In this session...
The lead up to the GDPR deadline caused a lot of last-minute craziness for many publishers and advertisers. For a longtime, the perception was that US businesses would not be impacted by the new regulation, but it quickly became apparent that reality tells a different story. So where are we now as an industry, several months past May 25, and what do advertisers, publishers and consumers need to know to prepare for the pending legislation from California and other states that are sure to follow?
