In this session...
Brand and entertainment. Nailing the perfect balance between the two is tenuous, but when you get it right, you emotionally fuse your brand to your audience. And there’s no better way to deepen that connection than through music. During their session, Butch Spyridon, CEO, Nashville Convention & Visitors Corporation; John Godsey, VML CCO, NA; and Anthony “Chusy” Haney- Jardine, Sundance award-winning filmmaker, will share how they broke tourism marketing norms and found that nirvana.
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They will also share a glimpse at their second documentary for Nashville, “It All Begins With A Song: The Story of the Nashville Songwriter,” which earned three Cannes Lions in 2018. The first, “For the Love of Music,” earned two Cannes Lions in 2014.
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What You'll Learn from This Session...
- An inside look at breaking tourism marketing norms
- A mini concert by singer-songwriter Jessi Alexander
- A preview of “It All Begins With A Song: The Story of the Nashville Songwriter,” which earned three Cannes Lions in 2018.
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