In this session...
It is no longer enough for brands to market superior products and optimize the consumer experience. In today’s climate, brands need to go one step further and actually add value to consumers’ lives in order to stand out. In this conversation, Arianna Huffington speaks to leaders from some of the biggest brands in the world for a cultural conversation on the role brands play in consumers’ lives and the power brands have to change individual outcomes. Topics include productivity and performance, stress reduction, daily routines, employee narratives and the role of purpose and meaning in work and life.
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