In this session...
Step behind the curtain of programmatic supply-side planning for connected TV and OTT and learn how to plan for unique reach in a fragmented cross-screen streaming world. As budgets are divided across multiple executions, how can media buyers and planners ensure that they will get the most bang for their buck when it comes to video? Join SpotX, Coca-Cola, Universal McCann, and The Trade Desk to learn how to collaborate with the key players in the planning process to achieve maximum results.
What You'll Learn from This Session...
- How to plan for unique reach in a fragmented cross screen streaming world
- Explore use case and attribution
- Programmatic supply side planning
- What’s the best way to find “hidden” CTV inventory
- How exactly do you parcel out campaigns across screens?
