In this session...
This is an age of an empowered consumer and viewer who are glued to their devices. It is an incredible opportunity for marketers if they are able to reach these individuals on a personalized level. However, there are many questions that come into play here. How and where do you reach them? How do you execute your content technically and valuably? How do you shift to multiple devices? How do you ensure the viewer is enjoying their experience? This panel will debate these topics and more as they discuss the future of video.