China has coined its own phrase: Startups by most, innovation by all. Come and see for yourself, in this half-day immersion program showcasing the opportunities, startups, innovative thinking on an extraordinary scale.
3:15 PM CHINA CONVERSATION
Global marketing guru, investor and author Bonin Bough sets the stage on Discover:China talking entrepreneurship, messaging and doing business in China.
Bonin Bough
Chief Growth Officer, Bonin Ventures
Jack Hershman
Editor, AW360 UK, Advertising Week
3:30 PM THE OPPORTUNITY: CHINA
Steven Chang discuss the China opportunity for brands and marketers.
Steven Chang
Corporate Vice President , Tencent
3:55 PM CONNECTING WITH CHINA: NAVIGATING A NEW WORLD OF CONTENT, COMMERCE AND CREATIVITY
Tencent’s advertising business leads share insights to help brands and marketers understand and succeed in China
Benny Ho
Senior Director, Tencent International Business Group
Jack Hershman
Editor, AW360 UK, Advertising Week
Steven Chang
Corporate Vice President , Tencent
YinYin Gao
Senior Product Director, Tencent Smart Retail
4:20 PM STARTUP PRESENTATION: FUGETECH
For global marketing executives who want to deepen their understanding of China, tracing the historical evolution of China’s marketing industry provides insight on why we are where we are today and where the industry should go in the future.
Stephen Leong
President, FugeTech
4:30 PM STARTUP CHINA PRESENTATION: TOUCH VIRTUAL
How ARVR technology have revolutionized marketing? How a rising ARVR start-up attracted the attention of e-commerce giants like JD and Alibaba?
A guide to the future marketing solutions of ARVR.
Blair Lee
Founder, Touch Virtual
4:40 PM FROM COPIED IN CHINA TO CREATED IN CHINA
In the past, China blatantly copied ideas and products from the West. Over the past decade, however, the energy and intelligence powering China’s catch-up “imitation economy” have begun to spill over into greenfield spaces not yet seen in the West. Key factors driving China’s “creation economy” include new wealth and China’s love affair with mobile technology. Today China has thousands of nimble upstarts in an ecosystem with valuations and access to capital that rivals Silicon Valley.
Bessie Lee
Founder and CEO, Withinlink
5:05 PM WHEN SEEING IS NOT BELIEVING: IMAGERY POWERED BY AI REDEFINES THE ENTERTAINMENT INDUSTRY
Almost 70% of the TV shows and series in China nowadays are powered by AI technology provided by Moviebook, in which the visual contents that blend in seamlessly are produced and set automatically according to the script analysis utilizing the big data.
Join the session with Fan Shuo, Vice President of technology of Moviebook, and share his unique insights into the trend and application of the AI-powered content generation technology and how it redefines the entertainment and media.
Shuo Fan
Vice President of Technology, Moviebook
5:15 PM WHAT FUTURE OPPORTUNITIES ARE BEING CREATED BY THE GROWTH OF CHINESE APP DEVELOPERS
The increasing numbers of Chinese app developers targeting the global apps market represent a potentially huge new opportunity for western platforms, agencies and marketers. The big question is whether these app developers will choose incumbent platforms such as Facebook and Snapchat, or whether these global budgets will foster a new kind of approach.
In this session, Clement Cao, Mobvista’s co-founder and president, will share new research from Mobvista which shows how the shift in the mobile app industry is affecting the wider app marketing ecosystem, and what kind of companies will prosper in the new global app landscape.
Clement Cao
Co-founder & President, Mobvista
5:30 PM CREATIVITY & CHINA: BLUE FOCUS
Holly Zheng
CEO and President, BlueFocus International
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Culture Summit