In this session...
The quality of digital content and consumers’ expectations are reaching a crossroads as publishers strive for site monetization while maintaining the integrity of their editorial content. Consumers demand high-quality, but accustomed to content on demand in today’s digital age, are not always willing, or aware of the need, to engage in a value exchange with publishers.
This panel will explore how publishers can help consumers understand the need for a value exchange and new and innovative ways for publishers to monetize content.
