Where, when and how we shop has changed and - as a result - marketers must adapt to the new reality of commerce. Join us as we host a half-day of learning, discussion, and expert guidance on how to leverage commerce marketing to win in an ever-changing retail landscape.
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1:00 PM OPENING REMARKS
Bridget Davies
VP of Advertising, eBay North America, eBay
1:05 PM WHERE CONTENT MEETS COMMERCE
This panel discussion will dissect challenges in making the transformation to deliver a fully contextualized, multi-channel customer experience, that delivers consistent, relevant and engaging content to drive purchases.
Bridget Davies
VP of Advertising, eBay North America, eBay
Frank Weil
Chief Customer Officer, KWI
Jacinthe Vannier-Moreau
Marketplaces Manager, Dyson
1:40 PM GETTING PERSONAL: A CUSTOMER EXPERIENCE
Discover the keys to personalization of the shopper journey. How can we use better data to provide greater experience?
Mark Boyd
Co-Founder, Gravity Road
Sam Crosby
Product Manager, eBay
Lauren D. Williams
Vertical Marketing Director, Pandora
2:10 PM KEY TRENDS SHAPING THE FUTURE OF ECOMMERCE
Hear from brands and retailers mastering the 2018 trends who will uncover insights into what’s next for ecommerce marketing.
Bridget Davies
VP of Advertising, eBay North America, eBay
Catherine Davis
CMCO, Feeding America
Dave Meeker
Chief Innovation Officer, Isobar
Yory Wurmser
Principal Analyst, eMarketer
2:55 PM CLOSING REMARKS
Bridget Davies
VP of Advertising, eBay North America, eBay
Culture Summit