In this session...
Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans. In a world of overly-saturated traditional media and significant cord-cutting growth, brands are pivoting their engagement tactics to take full advantage of these emerging and ever-changing consumer habits.
What You'll Learn from This Session...
- Panel to share examples of how brands have successfully leveraged tech to engage sports fans
- Panel to share best practices for brands who wish to leverage tech in their sports marketing initiatives
- Panel to share their predictions for the future of tech and sports marketing