Michele Donati

Michele joined Horizon in 2011 to expand the leadership team of the WHERE group. Michele helps manage the areas of focus in the department that lend thinking and material support to our clients and brand teams. These areas include Channel Insights, Brand & Channel Discovery Research and Advanced Video Analytics, as well as planning strategy and tool implementation.

Michele spends her time working across a variety of brands including Capital One, Burger King, Carmax, LG, Turner, and Vonage.

Prior to Horizon, Michele worked at Warner Brothers’ Television Distribution unit where she was a Director of Sales Research and Insight. Most recent to Warner Bros., Michele was leading Connections Research and Analytics for the Walmart team at MediaVest in New York. Her prior experience also includes positions on Insights teams at Universal McCann and Mediacom working across accounts including Sony Pictures, Music, Television and Electronics, Diageo, and GlaxoSmithKline.