In this session...
In the age of the connected consumer, delivering personalized messages has become essential to creating brand moments that resonate. From the momentum of addressable TV to the evolution of digital advertising, the shift to the personal has put a spotlight on data—and the foundational role of trust and transparency. Join Nielsen’s Megan Clarken and Peter Bradbury, along with other leading industry voices, for a discussion on navigating the way forward and balancing transparency and innovation in data-driven advertising.
Data has moved to the forefront of industry conversation this year in an unprecedented way. With greater opportunity and more risk on the table than ever before, marketers are revamping their strategies and business models as they seek to balance consumer preferences with consumer privacy. From the momentum of addressable TV to the evolution of digital advertising, the shift to the personal has put a spotlight on how data can help marketers understand consumers and raised questions about issues such as trust and transparency. As media buyers and sellers re-examine strategies on how to connect brands with consumers amidst this backdrop, trust in data and measurement have never been more important.
What You'll Learn from This Session...
- Understand the central role of trust as an enabler for advancing the media industry.
- Hear from industry leaders that are overcoming trust and transparency challenges in advertising today.
- Obtain insights on how data is paving the way forward for marketers and advertisers.