In this session...
Join this session to learn how IBM's full suite of offerings allow you to bring AdTech and MarTech together. In this session, you will learn about the components of technology stack that are required to deliver great experiences for your customers.
What You'll Learn from This Session...
- How to drive higher ROI through your entire marketing stack
- Marry your AdTech + MarTech technologies to activate and manage media placements through an integrated platform
- Places where AI can help you optimize your spend
- Consolidate paid and owned media data to drive and measure great marketing experiences