In this session...
On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.
What You'll Learn from This Session...
- Results of proof-of-concept testing on third-party data validation method.
- Release of the ARF Code of Research Ethics that has been in progress since March 2018.
- GDPR at five months in: what course the legislation has set advertising on and what are the implications of this direction.
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By The Numbers