In this session...
College Football is a perfect example of why live events and storytelling are so important to fans and brands. Join us as top ESPN personalities Tom Rinaldi and Laura Rutledge host a lively discussion about the drama, storylines and surprises this season (and maybe a few predictions). You’ll also hear from Samsung’s Andrea Grasty providing a leading marketer’s perspective while Rob Temple gives an inside look on the partnership playbook.
What You'll Learn from This Session...
- How has College Football grown in the last five years?
- How do live sporting events drive results for brands?
- Hear what Advertisers have to say about the power of live events.
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