In this session...
UN Women convened the Unstereotype Alliance in 2017 to rally the global advertising industry to eradicate harmful stereotypes and use advertising as a powerful force to impact social norms.
Executive Director of UN Women, Phumzile Mlambo-Ngcuka, will lead a session alongside Unstereotype Alliance Vice Chairs, EVP Global Marketing and Head of Diversity and Inclusion at Unilever, Aline Santos, and Michael I. Roth Chairman and Chief Executive Officer, IPG.
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Moderated by Business Strategist and Cultural Changemaker, Jess Weiner, the session will address prevalent stereotypes in culture and advertising; the principles and tools to develop ‘unstereotyped’ work; and why the time is now to stand together to advance the progressive and authentic portrayal of people through brands for the benefit of humanity.
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What You'll Learn from This Session...
- The economic and social case for creating steroetype-free advertising
- The social impact of harmful stereotypes and adverse cultural norms
- How to create authentic stereotype-free content
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Impact Makers