Erin "Mack" McKelvey

Mack McKelvey is the Founder and CEO of SalientMG, a technology marketing strategy firm based in the DC area. In this role, Mack leverages her extensive track record of transformational corporate market positioning and business development for SalientMG’s client portfolio.

Prior to founding SalientMG, Mack was the Senior Vice President of Marketing, Millennial Media. She joined Millennial in January 2009 to lead the company’s global corporate and product marketing, industry relations and communications; from start-up stage through the company’s IPO in 2012.

Before Millennial Media, Mack held senior marketing and management roles at SIRIUS XM Radio, VeriSign, American Management Systems, British Telecom; and prior to her corporate experience, she held senior account positions at Edelman Public Relations and Alexander Communications (now part of Ogilvy PR).

Mack is an advisor to several; and she is an informal mobile advisor and fan of Mack is a frequent speaker, conference advisor, and an awards and Hackathon judge. She is a member of Advertising Women of NY (AWNY) and she previously served on the North American Board for the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).

In September 2013 and in July 2012, Mack was named to the Business Insider’sMost Powerful Women in Mobile Advertising. In 2012, Mack was awarded the Silver Medal Award for outstanding contribution to the advertising industry, by the American Advertising Federation (AAF Baltimore). In 2010, she was listed on the inaugural Mobile Women to Watch, by Mobile Marketer; and she was a contributing author of the “How-to” book, Mobile Marketing for Dummies.