In this session...
TV has long been a frustrating combination of essential and opaque. Lacking the addressability and data trail of digital, advertisers have had to cross their fingers, swallow hard, and tap dance around the granular value of television. We can do better. Neustar will introduce new methods of integrating addressability, transparency and identity into TV planning, buying and measurement, so marketers can have it all – reach and frequency; sight, sound, and motion; quick cumes; and real granular attribution and ROI.
What You'll Learn from This Session...
- Discover the options for integrating granular TV data, from linear to addressable, into measurement—specifically Multi-Touch Attribution
- Ask key questions of leading TV providers and Neustar’s measurement experts
- Explore the possibilities of a TV data cleanroom
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