In this session...
In an era where the choices are endless, does brand loyalty still exist? How do you know if someone is truly loyal or just a heavy category spender? Across all verticals, including retail, restaurant, etc. how should brands define loyalty now? Additionally, how do you turn a heavy category spender into a true loyal? And, what are the true metrics for gauging loyalty. Cardlytics will explore how to define loyalty and engender it across verticals in an era where the consumer is control and the choices are endless.
What You'll Learn from This Session...
- How brands should define loyalty in an option-heavy world
- Measuring true loyalty vs. a heavy category user
- How to engender true loyalty
Verticals