In this session...
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories. Join Anheuser Busch VP of Consumer Connections, Joao Chueiri, and AEG as they discuss their evolving approach to partnerships and get inspired to go big or go home in experiential marketing.