In this session...
There’s no question that The Washington Post is on a hot streak. With three consecutive years of growth and profitability-- something few media companies these days can claim-- it’s clear The Post’s approach is paying off for both readers and brands. Chief Revenue Officer Jed Hartman pulls back the curtain on his monetization strategy, delving into what’s working and what’s to come from WP Brand Studio, the ad-tech Research, Experimentation and Development (RED) group, and more.