In this session...
Video consumption is on the rise and remains the most powerful way engage consumers. So it’s no surprise that brands are taking the reins in concepting, developing and distributing it themselves. What makes feed-first video that stands out in the crowd? By tapping into, or creating, cultural moments, and nurturing real time conversation, brands can make direct connections with audiences who want to see what’s happening AND increase relevance among consumers.
What You'll Learn from This Session...
- How to create breakthrough in creativity
- Why building cultural relevance is important and what it means for brands
- The role of video, and specifically marketing through video, moving forward
Story Crafters