A look at the industry's breakthrough standard Data Transparency Label, and its impact on data quality, transparency and integrity View More

Audience data is the foundation for billions in marketing and media spend. Data drives relevancy, and quality data is critical in delivering consumer experiences in a responsible, privacy-friendly fashion. Yet the measures of data quality are often unknown. With the future of marketing resting on high-quality audience data, the foundation of quality can no longer be guesswork. That’s why the DMA, IAB Tech Lab, CIMM and ARF have partnered with their members to bring data transparency standards to market.

Join DMA Council for Data Integrity members for an important industry brief on how a standard Data Transparency Label will provide data buyers with the insights they need to evaluate data segment quality and make more informed data and media buying decisions. Further, you'll learn when this valuable industry-standard toolset is coming to market, and how you can benefit from using it in every data buying and selling endeavor. View Less