In this session...
An ad served to a disengaged person is a waste of time and inventory. Don't make that mistake. Instead, meet the new breed of publishers built to deliver winning outcomes for brands with the power of a highly engaged audience. Steve Bagdasarian, GM of Publishers Clearing House Media, moderates a panel of leading publishers to discuss how engagement guides their approach to content, user experience, and monetization from the ground up. The panel will offer brands insight into the emerging best practices for harnessing and measuring engaged audiences to cut down on waste and supercharge campaign performance.
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