Spencer Gordon is the Sr. Director of Digital for Anheuser-Busch. In this role, he’s responsible for the digital strategy, media, content and innovation for the full portfolio of AB brands, encompassing nearly $150MM of digital media.
Previously, Spencer led the digital content and media strategy for Bud Light, America’s #1 beer brand. Under his leadership, Bud Light’s digital ROI improved by 200% and was routinely ranked as the top beer brand in digital by L2. Later, as a Sr. Media Manager, Spencer expanded his responsibilities to include oversight of the total media portfolio for Bud Light and the company’s Flavored Malt Beverage Portfolio. Spencer also worked on Brand Communications for Michelob ULTRA, and helped orchestrate the latest Super Bowl campaign featuring Chris Pratt, which has become the best performing campaign in the brand’s history.
Spencer is a graduate of Washington University in St. Louis where he triple majored in Finance, Marketing, and International Business.