There is no “one size fits all” when it comes to consumers being digitally savvy. What's their order of digital adoption? Which generations are more interactively driven? How do direct-to-consumer brands play a role in this process? Hulu’s Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Following, a panel of industry experts will discuss creating engaging products designed for the new direct brand economy View More

In today’s digital landscape, there is no “one size fits all” when it comes to being digitally savvy. Consumers are operating along a spectrum of digital fluency, so it is imperative for brands to understand the consumer journey through the digital funnel. What is their order of digital adoption? What are the generational differences, from Boomers to Gen-Zers, and who are more interactively driven? How do direct-to-consumer brands play a role in this process?

In this session, Hulu’s Vice President and Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Immediately following, a panel of industry experts will discuss the thought and execution behind creating engaging products that are specifically designed for the new emerging direct brand economy.
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