In this session...
It’s been a banner year for LGBT characters on Broadway, and advertising agency Serino Coyne helped lead the charge. Shows include the Pulitzer Prize-winning play “Angels in America,” the groundbreaking drama “The Boys in the Band,” the hilarious and heart-wrenching "Harvey Fierstein's Torch Song" and the gender-blending musical “Head Over Heels.” How did these shows reach audiences in the gay community and beyond? Broadway producers and creatives take a deep dive into how they gave these shows a big gay boost.
What You'll Learn from This Session...
- LGBT plays and musicals have had more representation on Broadway in 2018 than ever before.
- Advertising agency Serino Coyne handled the four new productions of these LGBT-themed shows and found new ways to reach LGBT audiences that might be interested in seeing one of these properties.
- While 2018 was a banner year for LGBT characters on Broadway, there is still a ways to go to make sure there is equal representation for LGBT characters and creatives on Broadway.
Impact Makers