In this session...
Airbnb. LinkedIn. Lyft. These are all great examples of multisided platforms that connect a buy side with a sell side. Despite disruption across the industry, the simple brief that connects buy- and sell-side stakeholders has escaped transformation. So how are marketers and agencies better connecting with publishers on a “smarter brief”? Come listen to industry executives discuss some of today’s cutting-edge tools and techniques that are helping both sides engage the right audiences and drive better business outcomes.
What You'll Learn from This Session...
- Understand the POV from all sides of the briefing process
- Learn about the tools and techniques available today to address needs of all sides
- Take away action items you can implement immediately to drive better media partnerships
