In this session...

Boston Consulting Group estimates that marketers will spend more than $25 billion on branded digital video content in 2019. As impactful digital shifts to video, agencies, media executives, and marketers recognize that crafting compelling narratives requires both deft creative skills as well as real-time audience insights. Industry executives will discuss how data can be used to inspire new storytelling strategies to engage target audiences.
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Erin "Mack" McKelvey Managing Partner, CEO SalientMG
Michael Avon Founder & CEO ICX Media
Laura Lang Founder and Managing Director Narragansett Ventures
Aaron Lubin Producer/Partner MRG Productions
Jim Mollica SVP, Global Digital Under Armour

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   AI   Data 

Track  Storytelling