Media companies are all trying to figure out what the seismic shifts happening in media and culture creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data – for everything from content creation, personalized content experiences, OTT viewing features and more. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity. View More

For even the most voracious consumers of media, there is an overwhelming amount of choice available for one’s time and attention. More scripted television is being produced than can be watched. Round-the-clock breaking news is now the new norm. And, fans are just as intrigued with what athletes do during their downtime as at the height of the actual season. These media brands have been on the frontlines of figuring out what all of these seismic shifts in media and culture creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data – for everything from content creation, personalized content experiences, OTT viewing features and more. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.

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