In this session...
Digital Out of Home (DOOH) delivers high-impact, human-scale messaging integrated into the physical world, without many of the ad quality and brand safety issues that plague online, mobile, and social media. Yet despite advancements in the medium, the channel has remained siloed from the rest of the digital buy. In this session, Ari Buchalter, CEO of Intersection, will discuss the challenges that have thwarted true programmatic execution in DOOH and solutions that can open up new programmatic possibilities for the medium.
What You'll Learn from This Session...
- Programmatic solutions to digital out-of-home
- Why OOH is essential to the media mix
- Where digital and physical advertising is headed
Culture Summit