In this session...
“I’d rather be a pirate than join the Navy.” – Steve Jobs
Rob Schwartz, CEO of TBWA\Chiat\Day New York and host of The Disruptor Series podcast, sits down with author and entrepreneur Sam Conniff Allende to discuss his latest book, “Be More Pirate: Or How to Take on the World and Win,” in which he unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala Usefsi and Banksy
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The pirates of the 18th century didn’t simply rebel for rebellion’s sake: They re-wrote the rules, reinvented society and changed everything, and they did it all in the face of rising inequality, economic disruption and an uncertain future (Sound familiar?) And as it turns out, pirates were also some of history’s earliest brand marketing mavericks.
TBWA has long been associated with pirate culture: breaking conventions, ignoring rules and embracing the new. We invite you to join us for a provocative conversation on how to “Be More Pirate” in work and in life.
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What You'll Learn from This Session...
- An understanding of the true and untold strategy and success of Golden Age Pirates as agents of change, leadership and social innovation.
- Methods for enacting "Good Trouble" within your organization
- How to think, lead and disrupt like a pirate
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