In this session...

Brands are demanding more and want the ability to find their specific consumers across TV networks and measure the impact this marketing has on sales. Join us to discuss how Target has partnered with NBC Universal to leverage retail insights to narrow their audience and optimize their TV buys.

What You'll Learn from This Session...

  1. Understand how better data can help make TV media investments more effective
  2. How has 1st party data changing Target’s approach to television buying with NBCU?
  3. How is the competitive landscape shifting in the world of television?

Presented with


Linda Yaccarino Chairman, Advertising Sales and Client Partnerships NBCUniversal
Kristi Argyilan Senior Vice President, Media and Guest Engagement Target
Jo Ling Kent Business & Technology Correspondent NBC News

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Video 

Track  Video & Content