Watson Marketing Stage

Transitioning from an agency-led media buying model to taking partial or full control of campaigns can be daunting. However, it is not an all or nothing scenario when brands, agencies and tech partners move outside the traditional media-buying model. Uber has successfully taken programmatic in-house while also investing in technology, data talent, and an agency relationship. Come hear how Uber achieved innovative measurement around incrementality and explore the different operating models for brands to in-house technology.

Anna Grodecka-Grad SVP, Global Head of Professional Services, MediaMath

Bennett Rosenblatt Programmatic Display Lead, Uber

Anna Grodecka-Grad

Bennett Rosenblatt

3:15 ^PM

Culture Summit Discover: China

Culture Stage

China has coined its own phrase: Startups by most, innovation by all. Come and see for yourself, in this half-day immersion program showcasing the opportunities, startups, innovative thinking on an extraordinary scale.

3:15 PM CHINA CONVERSATION
Global marketing guru, investor and author Bonin Bough sets the stage on Discover:China talking entrepreneurship, messaging and doing business in China.

Bonin Bough Chief Growth Officer, Bonin Ventures

Jack Hershman Editor, AW360 UK, Advertising Week

3:30 PM THE OPPORTUNITY: CHINA
Steven Chang discuss the China opportunity for brands and marketers.

Steven Chang Corporate Vice President , Tencent

3:55 PM CONNECTING WITH CHINA: NAVIGATING A NEW WORLD OF CONTENT, COMMERCE AND CREATIVITY
Tencent’s advertising business leads share insights to help brands and marketers understand and succeed in China

Benny Ho Senior Director, Tencent International Business Group

Jack Hershman Editor, AW360 UK, Advertising Week

Steven Chang Corporate Vice President , Tencent

YinYin Gao Senior Product Director, Tencent Smart Retail

4:20 PM STARTUP PRESENTATION: FUGETECH
For global marketing executives who want to deepen their understanding of China, tracing the historical evolution of China’s marketing industry provides insight on why we are where we are today and where the industry should go in the future.

Stephen Leong President, FugeTech

4:30 PM STARTUP CHINA PRESENTATION: TOUCH VIRTUAL
How ARVR technology have revolutionized marketing? How a rising ARVR start-up attracted the attention of e-commerce giants like JD and Alibaba?

A guide to the future marketing solutions of ARVR.

Blair Lee Founder, Touch Virtual

4:40 PM FROM COPIED IN CHINA TO CREATED IN CHINA
In the past, China blatantly copied ideas and products from the West. Over the past decade, however, the energy and intelligence powering China’s catch-up “imitation economy” have begun to spill over into greenfield spaces not yet seen in the West. Key factors driving China’s “creation economy” include new wealth and China’s love affair with mobile technology. Today China has thousands of nimble upstarts in an ecosystem with valuations and access to capital that rivals Silicon Valley.

Bessie Lee Founder and CEO, Withinlink

5:05 PM WHEN SEEING IS NOT BELIEVING: IMAGERY POWERED BY AI REDEFINES THE ENTERTAINMENT INDUSTRY
Almost 70% of the TV shows and series in China nowadays are powered by AI technology provided by Moviebook, in which the visual contents that blend in seamlessly are produced and set automatically according to the script analysis utilizing the big data.

Join the session with Fan Shuo, Vice President of technology of Moviebook, and share his unique insights into the trend and application of the AI-powered content generation technology and how it redefines the entertainment and media.

Shuo Fan Vice President of Technology, Moviebook

5:15 PM WHAT FUTURE OPPORTUNITIES ARE BEING CREATED BY THE GROWTH OF CHINESE APP DEVELOPERS
The increasing numbers of Chinese app developers targeting the global apps market represent a potentially huge new opportunity for western platforms, agencies and marketers. The big question is whether these app developers will choose incumbent platforms such as Facebook and Snapchat, or whether these global budgets will foster a new kind of approach.

In this session, Clement Cao, Mobvista’s co-founder and president, will share new research from Mobvista which shows how the shift in the mobile app industry is affecting the wider app marketing ecosystem, and what kind of companies will prosper in the new global app landscape.

Clement Cao Co-founder & President, Mobvista

5:30 PM CREATIVITY & CHINA: BLUE FOCUS

Holly Zheng CEO and President, BlueFocus International

Bonin Bough

Jack Hershman

3:20 ^PM

NewGen The Female Lead

NewGen Stage

Edwina Dunn sits down for a fireside chat.

Edwina Dunn CEO, Starcount & Founder, The Female Lead, Starcount & The Female Lead

Limor Fried Founder & Engineer, Adafruit

Edwina Dunn

Limor Fried

3:20 ^PM

New Collaboration Models Discover Talk: Short is the new sweet. Why brands who get brevity will win.

Realtor.com Stage

Shrinking attention spans, proliferation of choice, ownability of IP, limits of language. It’s never been harder to capture people’s imaginations in an original way. This is a brief talk on the benefits of brevity.

Richard Sunderland Founder, Heavenly

Richard Sunderland

3:30 ^PM

Story Crafters Video & Content Transforming TV

Twitter Stage

Brands are demanding more and want the ability to find their specific consumers across TV networks and measure the impact this marketing has on sales. Join us to discuss how Target has partnered with NBC Universal to leverage retail insights to narrow their audience and optimize their TV buys.

Linda Yaccarino Chairman, Advertising Sales and Client Partnerships, NBCUniversal

Kristi Argyilan Senior Vice President, Media and Guest Engagement, Target

Jo Ling Kent Business & Technology Correspondent, NBC News

Linda Yaccarino

Kristi Argyilan

3:30 ^PM

Ad Shapers Agency-Client Relationships Iconic Brands Made Young: How Creative and Experiences Drive Brand Loyalty

Realtor.com Stage

Digital media and advertising tech investor Len Jordan brings together senior marketing executives from two major consumer brands -- Cole Haan and Starbucks, to discuss innovative creative campaigns and new, compelling customer experiences.

Len Jordan Managing Director, Madrona Venture Group

Dave Maddocks Chief Marketing Officer & GM Business Development, Cole Haan

Kyndra Russell Vice President, Loyalty & Partnership Marketing, Starbucks

Len Jordan

Dave Maddocks

3:30 ^PM

By The Numbers Trust & Transparency GDPR: Where Do We Go Now?

Microsoft Stage

Digital Content Next will lead marketers and publishers in a discussion on the latest news and info the industry needs to know now. Months past the the regulation deadline, what have we learned, are we compliant? DCN CEO Jason Kint will lead a conversation meant to further educate the marketplace, detail deeper implications with privacy issues, and solve for gaining back (or continuing) consumer trust.

Jason Kint CEO, Digital Content Next

Brendan Eich Co-Founder and CEO, Brave Software

Terry Shriver SVP Brand Manager, Bank of America

Vikram Somaya SVP, Global Data Officer , ESPN

Kendell Timmers VP of Advertising Analytics, New York Times

Jason Kint

Brendan Eich

4:00 ^PM

Impact Makers Empowerment The Progress Brief: Challenging the Work to Work Harder at Inclusion

Univision Stage

In March 2018, the 3% Movement teamed with Grey to launch “The Progress Brief." This new brief template, used by every team for every assignment within the agency, made Grey the first company to include 3%-approved diversity language on an official briefing document – just as imperative as every other business objective on the brief. In addition to 3%'s efforts ensuring diverse teams work on all projects, the Progress Brief ingrains inclusion even further: now, as teams develop creative solutions, ideas would always respect and reflect the diverse world of consumers. If the work doesn’t respect human diversity, it shouldn’t advance. So, how goes the progress on The Progress Brief? In this frank fireside discussion, we explore the victories and challenges of the program thus far, and the new conversations sparked across the agency by this new brief. What are the signs that it’s working? Was there pushback? Is it possible to make diversity an element of every creative idea? How might the approach change to align everyone involved – strategists, creatives, clients – to ensure everyone is moving forward together? And is this an approach the industry can adapt and adopt? Progress depends on it.

Kat Gordon Founder/CEO, The 3% Movement

Suresh Nair Chief Creative Intelligence Officer, Grey

Kat Gordon

Suresh Nair

4:00 ^PM

The 2019 Imperative: Capturing “Big M" IMPACT- Proactive C-Suite Empowerment

AWLearn Workshop Stage

Today’s C-suite executives are leading change and managing a constant state of evolution/transformation within their organizations.

However, the structure, shape and focus of the C-suite is rapidly morphing and constantly changing, much driven by two key factors: technology and geo-political issues.

Empowering leaders across the C-suite to maximize their impact and confront strategic obstacles is imperative and must be addressed proactively.

Alicia Wiedemann CMO/CXO, DRUM

Bruce Biegel Senior Managing Director, Winterberry Group LLC

Lou Mastria Executive Director, Digital Advertising Alliance

John Greco Chairman & CEO, The Marketing IMPACT Council

Michael Bordash Distinguished Engineer, AI Incubator & Chief Platform Engineer, IBM

Julie Lyle CMO, Investor, Board Member, Advisor, DemandJump, Yext, Inc., DigitalBits

Laura Schuntermann Global Head of Digital Strategy and Partnerships, Cigna

Alicia Wiedemann

Bruce Biegel

4:00 ^PM

Entertainers GenZ Supercharging Influencers: Creators + the Next Evolution in Influencer Marketing

The Walt Disney Company Stage

Join creators Hannah Bronfman, Essence Gant, Vaugh Vreeland alongside Omnicom’s Jonathan Steuer and BuzzFeed’s Ze Frank as they discuss identity and influence on the Internet in 2018, how we got here, and where things are headed next.

Hannah Bronfman @HannahBronfman

Ze Frank President, BuzzFeed Motion Pictures

Jonathan Steuer CRO, Omnicom Media Group

Vaughn Vreeland Creator, BuzzFeed | Tasty

Essence Gant Sr. Beauty Editor, BuzzFeed | AS/IS

Hannah Bronfman

Ze Frank

4:00 ^PM

Startup Summit

Foursquare Stage

VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more.

4:00 PM Startup Summit: Opening Keynote
Hear the insider story of one founder’s highs and lows in the startup world.

4:30 PM A Winning Pitch
Discover the ins and outs of pitching with a panel of VCs and successful startup founders.

5:00 PM The Best In Show Competition
Come see what’s next! Carefully curated startup finalists from our global competition will pitch live to our expert panel of judges.

Angel Mendoza Partnerships Director, IPG Media Lab

Chris Young General Partner, Revel Partners

Hasan Arik CEO, Redmill Solutions

Katie Loeb Director of Strategy and Innovation, Loeb.NYC

Marc Michel Managing Partner, Runway Venture Partners

Michael Loeb Founder & CEO, Loeb Enterprises

Mike Mallazzo Director, Marketing, Narrativ

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Angel Mendoza

Chris Young

4:15 ^PM

Tech Stars AdTech Where Supply Meets Demand: Unifying the Ad Tech Ecosystem

IBM Watson Marketing Stage

Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex yet so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them

Jay Seideman VP, Advertiser Platforms, Oath

Seth Goren Senior Vice President, Media Strategy & Analytics, Discovery

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Karyn Johnson President, Precision Publicis Media

Jason White Senior Vice President & GM of Global Programmatic Revenue & Partnerships, CBS Interactive

Jay Seideman

Seth Goren

4:20 ^PM

Building Your Video Strategy for Mobile

NewGen Stage

When it comes to grabbing and keeping attention with mobile video on Facebook, discovering what works for your business can be challenging. In this workshop, you will learn about our creative considerations for mobile video, and gain insight about our recommended best practices for buying and measurement with video.

Malena Velasco Client Partner, Facebook

Malena Velasco

4:30 ^PM

Ad Shapers Agency-Client Relationships Diversity Has an Inclusion Problem

Realtor.com Stage

Diversity efforts within organizations are often driven from the top and are frequently focused on recruitment – but securing diverse talent is only the beginning of the D&I journey. True inclusion is what keeps diverse talent engaged and motivated, and we must look a few levels down to see the true impact of an ongoing commitment to both sides of the D&I coin.

Anuli Akanegbu Senior Planner, Edelman

Tim Austin Art Director, Forsman & Bodenfors

Wade Davis Former NFL Player & Senior Consultant- Diversity & Inclusion, YSC

Karen Kahn Chief Communications Officer, HP

Christina Lowery Chief Executive Officer, Girl Rising

Faride Schroeder Writer, Director and Ambassador of Free The Bid, Free The Bid

Anuli Akanegbu

Tim Austin

4:30 ^PM

By The Numbers Trust & Transparency Closer to the Customer

Microsoft Stage

Pressure on privacy and the use of data requires businesses to rethink how they provide meaningful messaging to their current and potential customers. Consumers still expect relevancy and immediacy in a digital first world.
From Mid-town Manhattan to the Midwest, Cary Tilds will present key insights and lessons learned on her journey getting closer to the automotive customer.

Cary Tilds SVP, Digital Strategy, FordDirect

Cary Tilds

4:30 ^PM

Story Crafters Video & Content The Money’s in the Living Room: The Future of Advertising is in OTT

Twitter Stage

TV isn’t dead. Consumers are watching more TV than ever before, and they’re watching it in the living room. But they are cutting the cord in record numbers, in favor of direct-to-consumer services that provide more choice and flexibility. For advertisers, this means more ways to connect with on-demand, on the go audiences through a medium that bridges the best of TV and digital. In this panel, experts will discuss how they’re leveraging data to reach audiences in the living room, and defining and measuring the success.

Sahil Patel Senior Reporter, Digiday

Megan Clarken President, Watch , Nielsen

Jared Cluff CMO, Blue Apron

Jeremy Helfand VP, Head of Advertising Platforms, Hulu

Sahil Patel

4:30 ^PM

Perception vs. Reality Perception vs Reality: Seeing is believing

Captify Speakeasy Stage

Coming soon.

Devante Magician

Devante

5:00 ^PM

Entertainers GenZ Here to Slay: Brands That Know What Women Want

The Walt Disney Company Stage

Women account for $7 trillion in spending and make or influence 85% of all consumer purchases. With that power, women are demanding that brands understand and speak to them in a way that demonstrates they understand who they are. Hear from female marketers who know a thing or two about about marketing to the modern, genz woman and how they are using platforms like Snapchat to effectively communicate and grow their business.

Amy Moussavi Global Head of Consumer Insights, Snap Inc.

Katie Gowdy Pridham Head of Brand Partnership, GirlBoss

Kim Kreuzberger Chief Revenue Officer, goop

Alyssa Perry Senior Director, Acquisition Marketing, FabFitFun

Amy Moussavi

Katie Gowdy Pridham

5:00 ^PM

Impact Makers Empowerment Inclusion and Diversity: What Gets Measured Gets Done

Univision Stage

In spite of passion, promises and pledges, diversity in marketing and media is elusive. The industry remains homogeneous, even as the global consumer population grows increasingly rich and complex. A small but mighty group of marketers, agencies, media companies and industry organizations have vowed to change this reality through action and measurement.

Lynn Branigan President and CEO , She Runs It

Candi Castleberry Singleton Vice President of Intersectionality, Culture, and Diversity, Twitter

Renetta McCann Chief Inclusion Experience Officer, Publicis Groupe

Mita Mallick Head of Diversity, Employer Brand and Cross Cultural Marketing, Unilever North America

Carol Watson Senior Director, Global Advisory Services, Diversity Best Practices

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

Lynn Branigan

Candi Castleberry Singleton

5:00 ^PM

Data Transparency Label At-A-Glance

AWLearn Workshop Stage

A top-line look at how to make new data labeling standards part of your data-driven media strategy

Jeff Smith CMO, LiveRamp

Brian Hogan President, Fluent Health, Fluent

Leslie Price Senior Product Manager, Acxiom

Jason Ellman Product Innovation & Management, Experian

Jeff Smith

Brian Hogan

5:15 ^PM

Tech Stars AdTech Programmatic for the People

IBM Watson Marketing Stage

All angles of the industry join together to talk programmatic in this panel discussing the current obstacles and state and what is to come.

Neil Shapiro VP, Digital, CAPTIVATE

Anne Frisbie SVP of Global Programmatic & North America, InMobi

Charlie Neer VP of Revenue, MiQ

Wade Rifkin SVP, Programmatic, Clear Channel Outdoor

Jeremy Varner Head of Programmatic Partnerships, Taboola

Neil Shapiro

5:20 ^PM

Inclusive Culture Optimizes Business and Life: How inclusivity drives real innovation

NewGen Stage

Learn about the transformative power of inclusive culture that can transcend the transactional and drive unprecedented innovation. From an industry award winning employee resource group initiative just started one year ago, to another Microsoft ERG that has been in place for 25 years- we’ll share how curiosity, inclusivity, and authenticity from the inside out, can optimize business and optimize life.

CP McBee Director, Sales, Microsoft

Cesar Ruiz Regional Vice President, Sales, Microsoft

5:30 ^PM

Story Crafters Video & Content Future of Video Debate

Twitter Stage

This is an age of an empowered consumer and viewer who are glued to their devices. It is an incredible opportunity for marketers if they are able to reach these individuals on a personalized level. However, there are many questions that come into play here. How and where do you reach them? How do you execute your content technically and valuably? How do you shift to multiple devices? How do you ensure the viewer is enjoying their experience? This panel will debate these topics and more as they discuss the future of video.

Eric John Deputy Director, Video, IAB

Stéphane Coruble CEO, RTL AdConnect

Tom Eaton SVP of TV and Programmatic, Nielsen Catalina Solutions

Sharon Mussalli Chief Revenue Officer, Some Spider Studios

Kina Pickett CEO, ZPPR

Russ Torres VP of Video, USA TODAY NETWORK | Gannett

Eric John

Stéphane Coruble

5:30 ^PM

Ad Shapers Agency-Client Relationships Selling With Soul: Making Authentic Connections Through Story & Song

Realtor.com Stage

Brand and entertainment. Nailing the perfect balance between the two is tenuous, but when you get it right, you emotionally fuse your brand to your audience. And there’s no better way to deepen that connection than through music. During their session, Butch Spyridon, CEO, Nashville Convention & Visitors Corporation; John Godsey, VML CCO, NA; and Anthony “Chusy” Haney- Jardine, Sundance award-winning filmmaker, will share how they broke tourism marketing norms and found that nirvana.

Jessi Alexander Singer & Songwriter

John Godsey Co-Chief Creative Officer, NA, VML

Butch Spyridon President & CEO, Nashville Convention & Visitors Corporation

Anthony Haney-Jardine Director, President, Plan A Films

Jessi Alexander

John Godsey

5:30 ^PM

By The Numbers Measurement So much data. But where are the insights?

Microsoft Stage

It’s unlikely, right? Marketers have access to more information than ever before, yet it’s questionable just how much intelligence is being gained. Eye-opening, business-changing insights are still few and far between, just as they were in the days when the industry ran on smart people going with their guts. Now that everyone has their fill of data, it’s not the volume that matters but what a brand can see in it that counts.

Join lifelong data-junkie, innovator, and founder of the Stagwell Group Mark Penn and other industry leaders for a conversation on how businesses can use their data better to get the right insights, the right targeting and achieve their most pressing objectives.

Mark Penn President and Managing Partner, Stagwell Group

Jae Goodman Chief Executive Officer , Observatory Marketing

Micky Onvural CEO, Bonobos

Mark Penn

Jae Goodman

6:30 ^PM

Connectors AWNewYork Samsung Ads Connects Networking Cocktails

Samsung 837

Meet the team leading the conversation in the Advanced TV Landscape! Join Samsung Ads as we celebrate with brands, agencies and industry collaborators at Samsung 837, centered in the heart of the Meatpacking District in NYC.

AW Connects with Samsung Ads will include:
● An up-close moment with Samsung Ads leadership
● Live demos in the newly minted Samsung Living Room Space
● Private access to Samsung 837 to explore interactive art installations, virtual reality, and Samsung's cutting-edge devices
● Endless bites, specialty cocktails and music straight from the DJ Booth.

Open to all Delegates

7:00 ^PM

Connectors D&AD Impact Awards Ceremony

AMC Lincoln Square 13

Join us for the third annual D&AD Impact awards and celebrate those who put their creative ideas into world-changing projects, products, and campaigns.

Network with Impact winners, jurors, and like-minded leaders during the cocktail hour, discover the best creative ideas with impact through the white pencil awards recipients.

Platinum Delegates + By Invitation Only

9:30 ^PM

Connectors Stand Up Live

Gotham Comedy Club

SNL “Weekend Update” co-Anchor Colin Jost performs on Advertising Week's late night stage.

OPEN TO PLATINUM DELEGATES + BY INVITATION ONLY

Colin Jost Comedian

Colin Jost

9:30 ^AM

Corporate Activism: Using Your Voice for Change

Sugar Factory

Coming soon.

11:00 ^AM

The Tech Factor: Why Digital Upskilling Matters

Sugar Factory

Coming soon.

Jeanette Calandra Managing Partner, PwC Silicon Valley

Ann Rosenberg SVP & Global Head, SAP Next-Gen

Sarah McEneaney Digital Talent Leader, PwC

Jeanette Calandra

Ann Rosenberg

1:30 ^PM

Resilience at Work and In Life

Sugar Factory

Coming soon.

2:00 ^PM

Shelley Zalis on Why We Need a Men's Summit

Sugar Factory

Coming soon.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Shelley Zalis

2:10 ^PM

Men in the Workplace: Where We are and Where We Need to Go

Sugar Factory

Coming soon.

Gary Barker President & CEO, Promundo

Gary Barker

2:30 ^PM

The New Definition of Masculinity

Sugar Factory

Coming soon.

Pankaj Bhalla Director, Gillette and Venus, North America, P&G

Pankaj Bhalla

2:45 ^PM

Raising the Next Generation of Men

Sugar Factory

Coming soon.

Pankaj Bhalla Director, Gillette and Venus, North America, P&G

Sean Moran Head of Marketing & Partner Solutions , Viacom

Lisa B. Winjum Vice President, External Affairs, Joyful Heart Foundation

Michael Grimes Director, Editorial Strategy and Co-Author of the Study, Millenial Men and Modern Manhood

Anthony Stephen National Managing Partner, Customer and Marketing Offerings, Deoitte Consulting LLP

Sean Moran

3:15 ^PM

What Men are Really Thinking at Work

Sugar Factory

In this candid talk, leaders share what many men in the workplace may be thinking but are afraid to say (think: Is it still okay to tell a female colleague that she looks nice?), and how to respectfully start a dialogue about what’s appropriate or not. Discover the new rules of etiquette for common workplace scenarios.

Deborah Roberts News Correspondant: 20/20, Nightline, Good Morning America and ABC World News Tonight with David Muir, ABC

John Gerzema CEO, The Harris Poll

Paul Longo Head of Agency Development, Microsoft

Dan Levi CMO, Clear Channel

Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast

Michael Roth Chairman & CEO, Interpublic Group

Deborah Roberts

John Gerzema

3:45 ^PM

Anything You Want to Know But Were Afraid to Ask

Sugar Factory

Coming soon.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

4:00 ^PM

Power, Perception and Harassment

Sugar Factory

Coming soon.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

David Schwimmer Actor, Director, Producer

David Schwimmer

4:30 ^PM

The Power Play in Sports

Sugar Factory

Coming soon.

Richard Dorment Editor in Chief, Men's Health

Richard Dorment

5:00 ^PM

Getting to Equal: We're All in This Together

Sugar Factory

Coming soon.

5:30 ^PM

Action Steps for Change: Making Equality a Reality

Sugar Factory

Coming soon.

5:45 ^PM

Permission to Act: Making Equality a Reality

Sugar Factory

Coming soon.

6:00 ^PM

Cocktails Celebrating Men of Action

Sugar Factory

Coming soon.

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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