In this session...
Connected TV (CTV) is no longer limited to the “early adopters” — the streamers are here and turning into the mainstream. It’s time for marketers to increase their investment in connected TV to innovate and expand their digital strategy to connect to this growing audience.
Join Tim Sims, SVP, Inventory Partnerships at The Trade Desk, as he explores how marketers can avoid missing out on a generation of consumers, plus four ways advertising spend is moving to Connected TV.