Events: New York 2018 | Calendar / Advertising Week

10:00 ^AM

WSJ One on One

Realtor.com Stage

Facebook’s Carolyn Everson sits down for a Q&A with Wall Street Journal’s Media and Marketing reporter Lara O’Reilly.

Carolyn Everson VP, Global Marketing Solutions, Facebook

Lara O'Reilly Media and Marketing Reporter, The Wall Street Journal

Carolyn Everson

Lara O'Reilly

10:00 ^AM

Entertainers Experience Economy Go Big or Go Home

The Walt Disney Company Stage

Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories. Join Anheuser Busch VP of Consumer Connections, Joao Chueiri, and AEG as they discuss their evolving approach to partnerships and get inspired to go big or go home in experiential marketing.

Corey Leff Reporter, John Wall Street

João Chueiri Vice President, Consumer Connections, Anheuser-Busch

Russell Silvers COO, AEG

Corey Leff

João Chueiri

11:00 ^AM

Entertainers Experience Economy Experience as Currency

The Walt Disney Company Stage

If your brand is not playing in live experience you are doing something wrong. It has been proven that modern day consumers value experiences over products - these are critical components of brand engagement offering education and interaction with products. Events must be immersive, innovative and strategic based on your marketing goals. These live experiences result in a brand affinity - a loyalty from customers that they reflect on fondly. Experiences are the currency of this generation and this panel will show you how to get rich.

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Ed Horne President, Endeavor Global Marketing

Raymond Leon Roker Vice President of AEG Studios, AEG

Karina Montgomery SVP, Strategic Solutions, Pandora

Wanda Young SVP Marketing and Consumer Engagement, ESPN

Richard Shea

Ed Horne

12:00 ^PM

Entertainers Experience Economy How Innovative Technologies are Changing the Sports Marketing Landscape

The Walt Disney Company Stage

Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans. In a world of overly-saturated traditional media and significant cord-cutting growth, brands are pivoting their engagement tactics to take full advantage of these emerging and ever-changing consumer habits.

Rich Routman President & CRO, Minute Media

Brendan Moynihan Senior Vice President, Consulting and Sponsorship Activation , Lagardère Plus

Michael Neuman EVP, Managing Partner, Scout Sport and Entertinament

Chris Perkins Global Head of Sport, Anheuser-Busch InBev

Rich Routman

Brendan Moynihan

12:00 ^PM

Trust, Purpose and Authenticity: The Power of Brands to Change People’s Lives

Target Media Network Stage @ IMAX

It is no longer enough for brands to market superior products and optimize the consumer experience. In today’s climate, brands need to go one step further and actually add value to consumers’ lives in order to stand out. In this conversation, Arianna Huffington speaks to leaders from some of the biggest brands in the world for a cultural conversation on the role brands play in consumers’ lives and the power brands have to change individual outcomes. Topics include productivity and performance, stress reduction, daily routines, employee narratives and the role of purpose and meaning in work and life.

Arianna Huffington Founder and CEO of Thrive Global, Thrive Global

John Roselli General Manager of Consumer Wellness, Bose

Kirsten Allegri Williams Chief Marketing Officer, SAP Success Factors

Sara Saunders Associate Brand Director, P&G

Arianna Huffington

John Roselli

1:00 ^PM

Entertainers The Power of Experience

The Walt Disney Company Stage

Hear from Citi’s head of consumer marketing on the results derived through experiential marketing, and the power of connecting on an emotional level with customers.

Jennifer Breithaupt Global Consumer Chief Marketing Officer, Citi

Tanya Dua Senior Advertising Reporter, Business Insider

Jennifer Breithaupt

Tanya Dua

1:15 ^PM

Great Minds Think Unalike

Target Media Network Stage @ IMAX

Academy Award winning actress Emma Stone sits down for a fireside chat with leading child and adolescent psychiatrist Dr. Harold S. Koplewicz, president of the Child Mind Institute. The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. In this conversation, Dr. Koplewicz and Ms. Stone will explore the connection between creativity and anxiety and discuss how being authentic about mental health can be a game-changer, both personally and professionally.

Emma Stone Academy-Award Winning Actress

Harold Koplewicz, MD President, Child Mind Institute

Emma Stone

Harold Koplewicz, MD

2:00 ^PM

Entertainers Experience Economy Playing With Money: What You Need to Know About Esports Sponsorships

The Walt Disney Company Stage

As more and more non-endemic sponsors pour money into esports, brands are demanding similar metrics to their traditional sports sponsorships measurement. Brands want one consistent methodology that can be applied across their entire sponsorship portfolio to better evaluate their esports investments. This session expands on new advancements in computer vision and how it’s helping sponsors better evaluate their sponsorship initiatives in the esports arena and beyond.

Chris Morris

Ann Hand Chairman & CEO, Super League Gaming

Chris DeAppolonio Vice President of Global Partnerships, Triggerfish

Chris Dowell Chief Product Officer, FanAI Inc.

Brian Kim General Manager, GumGum Sports

Brad Sive Chief Revenue Officer, Solomid Corporation

Chris Morris

Ann Hand

2:30 ^PM

By The Numbers Addressability Win Big in the Connected Living Room

Microsoft Stage

The living room is changing with a huge increase in connected TV (CTV) devices and experiences – currently 56% of the U.S. population is a connected TV user and that’s expected to grow through 2020. Over the course of the next several years, TV will become increasingly digital, with CTV media platforms leading the charge.

As the number of consumers watching premium, long-form video content on a TV screen increases, there are a wide range of possibilities for advertisers and marketers to connect in new and increasingly interactive formats. CTV advertising is reaching its full potential as a way for marketers to reach consumers at scale and with digital precision, in premium TV-like environments.

Learn from video experts, platforms and brands on how best to navigate the new living room -- from sound quality, to storyline, call to action, measurement and analysis – and trying to design ads for the big screen. Data collection and analysis will be critical to ensuring marketers are leveraging the power of CTV advertising effectively to drive customer engagement and ROI.

Ed Davis EVP & Chief Product Officer Advertising Products, Fox Networks Group

Tal Chalozin CTO & Co-Founder, Innovid

Seth Walters VP, Demand, Roku

Garrett Winkler Media Director, Connected TV Lead, Modi

Ed Davis

Tal Chalozin

3:00 ^PM

Entertainers Experience Economy Delivering For Fans

The Walt Disney Company Stage

In today's culture we see fans of Marvel, cult-following Netflix shows, and artist groupies, but there is no greater fan following than in the world of sport. And as watching the game shifts away from the living room sofa, what's the best way to reach these avid followers? The key is to authentically reach fans and deliver custom experiences both live and in their pocket. These experts will talk audience data, quality content, and the best practices to harness the power of fans.

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Geoff Reiss VP & GM, Yahoo Sports

David Roter Head of Global Revenue and Partnerships , The Players’ Tribune

Rich Routman President & CRO, Minute Media

Gayle Troberman CMO, iHeartMedia

Geoff Reiss

4:30 ^PM

Story Crafters Storytelling Marvel and the Power of Podcast Storytelling for Brands

Twitter Stage

In early 2018, Marvel further extended its storytelling universe when it launched its first-ever scripted podcast, Wolverine: The Long Night on Stitcher Premium. Through this unique collaboration, Marvel and Stitcher cultivated a new paradigm, both from a creative and business standpoint, for the burgeoning premium audio space. In this session, leaders from Marvel Entertainment and Stitcher will join talent from the podcast to discuss the unique attributes of the audio medium for bringing compelling stories to life.

Chris Bannon Chief Content Officer, Stitcher

Daniel Fink Executive Director, Business Development & Producer, Marvel Entertainment

Max Willens Reporter, Digiday

Amy Fitzgibbons CMO, Stitcher

Chris Bannon

Daniel Fink

5:30 ^PM

Story Crafters Storytelling An America Divided: Are We Listening?

Twitter Stage

2016 taught us all that we live in the not-so-united States of America. While most of us were surprised by the great divide, others have been all too aware of the different views, habits, and personas that make up our country. To explore the differences, and similarities, our panel of audio influencers will discuss their connectedness to their audience, and how marketers can best connect with them.

Bob Pittman Executive Chairman and CEO, iHeartMedia, Inc.

Amy Brown Co-Host, The Bobby Bones Show

Elvis Duran Host, Elvis Duran Show

Stephanie Ruhle Anchor, MSNBC & Correspondent, NBC News, MSNBC & NBC News

Enrique Santos Chairman, Chief Creative Officer, and Host, iHeartLatino

Bob Pittman

Amy Brown

9:00 ^AM

AdTech Adtech Track Introduction

IBM Watson Marketing Stage

Get ready for a full day of programming with the Adtech Track presented by Adobe.

Christine Beury Director of Global Campaign Marketing, Advertising Cloud, Adobe

Christine Beury

10:15 ^AM

Culture Summit The Future of Audio How Major Digital Players Are Driving Podcasting to Scale

Culture Stage

Podcasts are more popular than ever before. How will the entry of major digital audio platforms like Google, Pandora and Spotify affect the way this medium continues to scale? Top platforms gather to discuss how the podcast distribution ecosystem is diversifying and what that means for the future of the medium.

Bryan Moffett COO, National Public Media

Erik Diehn CEO, Stitcher

Lizzie Widhelm SVP of Ad Innovation, Pandora

Bryan Moffett

Erik Diehn

10:45 ^AM

Building a Brand in a Mobile-First World

Target Media Network Stage @ IMAX

The rules of brand marketing have changed. Traditional advertising formulas anchored around TV have declining ROI, while mobile screens are dominating consumers’ time. But how do you make your mark in this fragmented and ever-evolving landscape? Join Gigi Stone Woods, award-winning national TV host and news anchor as she leads a riveting conversation with the marketing moguls who are successfully harnessing the disruption to benefit their brands: Nick Drake, EVP Marketing & Experience, T-Mobile and Harry Kargman, Founder & CEO, Kargo.

Gigi Stone Woods News Anchor

Peter DeLuca SVP Brand Communications, T-Mobile

Harry Kargman Founder & CEO, Kargo

Adam Saper Managing Partner & CFO, Eataly

Pam Wasserstein CEO, New York Media

Gigi Stone Woods

Peter DeLuca

11:00 ^AM

Entertainers GenZ Understanding The Journey Of Digital Fluency Across Generations

The Walt Disney Company Stage

There is no “one size fits all” when it comes to consumers being digitally savvy. What's their order of digital adoption? Which generations are more interactively driven? How do direct-to-consumer brands play a role in this process? Hulu’s Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Following, a panel of industry experts will discuss creating engaging products designed for the new direct brand economy

Mike Shields Advertising Editor, Business Insider

Ari Avishay Director, Entertainment Marketing, Lyft

Julie DeTraglia VP and Head Of Research, Hulu

Mike Shields

Ari Avishay

11:25 ^AM

Culture Summit The Future of Audio Audio Messaging & How to do it Right

Culture Stage

Inundated with a constant stream of media throughout the day, consumers are identifying with a more authentic message from brands and content that connects on an emotional level. Discover the strategies and execution that make audio advertising effective and the research behind them.

Gina Garrubbo President and CEO, National Public Media

Liz Anderson Sr. Manager Corporate Communications, Capital One

Patrick Givens VP, VaynerSmart, VaynerMedia

Brad Kelly Managing Director, Nielsen Audio

Pranav Yadav CEO, Neuro-Insight, US Inc.

Gina Garrubbo

Liz Anderson

12:00 ^PM

Culture Summit The Future of Audio Driving The Future of Voice Activation

Culture Stage

The arrival of smart speakers created a radical shift in the way we utilize technology, dramatically influencing listening habits among consumers and music fans. Now that voice activation is here to stay, it’s critical for marketers to elevate the way they engage consumers, and pioneer meaningful ways to be heard. Join industry experts as we explore the future of consumer engagement through this rapidly growing technology.

Barak Moffitt EVP Content Strategy and Operations, Universal Music Group

Elliot Breece Product Manager at YouTube, Google

Jason Jercinovic Global Head of Innovation, Havas

Stephanie Schultz VP and Head of Emerging Strategic Partnerships, American Express

Barak Moffitt

Elliot Breece

12:00 ^PM

Machine Learning: How it Can be Used to Make Human Creativity Better

Foursquare Stage

The average view duration for an in-feed social video ad is less than 3 seconds. Every moment matters so the stakes are high for every frame. How do you know which frames are working and which are not? In this jargon-free presentation, you will learn from leaders at Amazon, IHG and VidMob how machine learning can supercharge your creative intelligence and help you make video ads that deliver the results you care most about. You will learn what all the fuss is about around AI and what it can do for your brand… right now.

Alex Collmer Founder/CEO, VidMob

Dmitri Tchikatilov Head of Worldwide Business Development for Advertising, Amazon Web Services

Michael Menis Senior Vice President, Global Marketing Services , IHG

Alex Collmer

Dmitri Tchikatilov

1:00 ^PM

GenZ ESPN’s College Football: Where Big Games, Storytelling and Brands Thrive All Season

The Walt Disney Company Stage

College Football is a perfect example of why live events and storytelling are so important to fans and brands. Join us as top ESPN personalities Tom Rinaldi and Laura Rutledge host a lively discussion about the drama, storylines and surprises this season (and maybe a few predictions). You’ll also hear from Samsung’s Andrea Grasty providing a leading marketer’s perspective while Rob Temple gives an inside look on the partnership playbook.

Andrea Grasty Senior Manager, Media, Samsung

Laura Rutledge Reporter , ESPN & SEC Network

Tom Rinaldi Correspondent, ESPN

Rob Temple Senior Vice President, Sports Marketing, ESPN

Andrea Grasty

Laura Rutledge

2:15 ^PM

Tech Stars AdTech Future of TV Advertising

IBM Watson Marketing Stage

Driven by advertiser demand for greater accountability and precision, the TV industry's march towards automation is intensifying. Without it, viewers will continue to migrate away from traditional television in favor of mediums that can deliver advertising with relevant messaging and intelligent frequency. Join us as we discuss how the possibilities of advanced TV, efficiency of automation, and power of data is enabling a modern and bright future for TV advertising.

Todd Gordon Director, Adobe Advertising Cloud TV, Adobe

David Cohen President, North America, Magna

Peter Naylor SVP & Head of Advertising Sales, Hulu

Martin Blich Managing Partner, Director of Implementation, MediaCom

Jeanine Poggi Media Reporter, Advertising Age

Todd Gordon

David Cohen

4:00 ^PM

Startup Summit

Foursquare Stage

VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more.

4:00 PM Startup Summit: Opening Keynote
Hear the insider story of one founder’s highs and lows in the startup world.

4:30 PM A Winning Pitch
Discover the ins and outs of pitching with a panel of VCs and successful startup founders.

5:00 PM The Best In Show Competition
Come see what’s next! Carefully curated startup finalists from our global competition will pitch live to our expert panel of judges.

Angel Mendoza Partnerships Director, IPG Media Lab

Chris Young General Partner, Revel Partners

Hasan Arik CEO, Redmill Solutions

Katie Loeb Director of Strategy and Innovation, Loeb.NYC

Marc Michel Managing Partner, Runway Venture Partners

Michael Loeb Founder & CEO, Loeb Enterprises

Mike Mallazzo Director, Marketing, Narrativ

Richard Shea President & Co-founder, Shea Communications & Major League Eating

Angel Mendoza

Chris Young

4:00 ^PM

Entertainers GenZ Supercharging Influencers: Creators + the Next Evolution in Influencer Marketing

The Walt Disney Company Stage

Join creators Hannah Bronfman, Essence Gant, Vaugh Vreeland alongside Omnicom’s Jonathan Steuer and BuzzFeed’s Ze Frank as they discuss identity and influence on the Internet in 2018, how we got here, and where things are headed next.

Hannah Bronfman @HannahBronfman

Ze Frank President, BuzzFeed Motion Pictures

Jonathan Steuer CRO, Omnicom Media Group

Vaughn Vreeland Creator, BuzzFeed | Tasty

Essence Gant Sr. Beauty Editor, BuzzFeed | AS/IS

Hannah Bronfman

Ze Frank

5:30 ^PM

Ad Shapers Agency-Client Relationships Selling With Soul: Making Authentic Connections Through Story & Song

Realtor.com Stage

Brand and entertainment. Nailing the perfect balance between the two is tenuous, but when you get it right, you emotionally fuse your brand to your audience. And there’s no better way to deepen that connection than through music. During their session, Butch Spyridon, CEO, Nashville Convention & Visitors Corporation; John Godsey, VML CCO, NA; and Anthony “Chusy” Haney- Jardine, Sundance award-winning filmmaker, will share how they broke tourism marketing norms and found that nirvana.

Jessi Alexander Singer & Songwriter

John Godsey Co-Chief Creative Officer, NA, VML

Butch Spyridon President & CEO, Nashville Convention & Visitors Corporation

Anthony Haney-Jardine Director, President, Plan A Films

Jessi Alexander

John Godsey

9:45 ^AM

Culture Summit Convergence 3.0 Gaming as an Ad Experience

Culture Stage

The mature nature of both gaming and advertising in the US means the advertising opportunity within Video Games and Esports is being explored more than in practically any other market. PwC’s annual Entertainment and Media Outlook shows that total video games revenue in the US was over $23 Billion in 2017 and is forecast to grow to over $29 BILLION by 2022.
Gaming and Esports have evolved from a leisurely pursuit to a full-blown craze starting with a business model that was first centered on game publishers. Over the past decade or so, gaming innovations, the spread of broadband Internet, and changing consumer habits have seen gaming morph into a vibrant and viable industry of its own. In an era of distraction and short attention spans, these games command the focus of young people who are otherwise shifting away from established modes of media consumption.

This panel of industry leaders will discuss campaigns they’ve watched become huge successes, activations and metrics that have shocked us all, and what we can expect to see in the future.

Mark McCaffrey Technology, Media and Telecom Leader, PwC

Jonathan Simpson-Bint Chief Revenue Officer, Twitch

Angel Mendoza Partnerships Director, IPG Media Lab

Eunice Chen Head of Marketing, Cloud9 Esports, Inc.

Vida Mylson Sr. Director of Brand Sales and Marketing

Mark McCaffrey

Jonathan Simpson-Bint

10:00 ^AM

Gaming & Mixed Reality Exploring New Realities: Using Emerging Technologies to Enhance a Brand’s Story

The Walt Disney Company Stage

As augmented reality, virtual reality, mixed reality and extended reality grow ever more prevalent, find out how brands can tap into these technologies to tell stories and engage consumers in visceral experiences. Experts from three of the leading-edge companies working in this space will guide users through these unique and evolving platforms and discuss how brands can leverage these tools.

Matt Miller President & CEO, AICP

Angus Kneale Chief Creative Officer, , The Mill NY

Mike Woods Director of Immersive Content, ECD , m ssng p eces

Pete Jones Lead Creative Producer, AR/VR, Framestore

Allison Wood CEO, Camera IQ

Matt Miller

Angus Kneale

10:45 ^AM

The Jump with Will Smith: One Iconic Storyteller’s Journey of Reinvention & Connection

Target Media Network Stage @ IMAX

Consumers are increasingly faced with an abundance of choice. How do mainstream celebrities, online influencers, and brands make their voice heard in a world where content is everywhere?

Join us as Google VP, Adam Stewart talks with acclaimed actor, producer, and musician Will Smith about his successful career and new journey with YouTube, and how it opened up new ways for him to find a deeper connection with his global audience.

Will Smith Actor, Producer, Musician

Adam Stewart VP, Consumer Goods, Government & Entertainment, Google

Will Smith

Adam Stewart

11:00 ^AM

Verticals Diehards and Droids. Connecting fans to brands through visceral experiences

Foursquare Stage

The most powerful brand experiences generate an emotional impact that inspires a person to act. The payoff for these emotionally charged experiences is deeper engagement, brand loyalty and brand advocacy. In this session, you’ll hear how Nissan embraced this philosophy, providing Cannes Lion award-winning, to push engagement through 360° VR and augmented reality (AR) experiences.

J. Robert Brown Sr. Manager, Interactive Marketing , Nissan North America

Steve Savic ECD, Critical Mass

J. Robert Brown

Steve Savic

12:00 ^PM

Verticals Building Characters: What It Takes to Bring Iconic Brand Mascots to Life

Foursquare Stage

It takes a village of creatives to bring personalities to iconic characters like the Pillsbury Doughboy, Sugar Bear from Golden Crisp, and the Alfac Duck. Is there a secret sauce to their success? PopIcon's Senior Editor Heather Taylor takes to the stage with Pat Giles, CCO of Danger Pigeon Studios, Keith Manzella, Creative Director at east | west marketing group, and Linda Kaplan Thaler, President of Kaplan Thaler Productions, for an exclusive look at how characters thrive in today's modern world.

Heather Taylor Senior Writer, PopIcon

Pat Giles Creative Director, Danger Pigeon Studios

Linda Kaplan Thaler President, Kaplan Thaler Productions

Keith Manzella Creative Director, east|west marketing group

Heather Taylor

Pat Giles

12:00 ^PM

Katie Couric: The Next Chapter

Target Media Network Stage @ IMAX

Known as the “Velvet Hammer” for her likable but tough interviewing style, Katie Couric, the pioneering first female solo news anchor, award-winning journalist, best-selling author and documentary filmmaker, proves she can do it all. Bill Koenigsberg, President, Founder & CEO of Horizon Media leads a provocative conversation with Katie to discuss the challenges of the media industry, tackle the biggest issues in divided America and learn what’s next for Katie and her new production company, Katie Couric Media.

Katie Couric Journalist, Podcaster, SU2C Founder and Documentary Filmmaker, Katie Couric Media

Bill Koenigsberg President, CEO, & Founder, Horizon Media

Katie Couric

Bill Koenigsberg

12:30 ^PM

Entertainers Influencer Marketing Top creator, influencer, and YouTube star Guava Juice shows us how advertisers are winning with mobile games

Twitter Stage

The presentation and fireside chat, moderated by Jun Group's VP of Marketing Adam Cohen Aslatei, will dive into the exciting new way Fortune 500 brands are engaging their audiences in-game,

Guava Juice, a.k.a. Roi Fabito, is a Youtube sensation, with over 12 million subscribers. His infectious personality and massive fanbase have made him a magnet for endorsement deals, including a toy line at Target. In this intimate and candid conversation, Guava will explain why he extended his brand into mobile games, and the benefits of reaching consumers in this highly engaging, lean-forward environment. The conversation will be framed around larger findings proving that mobile games deliver a much more receptive audience than any other form of media.

Adam Cohen-Aslatei VP of Marketing, Jun Group

Roi Fabito “Guava Juice” Teen Influencer and Youtube Star

Adam Cohen-Aslatei

Roi Fabito “Guava Juice”

1:00 ^PM

Entertainers Gaming & Mixed Reality Revealing The Modern Gamer --- She’s Not Who You Think He Is

The Walt Disney Company Stage

While gamer stereotypes continue to persist, there’s a whole new generation of gamers who live to tell a different story. Gaming has hit the mainstream with 64% of the US population being gamers. Far from the predominantly male, introvert living with mom and dad, are the modern gamers. Gaming is only 11% of their leisure time -- they consume multiple hours of video, spend time with social media and engage with the gaming community both online and in real life.

Kerry Flynn Marketing Reporter, Digiday

Ashley Jenkins Creator, Rooster Teeth's The Know, The Know

Ming-Chin Wu US Marketing Manager, OMEN by HP

Chastity Vicencio Senior Producer & Host, GameSpot , CBS Interactive

Kyle Cushman VP, Strategy , Fullscreen

Kerry Flynn

Ashley Jenkins

1:15 ^PM

Dissension: The True Voice of America?

Target Media Network Stage @ IMAX

From the beginning, dissension has been an inescapable truth woven into the fabric of America. A core tenet of our founding fathers, dissension is one the reasons this country was established. Today more than ever, it is time to ring the bell of accountability, but at what cost? What is the price of conforming and staying silent? Recently, some celebrities have been blackballed, some people have lost their jobs, even friends, for speaking out against injustice. Martin Luther King once said, “In the end we will remember not the words of our enemies, but the silence of our friends.” Join us as DL Hughley and some of the most influential voices of today discuss dissidence and dissension in 2018.

Symone Sanders Former Press Secretary to Bernie Sanders & Democratic Strategist, Political Commentator, CNN

TI Actor & Rapper

DL Hughley Comedian, Political & Social Commentator

Tamika Mallory Civil Rights Activist, Co-Founder, Women's March

Symone Sanders

TI

1:40 ^PM

Culture Summit Live Summit Under the Influence of Streaming

Culture Stage

Consumers today rely on streaming services to binge watch their favorite shows on Hulu, follow the latest creator on YouTube, listen to music and podcasts on Spotify, and even catch the game live. Panelists discuss the new world of video – for advertisers and viewers alike – driven by the influence of streaming services.

Victor Haseman Host, Video Marketing Intelligence

Kyle J. Britt Head of Experience, Vudu Advertising

Stéphane Coruble CEO, RTL AdConnect

Kelly McMahon SVP, Global Demand Operations, SpotX

Michael Rivo Marketing Director, Salesforce

Victor Haseman

Kyle J. Britt

2:00 ^PM

Entertainers Gaming & Mixed Reality The Esports Ecosystem: Authenticity Above All Else

The Walt Disney Company Stage

Publishers and brands are itching to jump into esports and capitalize on the industry's growing interest and audience following, but are unclear on the best way to do so given esport fans' unconventional consumption and engagement trends. Minute Media's panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully and authentically connected brands to fans.

Rich Routman President & CRO, Minute Media

Josh Cella Head of Partnership , Activation Blizzard Esports Leagues

Scott Pogrow Head of Business Development, FlyQuest Sports

Victor Sundén Chief Revenue Officer at DreamHack AB, Dreamhack

Chad DeLuca Head of Gaming & Esports, Publicis Media Sport & Entertainment

Josh Cella

3:00 ^PM

Entertainers Gaming & Mixed Reality Virtual Reality Goes Mainstream: Making the First Blockbuster Cinematic VR Film

The Walt Disney Company Stage

Award-winning filmmaker Robert Rodriguez, STX Entertainment Co-Presidents of VR & Immersive Content Andy Vick and Racer Max explore this and more in conversation as they discuss THE LIMIT, STX’s new live-action, short-form virtual reality film from Rodriguez. “The Limit” stars Michelle Rodriguez as she plays a genetically-enhanced weapon of mass destruction hell-bent on destroying the covert agency that created her. The film, co-written by Racer Max, is an original concept built from the ground-up as a native VR experience, and is being produced in a new cinematic VR format that bridges the gap between traditional widescreen and 360-degree video.

Angela Watercutter Senior Associate Editor, Wired

Racer Max Rodriguez co-writer, THE LIMIT

Robert Rodriguez Director, Writer, Producer, THE LIMIT

Andy Vick Co President, VR & Immersive Content , STX Entertainment

Angela Watercutter

Racer Max Rodriguez

5:00 ^PM

Verticals Digiday’s In and Out: Live

Foursquare Stage

For years, Digiday has used its collective experience in the industry to chart what's in and what's out in the industry. Now, we bring in and out live to Advertising Week New York. Join a Digiday editor and four top executives from different brand verticals as we go through a rapid-fire round of some of the most wired and tired concepts, phrases and trends in the industry. For each, executives will have to tell us whether they think it’s “in” or its “out” -- and defend their choice.

Jenny Wall Chief Marketing Officer, Gimlet Media

Vimla Gupta CMO, Equinox

Sam Olstein Director, Global Innovation, GE

Adam Leibsohn Chief Operating Officer, GIPHY

Shareen Pathak Managing Director, Editorial Products, Digiday

Jenny Wall

Vimla Gupta

10:00 ^AM

Entertainers Media & Entertainment The Future of Advanced Media Buying: Simplifying and Unifying the Industry

Foursquare Stage

Today’s media buying landscape is rapidly changing, and the shift from demo-based to audience-based buying is at the forefront of this evolution. Whether an advertiser is looking to reach a travel enthusiast, a first-time car buyer, or a luxury shopper, advanced buying offers new possibilities to deliver the right message to the right audience. Founded by a group of publishers in 2017, OpenAP is the industry’s first cross-publisher solution to identify audiences seamlessly across member networks.

Jeanine Poggi Media Reporter, Advertising Age

Dan Aversano Senior Vice President of Ad Innovation and Programmatic Solutions for Turner Ignite , Turner

Denise Colella Senior Vice President, Advanced Advertising Products & Strategy, NBCUniversal

Bryson Gordon Executive Vice President, Advanced Advertising, Viacom

Noah Levine Senior Vice President, Advertising Data & Technology Solutions, Fox Networks Group

Jeanine Poggi

Dan Aversano

11:00 ^AM

Entertainers Media & Entertainment Go Where Your Fans Are: Bringing TV to Real Life

Foursquare Stage

For today’s marketers and advertisers, there are so many ways to engage with consumers and meet your goals. From linear television to digital, social, and live events, there are a multitude of platforms where your audiences consume content and engage with your brands. Don’t miss out on our conversation as we uncover the secrets and strategies to marketing success, from the small screen to store shelves and beyond.

Dade Hayes Contributing Editor, Deadline Hollywood

Carla Hassan Former EVP, Global Chief Marketing Officer Toys “R” Us

Sean Moran Head of Marketing & Partner Solutions , Viacom

John Swift CEO, Investment and Integrated Services, Omnicom Media Group North America

Dade Hayes

Carla Hassan

12:00 ^PM

Perception vs. Reality Perception vs Reality: Voice Search is a One command wonder

Captify Speakeasy Stage

In the past 2 years, Voice Search has seen explosive growth but recently plateaued. The current user experience is limiting as consumers only get one resource in response to their search, causing voice searches to become commands rather than inquiries for information they are interested in.

The current model has carried voice to this point, but if it does not evolve then it will never hit the potential that is expected. This panel will take a look at what's next in the voice revolution.

Abbie Byrom Director, Global Partner Marketing, Samsung SmartThings

Lauren Johnson Senior advertising Reporter, Business Insider

Dominic Joseph CEO & Co-founder, Captify

Abbie Byrom

Lauren Johnson

1:00 ^PM

Entertainers Media & Entertainment The Alchemy of Performance: An Inside Look at the Director/Actor Relationship

Foursquare Stage

Copywriting and art direction ultimately soar when the right actors and director create magic on set.
But what are the conditions that make this inspiration possible?
Through an open and free-flowing conversation, get a behind the scenes glimpse at the process with David Shane and Jim Jenkins, two of the industry's most sought-after and award-winning directors, and three prominent performers, Bull's Geneva Carr, TD Bank's spokesman Jim Conroy, and Aaron Serotsky, of Shane's Lion, Clio and AICP winning Snickers' work.

Geneva Carr Actor, CBS’s Bull

Jim Jenkins Director/Partner

Aaron Serotsky Actor, Marvelous Mrs. Maisel/Ray Donovan/Homeland

David Shane Director, O Positive Films

Jim Conroy Actor, TD Ameritrade

Geneva Carr

Jim Jenkins

1:15 ^PM

Reaching the Unreachable: Connecting with Young Consumers in the age of Peak TV

Target Media Network Stage @ IMAX

In today’s media landscape, there is more choice and flexibility for millennials and Gen Z-ers. They are watching TV in new ways, on many screens, time shifting and place shifting in favor of convenience. And they are flocking to entertainment brands like VICE and Hulu that are redefining the entertainment and news experience and tapping into -- and even shaping -- culture.

Isobel Yeung Correspondent and Producer, VICE on HBO and VICE News Tonight on HBO

Kelly Campbell Chief Marketing Officer, Hulu

Nancy Dubuc Chief Executive Officer, VICE Media

Isobel Yeung

Kelly Campbell

2:00 ^PM

Entertainers Media & Entertainment Question Your Answers: Lessons from The Atlantic and HBO

Foursquare Stage

In 2017 The Atlantic launched the platform “Question Your Answers” to encourage audiences to challenge their certainties. The centerpiece was a wildly successful short film starring Michael K. Williams. This year, HBO partnered with The Atlantic to vastly expand the platform with a series of short films, the first featuring Jeffrey Wright pondering the question: “Should I be scared?” The Atlantic, HBO, and Wieden+Kennedy will detail the collaboration and how partners can find natural synergies.

Tim Nudd Editor in Chief, Clio Awards

Jaclyn Crowley Creative Director, Wieden+Kennedy New York

Jason Mulderig Vice President, Brand and Product Marketing, HBO

Sam Rosen SVP, Growth, The Atlantic

Tim Nudd

Jaclyn Crowley

2:30 ^PM

Ad Shapers Brand Innovation Driving inspiration with Pinterest

Realtor.com Stage

From small everyday choices like what to eat for breakfast to big decisions like how to renovate a kitchen, people come to Pinterest for inspiration and ideas to build their lives. But it doesn’t stop in the home.

Join Pinterest’s Meredith Guerriero alongside Honda's Jessica Fini and RPA's Romeo Cervas for a deep dive into how digital has impacted the auto industry and how legacy auto brands are embracing digital trends to meet these evolved consumer needs.

Meredith Guerriero US Head of Partnerships, Pinterest

Jessica Fini Manager, Social Marketing, American Honda Motor Co., Inc.

Romeo Cervas Associate Creative Director, RPA Advertising

Meredith Guerriero

Jessica Fini

3:00 ^PM

Entertainers The Future of Creative Leadership: Modular Teams Curated by Storytelling & Design

The Walt Disney Company Stage

As we enter a world where the big idea can be expressed in many (small) ways, product and experience people are the new creatives and creativity must exist within a medium, what is the future of creative leadership? Come join Nick Law, CCO of Publicis Groupe in conversation with Mina Seetharaman, EVP, Global Managing Director, Content and Marketing at The Economist and hear their views on:
- Why creatives will save the industry
- How we should we connect our creative capabilities
- The need to evolve as inventors
- Data vs Creativity: Creativity as the hinge between data & technology
- The importance of storytelling, but the need to be balanced (and sometimes led) by systematic creative thinking
- Storytelling vs systematic thinking: Storytelling is not the only version of creativity

Mina Seetharaman EVP, Managing Director, Global Content and Marketing Solutions, The Economist Group

Nick Law Chief Creative Officer, Publicis Groupe

Mina Seetharaman

Nick Law

3:00 ^PM

Entertainers Media & Entertainment Shared Moments in the Age of Proximity: What Brands Can Learn From The Power of Music Experiences

Foursquare Stage

As a foundational part of growing up, live music experiences evolve to the world that young people live in. Experiences: The Power of Shared Moments, is a new chapter of Viacom Velocity’s groundbreaking thought leadership documentary, The Culture of Proximity. Based on ongoing proprietary research by Velocity’s Culture and Creative Insights group, Experiences builds on the broader Culture of Proximity study and focuses on the tectonic shifts we see in the way culture gets made and dispersed. Experiences unearths new insight into how the Culture of Proximity has fundamentally shifted what, why and how we experience music and live events and what all brands can learn to create unique, memorable experiences.

Maya Peterson Senior Director, Culture & Creative Insights, Viacom

Justin Bolognino Founder & CEO, META

Nick Catchdubs Co-Founder, Fool's Gold

Robin Thede Creator, Executive Producer and Host, The Rundown with Robin Thede

Maya Peterson

Justin Bolognino

4:00 ^PM

Entertainers Media & Entertainment Decoding the Music Experience

Foursquare Stage

Ads and artist. Brands and music. Same goals. Different agendas. No longer is music just a possession. Music is an experience. Music is an interaction online. Music is part of life events through various technologies and captures 35.5 hours of one’s time per week. The question arises how do brands use music and why don’t brands use music more? Join Kenny Ochoa (http://quiver.la/), Joe Belliotti and special guests as they aim to find out.

Ari Avishay Director, Entertainment Marketing, Lyft

Dan Kruchkow CMO & Head of Digital Strategy, Crush Music

Jarret Myer President & Publisher, Uproxx

Jennifer Frommer SVP, Creative Content and Licensing , Columbia Records

Joe Belliotti Founder, NOISEGATE

Kenny Ochoa Co-Founder, Quiver

Dan Kruchkow

4:40 ^PM

Marketing in the Trump Era

The Walt Disney Company Stage

Undoubtly Trump's presidency has affected us all as marketers, consumers, and people. It has sparked conversation, emotion, and
movements. From MeToo, to Black Lives Matter, to Alt Right, "The Wall", to the NFL (Colin Kapernick). We as a country have also revisited issues such as Muslims not wanting to be viewed as terrorist and the LGBT community not wanting to be looked at as "queer". We will explore how Trump's presidency has affected us all... for better, or for worse, from a marketing perspective.

Amani Al-Khatahtbeh , Muslimgirl.com

Charlemagne The God Host, The Breakfast Club

David Jones CEO, The Cipher Group

Javiar Farfan

Joe Valentino Publisher, Senior Vice President, Pride Media

Lisa Kennedy Montgomery Host, Kennedy, FOX Business Network

Pamela Tsai Director of Marketing, Sound of Hope

Amani Al-Khatahtbeh

Charlemagne The God

5:30 ^PM

Story Crafters Content Marketing Rewriting the Script on Branded Film

Twitter Stage

Meet the new generation of storytellers that are blurring the lines between entertainment and creative advertising. From concept to distribution, these brand, agency and creative pros are rewriting the script when it comes to branded film content.

Learn from these masters of brand and film as they dive into the details of their creative collaborations. Increase your branded content savvy, and learn how to leverage film to create a brand narrative that motivates customers and delivers a measurable impact.

Matt Johnson Founder, Chief Strategy Officer, Haymaker

Jen Wilson Marketing Director, Reef

PJ Pereira Creative Chairman, Co-Founder, Pereira O'Dell

Lauren Dineen-Duarte Director of Public Affairs & Communications, American Express Canada

Steve Barrett VP, Editorial Director, PR Week

Loreen Babcock Vice President, Chief Marketing Officer, Montefiore Medical Center

Matt Johnson

Jen Wilson

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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