In this session...
IAB Tech Lab recently revealed its Blockchain Working Group’s program to demonstrate the application and value of blockchain
technology for digital advertising. Ad Ledger is a nonprofit research and development consortium charged with implementing global technical standards and solutions for the blockchain advertising industries. Hear from the Ad Tech companies at the forefront
of these initiatives, and learn how blockchain will bring transparency and accountability back to the industry, and ultimately reshape advertising. What You'll Learn from This Session... How is blockchain going to advance media transparency and accountability?
Meet the Ad Tech companies at the forefront of blockchain powered ad solutions. From reducing click fraud to immutable customer identity, what's possible with blockchain ad tech?
What You'll Learn from This Session...
- How is blockchain going to advance media transparency and accountability?
- Meet the Ad Tech companies at the forefront of blockchain powered ad solutions.
- From reducing click fraud to immutable customer identity, what's possible with blockchain ad tech?
Tech Stars