With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” A recent consumer study by GroundTruth, however, shows that retail is actually thriving. 38% of consumers surveyed felt they spent more money in-store, while only 18% agree they spent more money when shopping online. And while the ease of online shopping has forever impacted consumer expectations around convenience and personalization, shoppers remain passionate about their favorite brands having physical stores, too—72% of respondents agreed with the statement: “I would be very disappointed if a store I shop at closes.” In this talk, GroundTruth’s VP of Marketing Insights, Sarah Ohle, will discuss the evolution of retail and will use data and research to prove the value of a visit.