In this session...
Technology has democratized creativity. We all use new creative tools to produce and post content that expresses and shapes our cultures. For brands to survive, they need to adapt their creativity to recognize that audiences make, shape and curate content at their discretion, not the brand’s direction. This panel will answer why it’s imperative for brands to react to this new era by credibly contributing to these conversations, and how the best ideas that are now shaping culture are themselves being shaped by culture.
What You'll Learn from This Session...
- Witness how the best ideas are built with a deep understanding of people
- Get insight into how some of the best ideas in advertising is being driven by community
- Learn how extraordinary ads move at the speed of culture
