In this session...
Smart speakers reach more than 50 million U.S. consumers today. That figure will likely grow another 25% before 2018 is over and reach 100 million people worldwide. Voice is the next big digital channel. Panel participants have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant. Learn how leading brands and media companies are approaching voice, what they have done and what they've learned.
What You'll Learn from This Session...
- Strategies of Brands and Media Companies in Approaching Voice Assistants as Digital Channels
- How Amazon Alexa and Google Assistant Differ and the Implications for Brands and Media
- Case Study Examples of Voice Apps by Brands and Media Companies and What Was Learned
Tech Stars