In this session...
Technology has caught up with our imaginations, creating data with every swipe, search and download. Our industry now faces a critical inflection point - either ensure all this new data is used ethically to enhance customer experiences and improve marketing capabilities, or risk a number of unfortunate outcomes. The only way to future-proof your data strategy and your organization is by operationalizing data ethics - deliberating between what you can technically do with data and what you should do with data.
What You'll Learn from This Session...
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By The Numbers