In this session...
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. To kick off The Power of Audio Summit at Advertising Week, NPR CMO Meg Goldthwaite sits down with Tom Webster (Edison Research) and Anna Bager (IAB) to discuss the latest developments in consumer behavior around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.