Join PRØHBTD and friends as they discuss the emerging brands and lifestyle trends in the cannabis space.
1:00 PM OPENING REMARKS
Hear from Drake Sutton-Shearer, Founder and CEO of PRØHBTD, as he dives into the state of cannabis in 2018
Drake Sutton-Shearer
CEO and Founder , PRØHBTD
1:20 PM THE EMERGENCE OF THE CANNABIS CPG CONSUMER
The rapid growth in demand for cannabis-related products across multiple categories has been accompanied by a shattering of long-standing stereotypes of who this consumer actually is. Join us for a panel where we will dive into the emerging consumer cannabis profiles and how their preferences are impacting not only the current players in the market but are also shaping the opportunities that lay ahead for new entrants from CPG, retail and beyond.
Craig Binkley
President, PRØworks
Shannon Belisario
Director of Brand Development, PRØHBTD
Sheldon Croome
President & CEO, Atlas Growers Ltd.
David Richard Bell
Founding Partner, Idea Farm Ventures & past Chaired Professor at the Wharton School, Idea Farm Ventures (IFV)
Jeremy Berke
Science and Innovation Reporter, Business Insider
2:10 PM ADAPTING CANNABIS TO MAINSTREAM BRANDS AND LIFESTYLE TRENDS
The future of cannabis experiences will be in mainstream channels, where consumers seek the health and wellness benefits through value-added varieties of consumer products they already use and channels they already trust.
Brian Braiker
Editor, Ad Age
Kareem Burke
Co-Founder Roc A Fella Records & CEO of Circle of Success, Roc A Fella Records, Circle of Success
Michael Christopher
Chief Mood Officer, Mood 33
Justin Koenigsberger
Chief Revenue Officer, Entrepreneur Media/Green Entrepreneur
Jeffrey R Gossain
Vice President of Operations, Atlas Growers
Culture Summit