In this session...
Join creators Hannah Bronfman, Essence Gant, Vaugh Vreeland alongside Omnicom’s Jonathan Steuer and BuzzFeed’s Ze Frank as they discuss identity and influence on the Internet in 2018, how we got here, and where things are headed next.
For years, experts have predicted the expanding bubble of the influencer economy will burst. But as influencer marketing and its direct line to audiences command even bigger ad dollars, influencers must evolve to keep pace with increasing demand for scale, relevance, and quality. A new wave of creators that can harness the power, intelligence, and resources of publishers and platforms promises to become a class of super-powered influencers who are more than just an Instagram presence.
Hannah Bronfman, Founder of HBFIT and DJ
Essence Gant, Senior Beauty Editor, As/Is
Vaughn Vreeland, Creator, Tasty
Jonathan Steuer, Chief Research Officer, Omnicom
Ze Frank, Chief Research and Development Officer, BuzzFeed
What You'll Learn from This Session...
- discuss identity and influence on the Internet
- how influencers evolve to keep up with demand
- how creators become a class of super-powered influencer