In this session...
Overwhelmed by endless streams of passive content, sophisticated audiences are demanding deeper, more powerful experiences. Innovative technologies enable and inspire new forms of stories, but immersion is not a property of technology it is a result of a great experience. Michael Monello, one of the original creators of The Blair Witch Project and Founder of Campfire shares secrets from over 15 years on the frontline of emerging technology and storytelling.
What You'll Learn from This Session...
- You will learn why immersion is important to consumers and marketers.
- You will learn principles of immersion that will differentiate your marketing efforts.
- You will learn practical techniques, illustrated by real-world examples and case studies.
NewGen