Ari Avishay

Ari Avishay is the Director of Culture & Entertainment Marketing and co-head of Lyft Entertainment, where he develops initiatives to build Lyft’s brand through film, television, music, and digital content.

Prior to Lyft, Avishay was an executive at CAA Marketing where he led the entertainment marketing strategy for various leading global brands including Cadillac, Chevrolet, Chipotle, and Diageo, while holding a seat on Chevrolet’s Global Music Advisory Council. Prior to CAA, Avishay worked at Davie-Brown Entertainment on behalf of brands such as Wells Fargo, Pepsi-Co, and Fox Sports.

Avishay began his career as a marketing executive within the UCLA Athletic Department, after graduating from Indiana University with a degree in Marketing. In 2018, Avishay was named to Billboard's Top Branding Power Players list.