In this session...
In one year, Gen Z will surpass Millennials, making up an estimated 32 percent of the global population. This seismic generational shift is already impacting the ways in which companies market to this new generation raised in the digital age. Gen Z expert Jonah Stillman, who served as a consultant to the NFL’s Minnesota Vikings last year to help them better understand and connect with this generation, brings his own perspective to the stage and will discuss some of the traits common among Gen Z that companies need to know to succeed in this new era.
